Lu songsong: "co-referencing" will replace "anchor text 」

At present, more and more people are beginning to believe that the weight of "common reference" has exceeded the "anchor text". I also believe that, at least Google officially said on Twitter: "The Anchor text will be referenced together", and Baidu can calculate the link without the anchor text as an external link.

Let's take a look at what is "common reference 」

: If an article of websiteArticleAnd an article on website B quoted from website C. website a's article said: "The opinion of XX has to talk about the content of website C ." Therefore, this quoted article of website C will also have Seo effect.

Let's take a look at how to operate the anchor text.

: Insert hyperlinks to keywords in an article, that is, the anchor text, which is also the main content of the work of the majority of SEO practitioners, commonly known as "external links 」.

However, according to the current situation in China, the external links released by most SEO practitioners are all advertising, and the garbled links not only affect the appearance of the other site, but also the advertising suspect is very heavy, for the other station, such an external link is to delete one.

However, the problem is that the anchor text is too easy to operate. The reality is that the effect of "external links" on Seo is very obvious, and it is easy to improve the ranking. As a result, "external links" are repeatedly banned. In addition, the search engine does not have a better solution, so it has to close one eye, which directly leads to the increasing popularity of the "external chain" market. According to Lu songsong, the transaction volume in the Chinese and foreign chain markets has exceeded RMB every year.

Even if Baidu launched the green radishAlgorithmIn the fight against linked transactions, Google repeatedly reiterated its ban on buying and selling links, but it still cannot prevent the popularity of the link market. "sending external links" and "selling links" are still the final work content of SEO, huge market potential.

What should I do next for a search engine?

External links are an important criterion for search engines to judge whether a website is good or bad. However, we only need to reduce the weight of this criterion and replace it with other technologies. For example, "common reference" may be a good method.

I once mentioned "common reference" in the article "The SEO effect of the anchor text is getting lower and lower", and said that by observing multiple Seo websites and cases abroad, the search engine is reducing the effect of the anchor text, which is targeted at Google.

Does Baidu support "joint reference 」?

At present, I have no conclusive evidence to prove that Baidu supports "Joint Reference", but I can see some clues from some details. For example, I log on to the Baidu webmaster platform to check out the external chain tool.

A5 calculated a post as an external link of my blog and clicked it and looked at it. It found that there was no anchor text link. However, Baidu still calculates this post as an external link. What is the situation? Read down.

This post has two key points: one is to reference the title of an article, and the other is to provide a plain text link, however, the ultimate goal is to prove that some of the author's statements can be viewed by interested friends.

I think the biggest possibility is that Baidu calculates the URL of this plain text as an external link, rather than "Interested friends 」. Because I mentioned earlier: "Baidu spider crawls URLs of plain text links 」.

Conclusion:

Then, will the words "shared reference" of "Interested friends" become the objects of Search Engine analysis in the future? Google is already working on it and will add it to the algorithm after Google pandatv. What about Baidu? I think it will be a matter of time, because thousands of "external chain service providers" that attack a few birds will stand out, only by improving algorithms, the SEO effect of "external chain" is further reduced, so that it has no effect, in order to completely eliminate the situation of external chain chaos.

Source: Lu songsong's blog