Make search engine spider your regular visitor

1. The code must be simplified.

As we all know, spider crawls the source code of the webpage, which is different from what we see in our eyes. If your website is filled with codes that cannot be recognized by spider such as js and iframe, it is like the food in this restaurant is not what you like and it does not suit your taste, so how many times have you gone, will you go back? The answer is No. Therefore, we need to streamline the web page code and minimize the signal-to-noise ratio of the web page. Therefore, it is best to use css + div to design according to w3c specifications so that the spider can enter your home.

2. Text is required for navigation

I believe that many of my friends can often see image navigation on many CEN sites, and generally do not make relevant annotations. People who do seo know that spider cannot identify images and FLASH without ALT tags. The navigation of the website is at the head of the home page. It is very important for optimization. It is a waste of money. In addition, when the network speed is not very good, loading is still very slow. After half a day, all the images are flushed out, which is unfriendly to the user experience. Therefore, when optimizing the website, the majority of friends must use text navigation for the navigation of the header.

3. The structure must be reasonable

Many friends tend to focus only on the external optimization of the website, that is, many people think that the mission of the release of the external chain. However, I seldom pay attention to the optimization of the website's internal structure, that is, internal optimization. It is recommended that the website directory be no more than three layers, that is, it is best to reach any page of the website through a maximum of three clicks. Of course, you may need more Directory levels as needed. For example, the website directories on the B2B platform may be relatively deep, but you need to click at least to access any page of the website.

4. The internal chain must be available in all directions

I believe you have seen Spider. Naturally, you have seen the spider web. We can see that the structure of spider web is very beautiful, and it can be seen in all directions. Similarly, it is best for our website to create a four-way connection to the website. This not only increases the website's indexing volume, but also improves the user experience of the website and promotes the transfer of website weights, there are many benefits.

5. The website must be updated frequently.

This is also the most difficult thing many friends can do. Many of my friends often play fish for two days and compete for three days. Whether it is a website or a blog, they often insist that after a period of time, the update frequency of the website blog is getting lower and lower, the update of the article will be stopped later. Naturally, the spider finds that there is no update at the first time, the second time is not updated, the third time is not updated, and the fourth time is not updated... After a few such times, the spider will no longer go to your website, or miss your website.

6. The quality of external links must be guaranteed.

For external links, many friends think it is simple. They spend hundreds of dollars to buy a group poster, and then send a mail on major forums and bsp blogs. Finally, one day I saw tens of thousands of external links on the website, so I was very happy and the website was getting better. Suddenly the next time Baidu updated, it was found that there were few external links on the website, and the website was generally directly connected to the bottom of the mountain with a rocket. Sorrow, sorrow! Attention should be paid to the construction of external links: 1) number of external links; 2) quality of external links; 3) stability of external links.

7. The content must be of high quality.

Many of my friends are saying that spider likes original content, but is the original content fixed? The answer is not necessarily. In the case of originality, it is also worth adding to the user. Such content is the favorite of spider. How can this problem be identified? First, the spider is a program. The PV value of the website depends on the natural analysis. If the articles on your website are original and meaningless articles, users will leave as soon as they enter. Spider can be used as a judgment criterion in terms of numbers. You need to know that spider is not as silly as you think, and from the perspective of users, we also need to provide users with useful high-quality content. In this way, we can win regular customers.