Malicious click of search engine bidding keywords

First, competitors in the same industry quickly consume the advertising fees of the other party through malicious clicks, weaken the strength of the other party, so as to increase their rankings and improve the advertising effect.

Second, it comes from some small, non-standard third-level agents or even lower-level agents. Some search engine spot price ranking agents obtain profits based on the keyword clicks consumed by the spot price ranking users and the amount of top-up, the more key users click in the bidding ranking, the greater the economic benefit of the agent.

Third, it is from the advertising Alliance website. Webmasters who have added ad consortium advertisements are more or less clicking on their own advertisements to gain economic benefits, or using some click software to automatically click, or even forming mutual vertex alliances, in different regions, webmasters of different IP addresses click on the advertisement of each other's site, so they are happy to cooperate. More than half of small and medium websites make money by advertising alliance advertisements, and more than half of webmasters use various methods to accelerate click advertisement. This is already a mature industrial chain! Although the search engine service provider has stepped up supervision, most of these webmasters are "IT elites" and will come up with various methods such as manual clicks, software clicks, and "bots" clicks, endless stream.

In the face of the above three points, what should the search engine bidding keyword users do?