[Management] Be cautious !!! Explanation of eight reasons for customer loss

1. Customer loss due to company staff flow

This is one of the important reasons for the loss of customers today, especially the changes in the company's senior marketing management staff, which can easily lead to the loss of the corresponding customer base. Due to their professional characteristics, marketing personnel are the biggest and most unstable "Mobile Army" in every company nowadays. If they are improperly controlled, the loss of customers is often accompanied by the loss of customers. The reason is that these marketers have their own channels and are also the biggest personal strengths and resources seen by competitors. This phenomenon is common in enterprises.

 

2. Competitors take customers away

After all, customers in any industry are limited. Especially outstanding customers are rare. 20% of high-quality customers can bring 80% of the sales performance to an enterprise. This is a constant rule. Therefore, excellent customers will naturally become the targets of major manufacturers. Be careful, maybe your main competitor is now emotional, sensible, and willing to take advantage of your major account, to lure him to give up on you and to make another fortune. Any brand or product must have a weakness, and competitors in the business war tend to be the easiest to catch your weakness. Once a chance is given, they will take advantage of it. Therefore, they also warn enterprises of a problem, that is to strengthen the construction of employee teams.

 

3. Lost customers due to market fluctuations

Any enterprise will suffer from fluctuations in its development. The enterprise's wave period is often a frequent segment of customer loss because of contradictions at the top of the enterprise. For Yi Li, it was not a coup at the top of the enterprise, and today's Mengniu. Another problem is that a temporary shortage of company funds, such as unexpected disasters, will cause fluctuations in the market. At this time, customers with a sense of smell may fall. The real reason why feilong in Shenyang cannot fly again under such circumstances is that. In fact, in the contemporary market, the vast majority of profit-First businessmen will be in the middle of the market. This is also a common feature of mankind. The purpose of business behavior is to make money.

 

4. The customer leaves due to negligence in details

The relationship between customers and manufacturers is linked together, But emotion is also a very important link. The negligence of some detail departments often leads to the loss of customers. One problem that enterprises ignore is that consumers are "God", but they forget that a principle is that dealers are the food and clothing parents of enterprises.

 

5. loss of credibility

The manufacturer's integrity is faulty. Some business managers like to promise the conditions to the customer at will, and the results cannot be fulfilled, or the rewards and rewards cannot be fulfilled to the customer in time, the customer is most worried about cooperating with companies without integrity. Once there is a credit problem, the customer often chooses to leave. For example, a Shandong company that I participated in the service provided a lot of promises to dealers. I bought 0.3 million yuan and gave it to a mini-car. But after half a year, the company was shirking each other, in this way, the customer's psychology has a feeling that the company is not honest enough.

 

6. Customers are overwhelmed by the pressure of the store.

Store bullying is a common phenomenon in marketing. The harsh market policies of some famous manufacturers often make some small and medium customers overwhelmed and leave. Or the heart is in Cao Ying and Han, holding a certain resistance to promote the product. When it comes to the right time, you will get away with it. Pharmaceutical and large supermarket chain enterprises are a typical example. Some small enterprises have a high cost of entering the store, which is not acceptable to small enterprises. A single product costs 10 thousand yuan for purchasing the store, however, how much mass consumer goods can be sold in the first class to earn shop fees? Did the company really not consider it? Isn't it because these small enterprises have made your business and market bigger and stronger?

 

7. unbalanced enterprise management, leaving small and medium customers

Marketers all know the rules 2 and 8. Many enterprises have set up major account management centers, so they are indifferent to small customers. The advertising and promotion policies are also tilted towards major customers, which leads to a psychological imbalance among many small customers. In fact, do not underestimate the customer's sales volume of 20%. For example, if a company with an annual sales volume of 1 billion, it is estimated that the sales volume of its small customers is also 0.2 billion, in addition, the pure profit margin earned by small customers is often higher than that of major customers, which is definitely a huge amount. Therefore, enterprises should really pay attention to some small customers. Your major customers are safflower, and you should also be surrounded by green leaves!

 

8. natural loss

The loss of some customers is a natural loss, the company's management is not standardized, lack of communication with customers for a long time, or the customer is transferred to another business. The key lies in the fact that the marketing and management of enterprises cannot be achieved, and they cannot communicate more with the first-line market. The current business field is very extensive, and the production enterprises are in an oversupply state, therefore, if enterprises cannot maintain your customers well, the loss of customer resources is very normal.