Many ways to establish website target keywords

Into the SEO optimization of the first lesson is the key words, it is also the area of the target keyword one of the factors, SEO optimization to do a good job depends primarily on the establishment of the target keyword is reasonable. As an experienced webmaster, set the target keywords what are the first jobs?

The first step: mining keywords through various channels

Step Two: Use the third party tool to the keyword index, competition intensity analysis

The third step: the detailed analysis of the industry competitor website Index

Fourth step: Finally determine the promotion of the target keywords

Overall look at the simple four work, but the actual operation is definitely not a simple thing, must be realistic, the ultimate goal is to establish the appropriate target keywords, add a sentence related to the site ranking, the site content must be closely linked with the "target keyword", search engine on the content of the relevance look heavier, Site content around the target keywords, and can highlight the theme of the site, search engines will also give higher weights and keyword rankings.

When it comes to the importance of establishing a target keyword, how do you set the target keyword to be the subject of today's discussion? The relationship between establishing the target keyword and the habit of searching the keyword is inseparable, the following is to say the search habits of the keyword classification:

first, Target search

The so-called target search is the user has the purpose, has the choice to look for the information. To establish the target keyword is mainly around the target search, have this kind of search habits of users are more clearly targeted, we can also understand the need for search, if the enterprise through the site to sell products, it is necessary to use this type of keyword to guide the target customers, for example, have Taobao shopping experience know that Direct search for specific product names, the appearance of the product display, is likely to be what they want to buy, conversion rate is relatively high.

second, the search with questions

The so-called query with the search, such as the distribution box manufacturers which home good? What about the Sony phone? Wait, this class belongs to the search with questions. This type of search for us to do long tail keyword promotion, as well as Baidu know, search and ask, Yahoo question and so on the promotion of keywords, to the customer played a role in guiding, imperceptibly guide customers to the target site.

third, hot search

The pursuit of Web site visits to the personal webmaster Friends most of the popular search to find ways to mining keywords. The so-called "hot search" is in search engines in search volume than the key words, such a word on the site has a benefit is to be able to quickly bring traffic to the site, we all know that the site is relying on traffic survival, so this is a lot of webmaster mining keywords preferred way, For example, the recent network search volume than a larger mechanical product name "Electric Door", if the Electric door is your company's main business, if the word to do up, will bring a lot of traffic to the site! Of course, this word has a point is that the competitiveness is relatively strong.

iv. Non-core search

Speaking of "Non-core search" and "core search" a lot of webmaster a bit confused, for example, such as "vegetables" is not the core keywords, "radish" is the core keyword, it is clear that the core search than the core search more clearly, in the key words to determine, non-core keywords for the webmaster to determine the overall direction.

五、二次 Search

The so-called two times search, first of all to understand a search, a search and two times search has a close relationship, two search on a search based on, give an example, when users search: Yinchuan KTV which home good? When the user has a clear answer, such as Lanshan KTV, then the user will be "Blue Mountain KTV" Search as a keyword to find out more information. The answer to two searches is not unique, most likely:

Two direct search: such as, "Blue Mountain KTV"

Two questions search: such as, "Blue Mountain KTV How?"

This is the author of SEO optimization work in some of the experience, perhaps a momentary rise, said some of their own point of view, do not know what the webmaster has been inspired? I hope that with the webmaster to discuss keyword optimization, I remember Yuncheng price Net Http://house.0359fdc.com original, reprinted annotated source, thank you!