Mechanical Enterprise Station 1-month optimization record

From August 15 to September 20 to take over the XI ' an-Hee Electronic Technology Co., Ltd. 's corporate website has more than a month, the customer requirements of more than 90% of the keywords have been ranked Baidu home page, and even some keywords ranked first in Baidu, the effect is still very obvious, the customer is very satisfied with the results. I will give some details on the optimization of this enterprise website.

Chaoxi Electronic site domain name on June 27, 2010, although it has been more than 1 years, but the site has not been any optimization and promotion, and August has been a new revision, so although some of the site included, but has been no rankings. The new revision of the site is also a very poor in the optimization of the site, title No keywords, no keywords, no description, no ALT, no links, and even some details of the nonstandard. But none of this is a big problem for the optimizer.

Chaoxi Electronics to promote the key words are the main products, such as hardness tester, thickness gauges, flaw detectors and other non-destructive testing instruments and meters. Customer requirements to see the effect as soon as possible, and hardness tester, thickness tester, flaw detectors, these words are the popular word Baidu bidding, competition is more intense, it is difficult to see the ideal effect of short-term. At the same time, the company's target customer base is mainly Shaanxi, Gansu, Ningxia, Qinghai, Xinjiang, the northwest five provinces, there is a certain regional nature. So finally decided to split the main keywords into some broken words or long tail keywords, for example, the hardness score for Rockwell hardness Tester, Richter hardness tester, Vickers hardness tester, Brinell hardness, etc., or regional combination, such as Xi ' an hardness tester, Shaanxi hardness tester, etc., this will derive more and more broad keywords. Although the overall number of keywords increased, but the keyword optimization is greatly reduced, if all the long tail keywords have a good ranking, the main keyword ranking is also easier, this is the "rural siege City," The game-by-game.

The next thing to do is the internal optimization of the site. First, the site's plate fine-tuning, followed by the increase of friendship links, this is more important, the site's keyword ranking has a big role. Then is to modify the homepage title, keywords, description. Title in general is the product name + company Name, according to Baidu search results show up to 30 Chinese characters of the standard, preferably in 25 Chinese characters, the key between the-or _ separated. Keywords is generally 2-3 keywords, more is also useless, although now Baidu is not very attached to keywords this piece, can write also no harm, but do not stack keywords. Description is relatively important, and now many Baidu search results returned in general are the description of the site of the text of the label, as shown below. Description best to write a fluent paragraph containing the words, according to Baidu most realistic 77 characters of the standard, so the word is best not more than 70 Chinese characters.

Because the general content of the enterprise station is less, home focus on optimization can be, to avoid excessive optimization, outweigh the gains. There is also the content of the site's problems. This is the core of the site, but also the focus. The content of the product page as far as possible fill in detail, establish the product chain connection. Enterprise news and information to be standardized, time to have a regular, content to be relevant.

Internal optimization of the site after a good, behind is the release of the chain. Mainly some machinery and instrument class forums and some questions and answers website, there are some blogs, library and so on, as well as business-to-business platform promotion, such as the thousand Sinks network and so on. In fact, the growth of the chain should pay attention to the regular gradual growth, do not suddenly increase or decrease. In fact, the increase in the daily amount of the chain is not a lot, only adhere to one months, towards the city of the outside chain from the beginning of the 17 growth to the present 1740.

Above all is the effect of a good place, in fact, there are some unsatisfactory places, although the rankings have, and now is stable, but a little let me worry about the site is the website of Baidu included first increased some, but recently has been decreasing, did not find the real reason. Speculation is the site of Baidu's test period has not yet, after all, the site is also a new revision. Guess not to say now, can only be static to observe! I hope you can give me some comments or suggestions and continue to pay attention to my follow-up articles. This article by the www.zhaoxidianzi.com webmaster feeds!