Methods and precautions for adding external links to a website

When talking about external links, Let's explain the terms related to external links.

External link: it is also called reverse link, which is the link from other website links to your own site. Query the number of external links on a site. You can enter link in the Google search box: Your website URL, for example, your website link: www.45it.com, to query the number of external links linked to this site by an external website.

Prvalue: it is called PageRank. Google measures the importance of a website. The higher the PR value, the more important the web page is in the search ranking. That is to say, if other conditions are the same, websites with a high PR value have a priority in the ranking of Google search results. Adding external links with quality is very useful for the prvalue. For example, Yunnan SEO provides a link to your website, indicating that Yunnan SEO website feels that your website is good. I voted for you. When you update the prvalue, your website will benefit. But not the more external links, the better, but the quality of external links. For example, your website is from Wenshan sanqi, Yunnan province. Then you need to find some websites related to sanqi for external links. Many people in Yunnan are doing pu'er tea now. It may be easier to find the external chain of pu'er tea than to find sanqi. In this way, finding external links with quality related to your website theme will be of great value for the improvement of your website's PR value. This is the same as in real life. For example, everyone in Walmart feels good. Everyone is shopping there. We recommend that you go to Walmart when you want to shop. In this way, it is recognized that Walmart is the best place to shop. The same is true for search engines, where the search users are placed first. All related websites have links to your website. We recommend that you vote for your account. Your website is good. Of course, you need to provide a good ranking to recommend the search to users.

I have talked about so many basic external links. Now let's go to the topic: Add external links and add external links.

Method for adding external links:

1. Ask your friend's website to help you add a link to your website. If your friend wishes. Add a link to your website instead of your website. Best for your website. That is, one-way link. Instead of exchanging links.

2. query the topics of your website on Google and Baidu. For example, you are a pu'er tea website. Query pu'er tea on Google and Baidu. Check the reverse link of the website on the first page. Query the reverse link of a Website: link: website URL. Then, contact the websites with the top links to exchange links with you. Or pay for one-way link with them. One-way links have the best effect.

3. query the blog sites that have been searched for. The query method is site: blog address. Open a blog every week and copy the content of your website to the blog. Remember. Open one every week. Instead of every day. Otherwise, the search engine will be K your site. When copying content to a website, you must copy the content containing the subject Keywords of your website. For example, your website is made of pu'er tea. Make sure to copy the content containing the keyword pu'er tea. In addition, you need to link the pu'er tea keyword in the content to your website. This is very useful. Must be added.

4. If you can write. Providing for some large websites. Write original reports on the subject of your website. Released to various websites. Add a link to your website. One day or two days. Enter the title of your post in the search box of Google and Baidu. You can see that more than N websites have reprinted the content of your website. That is to say, writing soft texts is the most intense. But very tired. I am not a Chinese speaker. Otherwise, it will be fine. Oh, of course, this is also about relevance. For example, your pu'er TEA content should be posted to the relevant tea website. Otherwise, the effect will not be obvious if it is irrelevant.

5. Go to the personal blog content that has been indexed by the search engine in some large blogs and give them comments. Add your website link. Also pay attention. Search for blog comments on the subject of your website. Unrelated external links only become inferior external links.

6. If you have good technology and all your websites are original. Output your website content as RSS and submit it to Google and Baidu news centers. Haha, there will be w ip addresses to attract your website. It will also be referenced by N multiple websites. Because many websites reference RSS sources of Google and Baidu. Including IGoogle (Google personalized homepage ). Consider how much IGoogle is used in a day. You can imagine the traffic. Of course. Make sure that the RSS output from your website is original content. Otherwise, Google and Baidu may not necessarily adopt it.

7. If you can also write. Another Webmaster can also write. Then you can cooperate. The soft text he wrote adds your link. The soft text you wrote also adds his link. And then at the same time. Different contents have two links. This is a good way to win.

8. Submit the website to the Open Directory DMOZ (DMOZ .org). It may take one month or even one year for DMOZ to include the website. However, the effect after the record is very obvious.

9. Many large websites now have their favorites on the Internet. For example, Yahoo favorites. Search for more than N favorites on Google and Baidu.

10. ask is now popular. Baidu knows and other Q & A systems. Search for keywords on these sites. To answer related questions, leave your website URL.

11. If you frequently create forums. Change the personalized signature of the Forum to the keyword link of your website.

Precautions for adding external links:

1. Add external links in a short time. Keep one entry per day. Too many will only let the search engine notice you. Finally, K will be on your site. For external chain persistence, average and quality are the most important.

2. When you exchange links with others, you must use the site: the website of the other party to check whether the website of the other Party is included in Google and Baidu. If not. Do not add a link to your friendship. It is possible that this site is crossed by the search engine K. If you add his link, K will be finished.

3. When you exchange links, you must use keywords of your website for Link Description. Link text description means that pu'er tea in pu'er tea is a link text description. This makes a big difference. When you are adding a link for the other party. Be sure to use the link related to the other party to draw text. For example, the other party makes pu'er tea. He asked you to link the text to the face shop. This is a big problem. You cannot do it for him. Otherwise, the search engine considers you as a zombie. The same is finished.

4. A maximum of 20 links can be placed on a page. If there are more. Create more links and links. When the other party gives you a link. Do not link more than 100 pages. This will not improve your prvalue.

5. If the webpage is placed in the IFRAME frame. Do not exchange links with him. Because the search cannot catch the content in IFRAME.

6.if robots.txt and Disallow:/the directory name with a link is displayed under the friend link provided by the peer website, the other party will tell the spider not to index any file in the directory with a link. Do not exchange links with both parties. Check whether robots.txt exists. Add/robots.txt to the other website. If not. It indicates that he has not defined robots.txt. It doesn't matter.

7. Many websites are making "link pages" such as links.htm, links. asp, links. cgi, and so on. If the search engine sees this, it may not only record it as an inner page link, but also ignore it. Therefore, do not exchange links on such pages.

8. A high PR site provides you with a home page Link. It looks pretty good, but a month later, its PR went viral, and you are still linking it. Therefore, you must always check your links.

9. Link Factory: if you join the link factory, you will be punished by the search engine. Do not sacrifice the future for the sake of instant ranking. Not worth it. For example, link factories like Hao123 do not add links.

10. There are many websites that claim to be willing to exchange links with you, but you should check whether there is any seo cheating. If the link is connected to him, it will be harmless. For example, CSS is used to make your link the same color as the background, so that visitors do not see this link much. In fact, this is a method of SEO cheating. Do not be fooled.

11. The location of external links is also an important factor. Your link should be best placed in the header area (main navigation area), main area (content in the body of the content), and end area (links, secondary navigation copyrights, and filing notices) of the other website ). The results in the main area are the best. Second, the main zone. Last to last. When you exchange links, your links are most likely to appear in the link at the end. Most search engines have reduced the impact of links on rankings. Reverse links here can only be considered inferior links. A text link in the primary area can contain hundreds of inferior links in the end area. This is why I want to add a link to the content keyword.

12. You must use text chains for friendship. Do not use image links. Because the image link search engine cannot capture the image link when it captures the target website. It is useless to you.

Haha. Writing original files is still exhausting. Tell everyone about my experience. I hope it will be useful to you. Now, I have ranked third in Badu by operating sanqi. Google ranked second long ago. I did not pay attention to the excessive optimization. Now downgrade. So everyone must be able to stop it. Not too much. Of course, except external links. The Structure Design of internal websites is still very important. The next chapter describes the impact of the design of the website's internal structure on rankings.