Mi Xiaobin: Youth Baidu's Trouble!

I would like to write a "juvenile Baidu troubles", feeling a little familiar with the topic, online a search, the original it time weekly has been written. Baidu has been listed for two years, according to the internet on the top of the seven-year algorithm, Baidu is already a teenager, now the child mature fast, Baidu mature faster, simply write a "youth Baidu troubles."

We first think about, juvenile Baidu have what trouble: Auction ranking protests, lightning layoffs, and Tenkine and Sohu's saliva war, and finally even killed female employees were taken out of the bad Fry, the 06 Baidu is really frustrating.

This year, Baidu grew up, young Baidu and what trouble?

first when pushing the report door

This June, Beijing Hope Consulting Co., Ltd. released the "Search Quality Blind Assessment report" that Google's Chinese web search quality ahead of Baidu, is looking for consulting president and chief analyst Luebbe, said Google Chinese search technology than Baidu stronger. Luebbe and his search report became a hot topic for people to discuss. And Baidu has chosen to refuse to comment on the report.

So Baidu's search quality in the end how? The recent merger of Acer and Xu Lixin, a key figure in Acer's and Lenovo's acquisitions, has not only replaced Lenovo's third-largest personal computer maker around the world, but it may also have completely blocked Lenovo's plans to buy Packard Bell, while Chinese-American "Xu Lixin" It was Packard Bell's owner.

Because Xu Lixin work low-key, so little photos on the internet, and this just can test some search engine level. The author searches "Xu Lixin" in the Baidu picture, the result is the toy picture. Find two photos of Xu Lixin in Sogou's image search. Find two images in Google, and some related pictures, the results are many, really relevant on the front two.

The author in other search engines such as Tencent Search, and NetEase has not found the Youdao Xu Lixin photos (as of August 30 night). From these several search engines to the hot characters of the image search results can be seen, Baidu image search despite the results, but the relevance is too bad, Google's results are many, highly relevant is also relatively full; Sogou Although the results are relatively small, but the correlation is higher.

Perhaps the search for a name does not have any symbolic meaning; Perhaps image search is only a small part of the search traffic. However, as a hot spot of the people's pictures, in Baidu unexpectedly did not include, which is somewhat more than I expected, I think luebbe blind results still have a certain reference value.

The second worry is that Baidu's classified search has become a chicken

Baidu from last year began to open up a number of classified search, such as children's search, university search, Chinese Studies search law. At the Baidu World Congress, also opened a cultural search. And before this, Baidu more dedicated to different content forms of search, such as the emphasis on information and time of the near "news search", for Music "MP3" search, for the picture of "picture search" and so on. These search channels often give users a clear idea of which search to use. However, when Baidu opened these classified search, but let users feel confused: How to select a few classified search channels and web search to become a problem.

To give a simple example, users in the search for "Facebook", is the use of "web search" or should use "cultural search" what is the relationship between the results? Cross or include? If it is cross, that shows that both searches have problems, can use web search to find out the results of cultural search (mainly for "cultural" aspects of the vocabulary, such as Facebook), the problem is: Two search is not comprehensive; If the web search can search all the results of cultural search, What is the point of the user to more to use cultural search, rather than directly with the web search? Isn't that trouble?

The author later observed that cultural search is in all "culture" type of site search, which is like children's search, university search and national studies search, are in the designated site search keywords. The essence of classified search is the aggregation of search in similar websites.

Why do I have to search the Web and search for a category? The author thinks, the number of pages that Baidu crawls every day is huge, the existing Web database is very large, if the dynamic search for a keyword in all pages of the resource consumption is too large (processor, hard disk and memory), the server will be difficult to withstand this pressure; if the result is a static page, the search results will remain unchanged for a long time, Will reduce the enthusiasm of users to use, and thus turn to professional search engines and portals. A compromise approach is to allow users to filter first, and then search the results in a narrow range of web sites to get the fastest, the results are more accurate and the resource consumption is minimized.

It seems that Baidu, although through the program to retrieve the Web page, but the cost of search with the Internet content of the massive growth and constantly improve, has become the growth of Baidu another worry.

No. 300 Degree "know" advertising

Baidu in the search results advertising, has been known not to do evil rival Google contempt. But Baidu through this advertising to obtain the additional benefits, and these let Baidu can give intermediary channel to benefit, let the whole channel more stable.

But this time, Baidu in "know" also do the advertisement. Baidu know is a question-and-answer community, Baidu based on user input keywords, looking for the closest question and answer. If the web search in Riga advertising also reluctantly said in the past, then, in the problem results appear "sponsor ads", it seems a bit indefensible.

Baidu occupy the user's eyeball to grab more benefits, this time is not too out of line?

Listed two years of Baidu has grown up, has entered the youth from the juvenile period, the author from the point of view of the product to find some of the problems of Baidu, I hope that Baidu can soon come out from the trouble, early towards maturity.