Micro-credit movie ticket purchase process

Micro-letter new film ticket services, more than 500 cinema support online selection.

Following the micro-letter "my bank card" interface added "select goods", "mobile phone recharge", "lottery" and many other functions, the function of the purchase of movie tickets also quietly landed micro-letter. It is understood that the micro-letter film ticket services by Tencent's mobile life of the electric business sector and the joint operation of High peer network, the main preferential and convenient two characteristics. Consumers can pay for the purchase of movie tickets directly through the micro-letter, but also in some cinemas directly online selection, without the need to queue for the theater to change tickets.

Year end covers about 20 major cities in China

Double 12 day, some city consumers found in their micro-letter in the "My Bank card" interface, quietly increased the purchase of movie ticket services.

Consumers through the micro-letter "my bank card" under the "movie ticket" entrance into the post, will automatically locate the city, and present a list of hot films and ratings, click to select the schedule and cinema, you can pay security through micro-letter purchase tickets, the entire operation process in less than a minute to complete.

Micro-letter film ticket service for consumers to provide coupons, online selection of two options. Select the online selection of the consumer can be directly in the Shadow Hall map to click on the selection of seats. After the successful purchase of the ticket, the consumer will receive the Exchange code and a two-dimensional code. Consumers to the cinema, directly in the micro-letter ticket to the ticket terminal Input Exchange code or scan two-dimensional code can directly print movie tickets.

In the micro-letter to buy movie tickets, the price of the coupon can be as low as 30 percent, online selection of the lowest fares to 40 percent, and the theater will not be on a regular basis for micro-letter users to introduce "micro-credit price."

It is understood that the current letter ticket services include Jin Yi, UME, Poly, star United States, Orange Day Jiahe, Wanda, the Earth, Shanghai United and many other mainstream home line. On the 12 day, consumers in Beijing, Shanghai, Guangzhou and Shenzhen have been able to buy movie tickets through micro-letters. Next, the micro-letter ticket services will be further expanded to the country, it is expected that by the end of this year, the service will also cover Chongqing, Chengdu, Wuhan, Hangzhou, Kunming, Tianjin, Xi ' An, Nanjing, Zhengzhou and other about 20 major domestic cities.

More than 500 cinemas support online selection of seats

With the beginning of the lunar year file, the domestic box office will be expected to exceed 23 billion yuan. At present, online ticketing has become an important channel for consumers to buy movie tickets. But because most of the electronic business sites or group buying sites are selling tickets to the ticket exchange, consumers also need to go to the cinema counter to exchange. Once a holiday, evening prime time, and other peak periods, not only need to queue for a long period, but also can not ensure a good position.

Tencent, the relevant person in charge, said that it is against the above consumers in the online purchase of ticket tickets encountered some inconvenience, the micro-letter in the film ticket service launched a positive start with the hospital line to expand the "online Select seat" function. Up to now, there are more than 500 cinemas supporting micro-letters online, with more than 1500 in the year to come.

Tencent, the head of the above disclosed that the future micro-letter will also help the cinema members of the management from offline to the online, through the micro-letter to achieve movie theater member management and marketing.

This year, Tencent has been trying to O2O service model, a succession of micro-life, micro-shopping and other projects, and the micro-letter access to movie ticket services Tencent in the life of the service sector is another important layout.