Micro-letter Marketing will usher in the second spring of the general webmaster

30 years Hedong, 30 years of Hexi. As a webmaster, experienced 2003-2010 Baidu search rankings of the infinite scenery, experienced the 2011-2012 micro-bo marketing of the popularity of the last 2013 years, finally ushered in the second spring of the webmaster-micro-credit marketing.

Looking back at Baidu, tears

A few years ago to do Baidu search engine optimization is easier, whatever can be done to have a good ranking. But in the world at the end of 2012 Baidu several major updates, so that the vast number of webmasters are overwhelmed Ah, SEO optimization road More and more narrow, more and more black.

June 2012 22-28th, Baidu for the low quality site, 5% of the site was affected, covering a considerable range. August 22, 2012, Baidu for random collection, chain cheat and other sites to punish, 90% medical site was down right. October 23, 2012 Baidu for the outside chain to take measures. February 19, 2013, Baidu Green Luo algorithm issued, trading links suffered punishment.

A lot of stationmaster are some vacant, green Luo algorithm after, popularize how should we do?

Weibo marketing, desperate

For the 2009, the emergence of the 2012 microblogging marketing, do you feel her strong explosive?

Sina Weibo launched the micro-blog, there are mainly 2 routes, in addition to the obvious route, is still taking the grassroots route. At the same time as the star Weibo fans are constantly turning up, grassroots micro Bo is also gradually have a large number of fans! The value of a grassroots microblog with a large number of fans I don't have much to say here.

The huge profits and monopolies that have caught the attention of Sina's authorities have begun to blow them vigorously. Sina Weibo from official statistics, Weibo users have been through a period of rapid development, and the loss began to increase. In the long run, Weibo marketing this road will be officially blocked, or raise the threshold.

Micro-Credit marketing, the second spring

Micro-letter as Tencent's "rich second generation", less than two years, as of January 15, 2013 has reached 300 million users. Faced with such an alarming number of users, many businesses and marketers want to find the most appropriate way and micro-letter marketing interaction. Younger brother in the use of the main found that there are several functions:

1. See nearby: Signature Bar is a major feature of Tencent products, users can at any time in the Signature column to update their status signature. Changing the signature in a different location, this became the mobile "gold ad".

2. Drifting bottle: Micro-letter on the drifting bottles in fact from the QQ mailbox transplant past, but many users like this and the simple interaction of strangers, rafting bottle is also a good way to play advertising.

3.O2O mode: "Reference" another foreign social tool "line", the use of enterprise and business two-dimensional code to obtain member discounts and business preferences.

4. Social Marketing: The micro-letter 4.0 version launches an open platform for application developers to access Third-party applications via a micro-letter open Interface. The application of the logo can also be placed in the letter attached to the column, so that micro-trust users easily in the session to invoke Third-party applications for content selection and sharing. Beautiful said and micro-letter platform cooperation, will be a beautiful bloom.

With the introduction of micro-letter public platform, marketing functions become more powerful, the majority of webmasters ushered in the network marketing the second spring!