Micro-movie marketing in the micro age

Many viewers say that TV ads are a bunch of boring slogans! What kind of advertisement does the audience really want to see? Doug Scott, president of Ogilvy entertainment, pointed out that "it is shorter, more interactive, and more interesting-this is what users really want to see ". Micro-movie advertisements exactly meet three requirements. Sometimes, if we think differently, is there any way for us not to watch advertisements before watching TV series or movies? In fact, some-micro-movie advertisements can make the advertisements short and interesting. In addition, with creativity and story, the audience will neither be public exclusion nor actively search for and enjoy them. Over time, product brands are deeply rooted in the hearts of the people, and naturally drive product sales.

For enterprises, micro-movies are completely set for the enterprise's film and television marketing. This is the same as the placement of advertisements, but it does not adopt the rigid propaganda method of advertisements. Instead, it adopts a more gentle style that integrates into the narrative style of the story itself, this allows the audience to embrace corporate brands in a subtle way. Due to time constraints, micro-movies are used to win the case. This is similar to commercial blockbusters. enterprises can easily and naturally integrate brand information into the story, to achieve sublimation, highlight performance, or attract attention to emotional resonance through the "events and emotions" of the hero.

In today's fast-food culture, we have entered the "micro-era" and are increasingly pursuing "Weibo", "", "micro-novels", and "micro-Movies ", because everyone wants to get what they need most in the shortest time. In recent years, enterprise advertisements have not taken an ordinary path. Unlike traditional advertisements that have only been implanted in TV series and movies, enterprise advertisements have started marketing in micro-movies in a more gentle way by integrating Enterprise Brand stories.

Compared with other advertising investment methods such as corporate videos, enterprise microfilms have obvious advantages in both advertising and economic efficiency. It allows the audience to accept corporate brands in a subtle way, and enjoy the same visual and emotional experience as commercial movies, thus driving product sales.

More attractive. The more successful the production of a brand micro-movie, the more people will be curious about the content of the micro-movie, and then spontaneously go to various online playing platforms to search for and enjoy it.

More affinity. In general, corporate promotional films focus more on promoting their own brands, which can easily bring resistance to the audience and reject the brand from the heart. The story of Enterprise micro-movies shares an emotional resonance with the audience, inspiring the audience to further find the people and brand stories in the story.

It is more rational. With the rapid development of network technology, more micro-movie planners are playing with creative ideas. The production of Enterprise micro-movies is no longer just a step-by-step surprise of content ", what's more, they are thinking and creative, striving to break through the past and be unconventional.

More communication power. Today, when the Internet is convenient and fast, and electronic communication products are widespread, well-performed enterprise microfilms will leave a lingering impression on the audience. Naturally, through the active forwarding and sharing of the audience, the brand awareness and credibility will gradually increase, driving the sales of brand products.

Enterprise micro-Film Marketing has gradually become a mainstream advertising marketing method. Compared with TV advertisements, enterprise microfilms have a low budget, but the benefits of spontaneous distribution through the Internet cannot be underestimated. Compared with traditional enterprise promotional films, the micro-Film Production Price is slightly higher, but the above many advantages are enough to make it justified.

Founded in 2005, Hangzhou Bo Jue advertising planning Co., Ltd. is headquartered in the beautiful West Lake District of Hangzhou with a registered capital of 5 million. It is a wholly-owned subsidiary of Bo Jue advertising, Bo Jue film, and Bo Jue media. Business Scope: two prime regions in China's Yangtze River Delta and Pearl River Delta, involving Marketing Planning, film, TV series, TV commercials, corporate videos, 3D animations, and other large-scale film and TV production, is one of China's most powerful and influential professional film and television shooting companies.

Excellent team:Based on the current market situation in China, the company focuses on the future-looking international business philosophy and brings together all kinds of excellent technical and project management talents in the industry.

Top-level shooting devices:If you don't have a good device, you won't be able to take the picture you want. To do this, you must first sharpen your device. Bo Jue advertising spent nearly tens of millions, buy professional film and television production equipment, with film machine France aaton a Tang, the United States dalsa Dai Nasha, film camera SONYPMW-F3L, SONYHDW-F900R, SONYDVW-790P, the auxiliary equipment includes 8-15 m US Jimmy heavy-duty Rocker Arm (commonly known as the size of the rocker arm), as well as professional movie-Level Lighting, rail vehicles and slide rails. All the software equipment adopts the leading non-linear editing system. We take each piece of work seriously and take responsibility for every customer. Each excellent piece of work is a step forward and a step forward.

 

Micro-movie marketing in the micro age