Microsoft appeared in Huawei Matebook press conference, is tearing force? Or a partnership?

in this year At MWC , Huawei's notebook computer Huaweimatebook has attracted wide attention from the industry and the media, and in the last three months today, Huawei has come to China with its vanguard into the PC industry. It is interesting to note that Huawei not only invited Intel executives to come to the platform, even Microsoft, which has Surface, has come to the scene for Huawei MateBook , asking Microsoft, Are you here to rip the nuts? Or do you want a co-operative?

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The entire conference to the author feel the deepest, in addition to Huawei for product details of the ultimate pursuit, at the conference site will also HUAWEI MateBook with Surface Pro4 and HP Spectre X2 , contrasting and the screen, body weight and thickness, and color gamut four. Huawei's courage was able to Hele surface Pro4 in front of Microsoft's chairman and chief executive officer of the Greater China region . In other words, how can Microsoft be able to endure in the press conference, let HUAWEI MateBook Surface Pro4 foot. What is Microsoft's heart thinking? As for tonight's presentation, Microsoft is not here to tear down the force, but to learn and cooperate with Huawei in good faith.

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Microsoft drops Nokia hug Huawei seeks rebirth

Nokia was the dominant figure in the digital phone era, surpassing Motorola as the world's largest handset makerin 1998, with Nokia reaching its peak and global market share of 40%, with the rapid rise of the smartphone era, Slow-witted Nokia's dominance has eroded. in 9 months, Microsoft announced that it would buy most of Nokia's mobile and patent licenses at $ billion, and that Nokia's fate did not bring good luck because of Microsoft. Microsoft Mobile Tsaoko System market share in China continued to decline in the first quarter of this year, from 1.3% to 0.8%, according to data from the China Market Survey Network , Q3 earnings from Microsoft's handset business plunged 46%, according to financial reports . With the remaining market share and the slack of the OEM brand, Microsoft finally sold Nokia in 3.5 billion dollars.

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The innate nature of Microsoft's bones has The emergence of a certain gene of the PC,Surface , makes deep-anxious Microsoft see some kind of survival desire. According to the third quarter of the year, Microsoft surface Business revenue rose 61%, especially surface Pro4 and Surfacebook is the main stimulus factor, This has also seen a rare ray of sunshine in the PC market, where growth has already slowed . According to the third-quarter results,Surface book sales accounted for 15%, and the strong contrast with the mobile phone market let Microsoft see the direction of the future, but also to the notebook industry to bring more innovative sense of urgency. The author believes that Microsoft Surface Book 's good Market response, the notebook market to release the urgent need for a change,Surface book More to meet the current consumer demand for notebook scenes, Create a new category of market environment.

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rely on alone Surface of the independent growth, can not drive the entire industry, Microsoft has seen this, it is understood that since the second half of last year, Microsoft has been actively combined with Intel, Hewlett-Packard and other brands to work together, new categories of new market development, the need for industry-wide group heating to get out of a future road. Today, Microsoft stands up for HUAWEI MateBook , and it is Microsoft's quest for market breakthroughs. A few days ago, the author has written an analysis of the emergence of Huawei MateBook for the notebook market to bring the absolute impact, Huawei as the new PC market, the need for Microsoft's spirit of the group, to play its own catfish effect, stimulating the entire pc The early establishment of the Allied industry.

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The success of Surface in the marketplace has made Microsoft's strategic layout clearer, and although Nokia has been discarded , Windows Phone will not disappear from the market, and Microsoft will continue to use the mobile market as a starting point to lay out a larger ecological platform. Huawei MateBook into the PC market, and has perfected its Mate series on behalf of the new business ,M3 concept (m3=mate8+matebook+ Messi) has made a representative business lifestyle for consumers from products and brands.

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Microsoft in the new category of the PC market innovation, the future also need rational to seek common development, and as the first into the PC industry, Huawei, do not bring the rapid disruption of the smart phone market into the PC industry, Instead, many of the experiences and partners accumulated in the field of smart mobile terminals work together to create a better product for consumers that is more suitable for today's needs. Microsoft is sensible, Huawei matures, the future of the PC industry's healthy growth, but also need two co-driven out of the new world.

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Microsoft appeared in Huawei Matebook press conference, is tearing force? Or a partnership?