Microsoft Financial reports: Turn around in the era of change

650) this.width=650; "Src=" https://mmbiz.qlogo.cn/mmbiz/ Ruqiapclr2r0pu2sibnrcfzypjiaqpiahtf7n3ynhyhirgf9iofipkicvicboujtp14wuiba84hewkvgx4cpjnfcjqmyq/0?wx_fmt=jpeg " Style= "Margin:0px;padding:0px;height:auto;" alt= "0?wx_fmt=jpeg"/>

October 23, Microsoft released its first-quarter financial results for the 2016 fiscal year, in which Microsoft achieved $20.4 billion in revenue, $5.8 billion in operating income and $4.6 billion in net income for the first fiscal quarter ended September 30, 2015. Then, Microsoft chief executive Satia Nadra said that Microsoft has achieved such a huge success, the main reason is that Microsoft "through the creation of products and services favored by users, in the three major business direction has achieved strong growth; users for new devices, Windows 10, Office 365 and Azure are getting excited because it brings together the best Microsoft experience. ”

Some media and commentators have not been optimistic about Microsoft's earnings figures until Microsoft released the data report and a public statement by the company, some of which say Microsoft is the age-old software giant that only belongs to the past. But after Microsoft released the quarterly results, the rhetoric was a resounding slap in the face of reality.

Microsoft reports: Revenue brings new changes

From Microsoft's earnings figures, Microsoft's desire for business continues to grow, with revenue growth of enterprise-grade Office products and cloud services 5%,office 365 revenue growth of nearly 70% per cent. According to media-published material messages, Microsoft's strategy to give the Windows 10 operating system a free upgrade model has contributed to revenue growth in Office 365 and cloud services in some ways. In fact, the total number of subscribers to Office 365 has grown to 18.2 million, compared with the previous quarter, by nearly 3 million subscribers, which has undoubtedly been the best result of Microsoft's implementation of the free Windows 10 strategy.

In the cloud services market, dynamics revenue achieved a 12% percentage increase, compared to the same period last year, and the enterprise-class Dynamics CRM online was 3 times times faster than the number of installations. In terms of server products and cloud services, revenue growth 13%;azure revenue and computing usage by twice times compared to the same period last year (the number of enterprise mobile users increased twice times, the number of users exceeded 20,000, and the installation base grew nearly 6 times times).

It is worth mentioning that Microsoft not only in the field of software and services to achieve high expectations, in terms of hardware and equipment, the pace of growth is also eye-catching – according to the results, Microsoft Bing (Bing) U.S. market share has been improved, and search advertising revenue increased by 29%. In addition, Xbox live month active users increased by 28% to 39 million, and Microsoft November just released surface Bbook and surface Pro 4 and other hardware devices are well received by the market.

As a giant company that started as a software model, Microsoft has really built up its image in the past more than 20 years, but in the turbulent mobile internet and cloud computing, Big Data era, Microsoft has not been as much of a decline as many reviews. In the face of new environmental opportunities, Microsoft will be able to take full advantage of its own cloud and service advantages, so as to achieve the new era of business revolution, this is a new change for Microsoft.

Microsoft Eco-chain: From software to the Internet

Since its inception, Microsoft is not just a software company, in its subsequent decades of development, it has spanned the software, search, instant messaging, media, internet and other business although not fully flowering, but to a certain extent to promote Microsoft in the cross-domain business has played a good role in the cushion. Today, Microsoft's Bing is getting the industry to believe that its implementation and landing of the cloud market services industry has been confirmed, especially through the introduction of hardware terminal equipment to form the Microsoft Eco-era market strategy, but also compared to other internet giants have a forward-looking vision.

Apple has implemented the Apple Empire Ecosystem platform through AppStore and iphone, built a world-renowned user communication experience, and Microsoft, as a productivity-oriented product-driven company, has realized Microsoft's cloud, Sruface and other terminal devices via Lumia handsets, The integration of search and the Internet has also revolutionized Microsoft's efforts to build productivity. From the development of the financial results, the current users of Ann more and more rely on the use of leased Office 365 services, the effect is widely used in Microsoft's smartphone operating system, PC desktop operating system, the user's enjoyment of the ecological experience will be the full effect.

And with the future of large-screen strategy and the popularization of more terminal equipment, Microsoft this connection "hardware + Internet + software (application)" way, can make users in a wide range of network links to find more convenient service needs. For ordinary users, it is no longer necessary to purchase and configure the relevant hardware and software products or services, you can experience all aspects of the Microsoft platform through a surface computer, the result is a good embodiment of ecological integration.

At the same time, based on the Windows 10 operating system in the smartphone, PC, large screen terminal and other fields of full access, based on the windows and Microsoft Cloud Services ecosystem platform can provide users with a full range of 360° requirements services. Judging from the current market situation, this situation is coming to the time we live in.

Where to go in the future? Executives or bring new interpretations

In the Chinese market, Microsoft enjoys a huge user base and a great emphasis on China's local strategy planning, after the release of the results, Microsoft Global Chief Operating Officer Keventna and Microsoft's senior vice president of Greater China Chairman and chief executive Hele will be with December 4, 2015 12:30 guest Zhongguancun Online " "Dialogue" on Microsoft's Windows operating system, product and cloud services and other key issues on the full range of answers to user questions. It is understood that this is micro in recent years to the Chinese user 0 distance contact behavior.

When news of Microsoft executives ' exposure to 0 of Chinese users is distributed, most media also see it as an important sign of Microsoft's practice of local culture as the Windows 10 and office market with the largest market space, Microsoft executives and users 0 distance contacts will not only reveal more about Microsoft's future in China's new strategy and new initiatives, but also will bring more Microsoft's products and gifts back to the Chinese market consumers.

From this point of view, the Chinese market as Microsoft has always been a high-profile new space, it will be in the new 2016 years to carry more Microsoft's new expectations, as the world's most high-profile it giants, Microsoft this time to the Chinese media to bring a new interpretation or message, we may wait and see December 4 12 : 30 of the Zhongguancun online "The Dialogue" column.

Finish

朱翊 , science and technology from the media, well-known opinion leaders.
:izhuyi 
male: ZHUYIWEIXIN

Copyright note:

Microsoft Financial reports: Turn around in the era of change