Microsoft's smart cloud reached a new level, with tech Summit 2018

The Microsoft tech Summit October 24, 2018, which opened in Shanghai in 2018, ushered in a triple gift: first, Microsoft's smart cloud business achieved a 2019 growth in the first fiscal year of 24%, reaching $8.6 billion, azure's revenue increased by 76%. Second, wedbush analyst Daniel ives said in the latest report that Microsoft will "become a member of the club with a market value of $1 trillion" benefiting from the cloud business "; third, Microsoft tech Summit 2018 announced that dynamics 365 will be available in the Chinese market next spring.

According to the latest wedbush survey, enterprises are accelerating their purchase of public and hybrid clouds, which means Microsoft and other companies will face a "Healthy Environment" in at least the next 12 to 18 months ". At present, Microsoft's smart cloud provides a wide range of global coverage, Microsoft Azure has 54 regions around the world, serving the global market in more than 140 countries and regions, exceeds the sum of other international public cloud service providers. In Synergy Research Group's 2018q1 global public cloud market survey, azure ranked second in the market in almost all major regions, and ranked first in the enterprise SaaS market in 2018q2.

Tech Summit 2018 once again demonstrates the "3x3x3" advantage of Microsoft's smart cloud: the only public cloud service with the most complete coverage of the three major platforms in the world, the seamlessly connected cloud service in the world, the truly consistent hybrid cloud, and the Microsoft Smart cloud are gathered in China. Microsoft Smart cloud, composed of Microsoft Azure cloud computing platform, Office 365 cloud productivity platform, and dynamics 365 enterprise application cloud platform, seems to be unstoppable. Ives said that Microsoft's commercial cloud business amounted to $20 billion a few years ago as a "daydream", but now it has become a reality. He said that Microsoft's cloud computing did not show any signs of slowdown.

Dynamics entered China in 365, and the market started again

As an important Alibaba Cloud in Microsoft's Three Clouds, dynamics 365 is a new generation of smart enterprise application platform based on the cloud. It fully integrates many functions of CRM Customer Relationship Management and ERP Enterprise Resource Planning, smart management of business processes such as marketing, sales, service, operation, finance, and talent can be managed using on-demand application modules.

In the first quarterly report of the just-released fiscal year 2019, dynamics's 365 business revenue increased by 51%, second only to Azure's 76%, and is Microsoft's second-largest high-growth product and cloud service. Lu Dongming, general manager of Microsoft Dynamics in Greater China, said that dynamics 365 contains eight modules, including the sales module, customer service module, on-site service module, marketing Module, finance module, and human resource management module. Among them, it is worth mentioning that in addition to the CRM module, dynamics 365 also has two ERP modules: Finance and operation, that is, integrating CRM and ERP on a product platform.

Lu Dongming stressed that compared with the traditional CRM and ERP independent enterprise applications, dynamics 365 eliminates application islands. The so-called application islands means that enterprises often purchase CRM software and ERP software from different suppliers, but the two are not interconnected; or the same supplier, the CRM and ERP functions are implemented through the acquisition method, and the two functions are still not interconnected. In these two cases, data is often connected through a data warehouse. Microsoft implements the CRM and ERP functions in a product, and the data connection speed and efficiency are undoubtedly better.

In addition to integrating CRM and ERP, based on the one Microsoft policy, dynamics 365 also opens up data barriers between Microsoft platforms and Partner solutions such as Office 365, LinkedIn, and Bing search, it can easily achieve unified and efficient management of data, documents, relationships, and processes. It is the interconnection of underlying data platforms that allow dynamics 365 to better share data across the entire team.

According to Lu Dongming, taking the sales management module as an example, including sales process management, customer maintenance, and customer loyalty management, Microsoft uses dynamics 365 internally to complete sales management. After a sales representative uploads business opportunity data, sales owners at all levels of Microsoft can view the data immediately and make timely decisions based on the data. Within Microsoft, as part of Microsoft's global sales team's modern sales capability, Microsoft's IT team developed a customized sales solution for the sales team, this is Microsoft sales experience (MSX ). Built on Microsoft Dynamics online, MSX uses complex machine learning algorithms to provide an advanced analysis model that computes near-real-time sales lead Win/lose forecasts based on historical data models.

Dynamics 2019, which will enter China in the spring of 365, is further built into advanced AI and data analysis, in the latest upgrade, the dynamics 365 AI service is provided for three typical application scenarios: sales, marketing, and customer service. It is an out-of-the-box AI application that helps enterprises quickly discover business insights, improve business capabilities. In addition to a variety of functions such as AI, Bi, Mr, social networking, and mobile, dynamics 365 can also be expanded by joining third-party applications to develop new solutions to continuously adapt to business changes.

In addition, Microsoft, sap, and Adobe recently announced an open data cooperation plan, it involves Adobe experience cloud, Adobe experience platform, Microsoft Dynamics 365, sap c/4 Hana, S/4hana, and other related products and platforms, further link marketing, CRM, ERP cloud and software with market leadership to eliminate data and application islands.

Faced with the fierce competition in the Chinese market, Lu Dongming said: "Microsoft has excellent software in providing core business value to enterprises, we are not worried about the challenges that Microsoft will face when using the cloud platform. It is our top priority to give value to Chinese customers ." This time point is the spring of 2019. With dynamics 365 entering China, China's ERP and CRM markets will continue to emerge.

All-in-One Smart cloud service

(KE ruijie, senior vice president of Microsoft, chairman and CEO of Greater China)

"Microsoft can provide a complete smart cloud system in one stop, so that enterprise users will not be troubled," said Kang Rong, vice president of Microsoft Greater China and general manager of marketing and operation, "Microsoft's smart cloud's '3x3x3 'advantage can help enterprise customers and partners in the Chinese market embark on the most robust digital transformation path."

In the first quarter of 2018, Microsoft cooperated with IT industry analysis firm IDC to conduct a survey on the topic "unlocking the economic influence of digital transformation in the Asia Pacific market" for 15 economies in the Asia Pacific region. The research report shows that by 2021, digital transformation will contribute 1% of the annual growth of China's GDP, with a value of $716 billion. Unlocking this $716 billion incremental opportunity is undoubtedly the focus of digital transformation for Chinese enterprises. Microsoft's answer is "3x3x3.

Azure IAAs is Microsoft's largest cloud service in the world and provides complete virtual machine services, meet the requirements of enterprise application development and testing, enterprise Windows desktop virtualization, key data cloud remote backup, fast-changing marketing applications, e-commerce platforms, big data analysis and AI, Iot access and data platforms, high-performance computing and other diversified needs; azure PAAs provides comprehensive AI, Iot, big data, and devops platform services, especially converting Microsoft's R & D capabilities into common tools, so that enterprise IT staff can easily use Microsoft's innovative achievements, such as 23 APIs provided by Azure cognitive service in the world, and Greater China is the world's largest AI market except the United States, microsoft's Speech API, content review API, text analysis API, and Text Translation API will be launched on Microsoft Azure, which is operated by 21 vianet to meet the needs of running local applications in the Chinese market; in terms of SAAS, Microsoft's partners can also deploy self-developed SaaS services on Microsoft's smart cloud, To meet the diversified needs of enterprises.

Alibaba Cloud relies on the azure smart cloud platform to support the seamlessly integrated cloud services and truly consistent hybrid cloud, microsoft has great advantages in public cloud, private cloud, and hybrid cloud-both Microsoft's private cloud, public cloud, and hybrid cloud are the same underlying technologies, the same Microsoft management system can greatly facilitate hybrid cloud management. On tech Summit 2018, Windows Server 2019 was officially commercially available. It features native support for hybrid cloud, built-in advanced security technology, extensive support for container technology, and low-cost hyper-converged architecture, with public preview, SQL Server 2019, which supports hybrid cloud deployment, can greatly reduce the difficulty of deploying hybrid cloud for enterprises and improve the quality of big data analysis. From the Microsoft Azure public cloud, to the azure stack hybrid cloud solution deployed locally, to the azure Data box offline and online data migration solution, and the azure Iot edge cloud + end for edge device management, as well as the chip-level azure sphere solution, Microsoft can fully meet various application scenarios and needs from the smart cloud to the smart edge.

In terms of how Microsoft's smart cloud trigger gathers in China, Office 365 is also worth mentioning. Currently, Office 365 accounts for 23% of China's Saas market share, and its business has increased by 500% in the four years since it entered the Chinese market. It has served more than 1.8 million enterprise users and more than 20 million education users. Office 365 also meets the strictest gdpr compliance requirements in the history of the European Union and can help Chinese enterprises expand their overseas businesses. To help small and medium-sized enterprises enter the fast lane of digital transformation, Office 365, which is operated by 21 vianet, will launch the "Microsoft love SME cloud purchase Festival" from October 11 to October 11, 365 off for office commercial collaboration edition. For the Chinese market, Microsoft also launched the Office 365 micro-assistant, which is integrated with the Office 365 mobile office suite function. At present, more than 900 enterprises have deployed Office 365 micro-assistant.

As the largest public cloud in the world, Microsoft Azure smart cloud helps Chinese enterprises go abroad and expand their global business through one development and global deployment. It also helps international enterprises enter the Chinese market, accelerate business development in China. Microsoft's intelligent cloud also makes AI everywhere-whether IAAs, paas, SAAS, azure, Office 365, dynamics 365, etc., Microsoft's AI technology is available.

"Over the years, microsoft Azure and Office 365, which are operated by 21 vianet, are developing well beyond expectations in the Chinese market. They also set a precedent for international cloud services to operate legally in China. Dynamics 365 plans to launch in China in the spring of next year, so that Microsoft's smart cloud will gather in China to provide a more comprehensive platform for products, services and innovation in the local market. In the face of the general trend of economic globalization, the constantly improved Microsoft intelligent cloud will better help Chinese enterprises to go global and help multinational enterprises rooted in China ."

To help partners seize business opportunities in digital transformation, Microsoft launched the "solution optimization plan" at tech Summit 2018 ", from capital to human resources, technology, marketing, and customer resources, "Three gangs" Partners: help you build, push, and sell. Microsoft hopes to encourage partners to actively cooperate with Microsoft to explore market opportunities and expand prospects by increasing investment and support in technology, publicity, and sales.

Microsoft's smart cloud's "Good play" in the Chinese market has just begun, from the three-pronged approach to the "3x3" advantage to the "3x3" strategy. (Wen/Ning Chuan)

Microsoft's smart cloud reached a new level, with tech Summit 2018