Million Han powder concentrated into a live platform why?

The trend of video media, from the savage growth, disorderly like the frequent UGC to PGC, and live This latest video media form, also in the vortex of development, began a rapid transformation.

Wen/Zhang Shule

With the regulatory level of attention, the change in market acceptance, the number of hosts has been unable to determine the core competitiveness of the live platform. Recently, I learned that the mobile live platform me is live by the star United IMBC produced a number of Korean entertainment live variety show, let me in the Korean entertainment fans are hot. Millions fans are pouring into me, looking forward to a live broadcast every Tue night.

Tens of millions of Korean fans can not ignore the voice

The topic still has to be talked about in March this year, when the domestic still in for the video advertisement auction of Papi sauce and the story of the next event. A hallyu has been successfully invaded via webcast. Fans with high fan loyalty and a stable circle are quietly enjoying the dividends of this epoch-making product.

March 15 8 o'clock in the evening, the super-popular child combination Block B to the Korean IMBC and China to see the star jointly launched the first live variety show "Park Idol TV." This time, there is the "interactive live entertainment first brand," said the "Come to the Stars" app creative realization of the synchronization in China with its powerful program production capabilities, the first time to achieve the stars and fans in the program of live interaction.

In the general reader's view, its focus is mainly in: IMBC as one of Korea's three major television stations of MBC's wholly-owned subsidiary, with its production, known as the entertainment industry's highest quality variety show, successfully attack the Chinese online video market; the "See the Stars" app to sync live The perfect expression of its interactive arts live interpretation, so that their own exclusive copyright has a strong Han powder support. However, in the writer's opinion, this live broadcast is just a big trend to change the online video and even subvert the existing mode.

One is the growth of PGC attributes that catalyze live streaming. In fact, such as PAPI sauce online video program of the new sharp itself, because the creator's own professional background and embodies the PGC temperament, but because of technical strength and other aspects of influence, such programs still need to take the status of video, and such a change from UGC to PGC, online video for ten years, It is only nearly 2 years, in the Iqiyi art, excellent soil under the full blessing, only began to self-made content, the way to achieve a big transformation. And in the webcast of this online video segment, instead of a step closer, to see the star launched a South Korean variety show live, direct broadcast-level entertainment live, popular star's effort to cooperate, to achieve a very high PGC quality

The second is to set a new threshold for live streaming by quickly entering the PGC era. When to look at the star launched South Korea, it is also the Korean drama "Descendants of the Sun" in China and South Korea "synchronous broadcast" of the label became the latest IP explosion, and to see the star is obviously Qigaoyizhao, after all, from the technical difficulty, synchronous in the word live variety show, far better than in the late stage with subtitles film and television drama And the country's leading co-transmission technology solution will obviously make live streaming across the industry, from simple game commentary and live self-tanning, up to a near-Olympic technology progression, to see the star by technically improving the entry threshold of the online live field

The third is the TV variety show began to achieve Internet +. Previous online video and webcast, there have been a large number of television production professional institutions involved, but often because do not understand the network language and lack of interaction and zhejichensha. This time, to see the Star and IMBC co-launched the Comprehensive arts Live program, obviously in the early stage to do a considerable amount of resources and backstage communication, and therefore, from its now launched the "Park Idol TV" and "Idol private life" two programs to observe, it is not difficult to find, compared to the past can only watch the TV art different, Its emphasis on interaction with online fans allows viewers to determine the direction of the program through interactive live channels, and fans can make decisions about what the star eats and does. Stars go down the altar close to the user to engage in interaction with the fans, one-on-one chat, even voice connection, gift autograph gifts and so on. One of the "Idol private Life" after the broadcast, the highest number of people up to 300,000, related micro-Bovey topic reading volume of nearly more than 80 million of this broadcast-level production + Internet fan economic characteristics, obviously in tribute to the domestic anchor economic model, but also the gap between the two sides more obvious.

To see the star with the Korean stream to attack, to the TV level attack, but also with a variety of boring and "prank" suction powder online live platform and a variety of main "delicious" hosts ready?

PGC, come to see the stars actively explore the arts live Road

At least predictably, in the near future, the battle for webcast, will be to raise quality, from the past, the looting of the host, the tens of millions of years to flaunt the "human-based IP" to absorb the powder mode, to absorb high-quality PGC programs, at least the studio-grade products.

This is in fact the entire video media industry in different stages of development of the inevitable choice. For the field of webcast, this kind of struggle has already appeared, in order to take a look at the star as an example, its program is not limited to broadcast on its own app, but also through the way of cooperation, will be produced by the live broadcast program, packaged into a Korean entertainment channel, in the Me Live app, Tiger Tooth and other live platform broadcast.

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This naturally benefited from the star in the peer focus on the looting of the host, through the edge of innovation, the Hallyu and the combination of the two selling points, combined in the live, through and itself has been very stressed with the fans of the mutual entertainment of the Korean IMBC company, won a current broadcast field of the most powerful "resource package."

At the same time, the mode of the broadcast content specialization must also be rooted in the domestic germination. Live streaming is just one of the past PGC's deserts, and is also one of the most powerful marginal innovation points. Live Streaming Once the PGC class is realized, the threshold can be raised in an instant, crowding out the competitors, especially in the vast majority of the media itself without the ability to live and perform the gift of the big environment.

And this threshold is now because Hallyu and to see the star's entry, and become more stringent, in addition to the variety show, to see the star also with IMBC jointly launched a TV series broadcast live content, which by Huang Zheng, Ryu June Yeol, Li Shanhe starring "Good Luck Romance" launch in Tiger tooth broadcast, The total number of viewers is more than 1 million. Face can be interactive or even live connection of Korean small meat.

This will inevitably lead to more professional producers, according to this logic chain to launch a new round of online broadcasting offensive, that is, with broadcast-grade professional production level + extremely networked interactive entertainment mode + fan economy, to carry out comprehensive packaging and extension, so whether it is their own self-made IP programs, or the introduction of foreign high-quality IP resources, In the domestic network broadcast platform, more localization and more accurate targeted, and in the simultaneous live broadcast, but also let the interaction really become synchronous, this is far from the network video on the barrage can be compared to the past seemingly interactive entertainment, is actually a video program in the online video variety show can be the same.

And once that happens, the online live platform will inevitably enter a new round of PGC content contention. At the moment, the live content of the PGC is in the tuyere, first to strong.

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Million Han powder concentrated into a live platform why?