Mini games that train product managers

3
Month
14
,
15
Two days later, I attended in Beijing
Customer requirement-Driven Product Definition and planning





Training is expensive, but it is not expensive because it is not paid by the training company. There is not much training information, but it is very inspiring. For more students who cannot spend money to participate, please wait for me to share it.

What I want to talk about this time is what I think of through training.
/
A small game to test the feelings of your product manager can also be seen as the previous one about"
Transfer to product manager



"The topic continued. Some friends said," You are getting worse and worse. Not only do you want to be a product manager, but you have begun to give an Action Plan "...... Slow down. Before you take action, be cautious. You should ask yourself if you like it.
&
Suitable for product managers.

Let's get started. This game is easy to play. It can be played anytime, anywhere, by a single user. You just need to see a product (I define it as "Something to solve the problem, can be tangible or intangible), and then start the sentence:

• The most basic sentence: what is the solution?User
  OfRequirement
  ?

During practice, you should never ask for more. Just say one thing and find the kind of user you feel the most appropriate and the most urgent requirement.

There are several major extensions:

• GeneratedOccasion
  What is it?

The application scenarios and time and location of the requirement must have a sense of story, and try to find a one that will make people smile.

• Main ProductsFunction
  What are there?

The difference between a requirement and a function is that the former is from the user's point of view and is a kind of hope and benefit. At this time, there is no product, and the latter is based on the product attribute.

• Technology
  
  What is the basis?

It mainly examines the cost of product implementation, so as to assess the cost-effectiveness and whether it is worth doing.

• How do users solve this problem without this product?Problem
  ?

It helps us to think about whether this product is "no harm". We try not to make products with many alternatives.

• CompetitionCompetitor
  What is it?

This problem does not have to be limited. I try to expand my mind. This problem is wider than the previous one and can be considered as a potential competitor.

• What does it adapt?Trend
  ?

Good products follow the trend. meeting certain fundamental needs of the future is a further foundation and an attempt to predict the future.

In addition to the extensions listed by me, you can also come up with a lot of questions:

• ProductCost structure
  What is it?

• ProductProfit Model
  What is it?

• EstimateMarket capacity
  (Number of people with requirements, frequency ......), And change trends?

• WhyPricing
  ? Through whatChannels
  Sell? DesignPromotion
  Solution?

• Now you can do itImprovement
  What functions are added? Priority? Why? What resources (personal property, time...) are required ......)? What will happen later?

......

Let me give an example to illustrate the above game. Okay, I can see a few packets of instant noodles.

Instant Noodles as products

• What has been solvedUser
  OfRequirement
  ?

The instant noodle service satisfies the demand of Otaku to quickly fill his stomach.

• GeneratedOccasion
  What is it?

Playing online games in the middle of the night, I just killed an ultimate player with my teammates.
Boss
Suddenly, I felt hungry and needed something to eat.

• Main ProductsFunction
  What are there?

Split the bag and use boiling water
3 min
To the ready to eat status.

• Technology
  
  What is the basis?

There is a surface that can be soaked in boiling water for a short time to be able to eat; there is a seasoning that makes this surface less difficult to eat.

• How do users solve this problem without this product?Problem
  ?

Boiled water and biscuits.

• CompetitionCompetitor
  What is it?

All kinds of fast food that can be used for staple food, expansion, take-out is also considered, high-energy compressed food is also considered, will cook the house girl is also considered.

• What does it adapt?Trend
  ?

Some target users are getting more and more out of the house and getting lazy. It is a luxury to cook on your own.

......

 

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