Misunderstandings, dilemmas, and ways out of Google's Localization in China

The arrogance produced by pride usually leads to paranoid factors. The proven corporate culture creden。 accumulated during development are deep-rooted. No matter what kind of concept is deeply rooted in the hearts of the people, it is not easy to change. The pursuit of perfection and continuous innovation are worthy of pride. However, the arrogance of such pride will lead to the result of self-sealing. Eric Schmidt said, "I don't want to talk about competitors. Google won't focus on its competitors. We must trust ourselves ." "My concern is whether Chinese engineers are making great products for Chinese users. This is a magic weapon for Google to win, and we have done exceptionally well. Do you understand my answer? Because I am worried that I am not clear enough. We don't focus on our competitors. We have competitors, but we don't care about them. We focus our attention on users, and note that it is a user, not an income ." This is a very great and respectable business remark. However, it is also a kind of arrogant, almost arrogant, and contempt for competitors. Of course, it is a wonderful talk show to deal with the media. I believe that Google will not be able to study its competitors in the localization of China. If Google does not, the current situation and dilemmas of Google China are self-evident. In fact, the problem is very simple. To be or not to be, if Google cannot completely defeat Baidu in the search engine service, Google China will face either a retreat or a dead end. Therefore, it is absolutely necessary to study the importance of competitors, especially Baidu, China's largest competitor. No matter how beautiful and touching words do not bring tangible results, they cannot win the user's loyalty and trust. In fact, in the work of localization in China, Google's basic creed and principles have been deeply rooted in the hearts of the people for a long time, and there is no need to repeatedly emphasize this. On the contrary, it is imperative to make Google "better understand Chinese" and Chinese users prefer to use Google search engines to make substantial progress. Google's most urgent task today is to defeat Baidu in the search engine market, otherwise Google will never have a foothold in China. Therefore, we do not want to talk about our competitors, nor do we focus on our competitors. After all, we are deceiving ourselves.

A series of unexpected consequences will often occur if you are arrogant. Google's innovation in the search field has indeed provided numerous conveniences to global network users. Many times, "building a bridge between vague user needs and future trends ". However, in the process of Google's Localization in China, many times, some very low-level errors have been made due to a stubborn insistence.

On the one hand, Google claims that it does not care about its competitors, while on the other hand, it is still following its competitors with a lack of innovation. So far, Google, well-known for its technological innovation industry, has not made any proud innovative products in China. Whether it is close to users, functional interface updates, or new product development, it basically works with all the existing translation work of other companies. What users like is what other companies do. We also do it, and we have a Google tag. Google China is neither Google nor China. The crux of Google's Localization in China is not Google, or China. A thorough Google is successful and popular. It is thoroughly Chinese and popular with Chinese users. If you forget that it is Google, it may also succeed. I have played a lot of business gimmicks without any substantial progress. Take a closer look at Google's cooperation and development since its entry into China. How many of them are not falling below the second stream?

On the one hand, we can gain a glimpse of the throne of the old market, but on the other hand, we are losing in the search market. Google has been cutting-edge, defeating Baidu in the search market, and solving all problems in the first battle. In the action, I want to compete with others everywhere, and I want to grasp them without selecting them. I just lost my own profits. Everywhere, the energy is scattered, too much attention, but there is no major goal, of course, there will be no results. Winning everywhere is eye-catching, but not winning, but adds a lot of jokes, causing a lot of trouble. If Google does not know how to review and summarize, study Baidu seriously, learn from its competitors, adapt to Chinese culture and audience, and change itself to adapt to local conditions, it is impossible to make good use of the method of "treating people with their path" to win the throne of Chinese search market. On the surface, I don't care about the market share. In fact, I am eager to take advantage of market pressure. Advocating the "Do not do evil" principle, but the "Google Input Method" events constantly lose credibility and lose the hearts of people.