Mobile Game Developer Plarium talks about the two secrets of game R & D, developer plarium

Mobile Game Developer Plarium talks about the two secrets of game R & D, developer plarium

[Papio Learning Network article, reprinted please indicate the source]

According to goujier.com/all developers want to maintain high player engagement and provide players with the experience they want in the highly competitive market, so that the game life can be long enough, give players enough time to spend in the game.

However, it is never easy to make a good game. Your game needs to have many factors at the same time: intuitive, challenging, interesting, and suitable for the majority of people, simple, and in-depth, but also to attract Players' Attention and make players interesting. Recently, Plarium, a social and mobile game developer, introduced the 'secret recipe 'for developing games. See the content compiled by GameLook:

The first element: an endless task list

The psychological approach to keeping people most engaged is to provide enough tasks. In a game, you usually see a large number of icons to tell you what to do next. Therefore, as a game developer, You Need To Know How players can handle these tasks. Just as you are cooking, your ingredients will gradually increase and may not smell very good, but you still want to finish this dish. The same is true for players. They will also consider the goals in the game, such as the puzzles they want to solve and the structures they want to build. These things will prompt them to return to the game in their spare time.

Second element: rare items

People also pay great attention to scarcity. They regard rare items as valuable, even if they provide similar effects to other items in the game. Oceans, rivers, and lakes cover 73% of the surface area. Therefore, water is one of the most common elements on the earth and is available almost everywhere, but you can still see that many of us still buy bottled water. Goodfood, an Australian website, conducted a survey last year. The results show that tap water tastes better than bottled water, but the price of bottled water is more than 1000 times higher than tap water.

Stormfall: Age of War

Therefore, when designing game rewards, you must consider how to attract your players. Remember the concept that packaging and definition are meaningful. For example, Plarium has added the 'British empire unit 'element to its developed strategy game. These elements are rare in the game and players can only get them during the activity, these activities are held twice a month. After the initial participants collected these units and used them in the battle, we immediately saw a significant increase in the overall engagement of gamers.

Final game Product

Now, we integrate these two elements into a long-term task in the game and provide players with rare items to help them complete the task. An effective method is to provide a special in-game currency to link the two elements, and the currency must be obtained within a limited time period and cannot be used after the validity period. Therefore, you need to complete online operations for this purpose.

Then you will find that your players have excellent in-game items that they like very much and that these items are rare and will soon disappear. They will face a lot of challenges with different difficulty, and often face competition in the ranking of friends. Such competition may attract your players to consume, but another way to increase player engagement is to make rare items. Game R & D is important to bring fun. When your players become your satisfied customers, you will find that this model not only benefits you, but also prolongs the service life of the game.

Our analysis team often obtains gamer behavior data to better understand and solve problems they encounter in the game. Based on these analyses, in 2013, we released more than 2700 game updates for our games. Currently, we still provide players with 15 different game events and monthly promotions, and we will often add interactive elements.