You may not know much about the site's Landing page optimization, because through the site's Landing page optimization can effectively solve the page out rate problem, and for the page bounce rate has always been the network marketing workers often mentioned a topic, but we lack of serious thinking, for the implementation of the power, the more lack of awareness. Below I focus on the site's Landing page optimization.
First, the page load time for the site.
The load time of the page, this is the website optimization of the most basic conditions, then the user to find products (services) or information are more urgent, users will not waste their time to wait for the loading of the page, the face of the Internet huge database, therefore, you can choose more excellent pages.
Second, the location of important information about the site's pages.
For this problem, and the above reason is roughly the same, the user can not in the shortest possible time to see the information they want, most of the choice to leave immediately, if the page does very beautiful, users will also scroll the following mouse, but beautiful and practical compared to the user is more willing to choose practical.
Third, for the important part of the site to provide eye-catching marking.
Regardless of the purpose of the landing page, there is a bold tag or button on the page to promote user behavior, the conversion rate of the site is still improved.
Four, the professional degree that makes the website picture.
For a site has been optimized for a good landing page, do not because of an unprofessional mapping and lead to the loss of users.
Five, suitable for the website browsing page.
For example, the page content of our site is built for the user to do, all want to get the user's approval, even if it is a little bit more, but your page are some very professional language, so that some beginners to be discouraged, you know, some professionals looking for information or products, not all of them personally to find, He is likely to call his own helper, and you should let the assistant read your message and be more confident.
The homepage of the navigation links should not be too much.
We need to know that the key to the landing page success is to allow users to focus on the page, you should be as much as possible to reduce the interference of these links to users.
Seven, to conduct a short submission of the site way.
For some websites that sell online, in this way, when our users have chosen their own products to start submitting their own information, need to fill out too much content, fill in the simple content will allow users less time to consider, and click the "Submit" button more time.
Generally speaking, in fact, about landing page optimization, we can think of "single page more in line with search engine?", in fact, we can be used in the site to make a certain comparison, through the conclusion can be, single page more in line with the relevant rules of search engines. Therefore, we will often see our website for the theme page of the rectification or optimization, these are some successful experience and skills.
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