More complex search engine cheating and anti-cheating in the sinister arena

The so-called search engine cheating, with Baidu, "Search Engine Optimization Guide 2.0" In the words, is "any use and amplification of search engine strategy defects, the use of malicious means to obtain the quality of the Web page is not consistent with the rankings, resulting in the quality of search results and user search experience drop behavior will be the search engine "Because actually the perfect system is not there."

　　

If there were no search engines, would you not do that?

The highest standard for all search engines to judge cheating is: "If you don't have a search engine, do you [still] do it?" or is it just for search engines?

But not all of the "specific search engine" and do the special technical behavior immediately by the search engine sanctions, search engines not only to pass a period of time to determine whether you are regular behavior-consciously for the search engine to do so, and it needs more time to judge the general dangers of this particular technical behavior- Whether it has flooded to the search engine has caused a great threat to the point, according to Baidu's "Search Engine Optimization Guide 2.0" That is: "(cheating) the most basic definition of the rule is that this behavior is rampant, whether it will affect the search system, and ultimately hurt (most) the user's search experience.

This means that if only a handful of small-scale operations are controlled within a limited number of limited sites, will not cause the search engine's high attention, the cheater can in the longer period of time "the stuffy sound makes the wealth", therefore those search engine cheat forerunner to claim oneself through cheats to make the big money often is true -This is not only because any technology system is tolerant of certain data deviations, but also because such behavior is far from Choufso, "Do not kill enough to civilians angry".

　　

Search engine cheating has always been a hot topic on the Web

But "paper can never be wrapped in fire"--fire comes from the endless desire of cheaters to pursue money fame, no secret will ever be secret, especially in highly commercialized today, so that the technology that can bring great commercial benefits is spreading faster, and so unconventional technology means a large area of universal application, Make search engine rankings technology defects are constantly magnified, search engine rankings fairness, rationality immediately disappear, "is can endure, which is not tolerated", at this time the search engine has to such unconventional technical means to attack.

Search engine for cheaters so late to the blow with a sentence in Kunming, that is, "stealing cattle did not catch, caught pull the pile." This is generally good, because the "cattle-stealing" even if they are punished, they have obtained the things they want, but most of the parrot "pull the pile" is not even "tied cattle pile" have not seen is punished.

But from the search engine angle, many "pull the pile" the following effect to search engine's overall destructive harm far more than individual "steals the cow" small-scale behavior, had to give heavy hand-although often "steals the Ox" the forerunner from the same "steals sex" the behavior to profit is bigger.

Such a large area penalty although from a search engine point of view, there is a certain degree of rationality, can often be involved in more extensive suspected cheating website operators "were killed" "unfair" crying, complaints-not to mention that there is a real "manslaughter" exists, which on the search engine brand image of the negative damage is very large; Those stationmaster ceaseless complain also make search engine efficiency greatly reduce.

The most typical example is the "Baidu Earthquake" began in mid-June after a variety of "scold Baidu", "malicious click Baidu to promote the site" behavior, there are more than 80% of the mass of ineffective complaints.

Therefore, in the August 10 "Baidu Webmaster Activity Day", Baidu Lee will have "the Internet is very complex, people more complex" the answer to the answer to the feeling, this is really intriguing.

This feeling shows that in search engine commercialization of increasing value, cheating cost is very low, many cheaters on search engine loopholes may bring great interests, search engine for all cheaters hold that deep distrust. The original kind of "all sites are heart business, will not cheat" the "goodwill first" preset position has long been abandoned, search engines have to update the algorithm again and again, upgrade the anti-cheating strategy-every site as a potential cheater can not be trusted to treat.

In fact, search engine new station test period (whether Baidu delay included, or Google "sandbox effect") is "every new online site is regarded as an untrusted potential cheaters to treat" example-search engine that all the new site operators are questionable motives, Must pass the search engine new station examination period to test the website operator: does not include you, does not give you should rank, does not put you to release the sandbox, see you this time how to insist, because Fox's tail always exposes.

But because seoer to search engine new station test period law is already familiar with, even if has cheats the search engine plot the real cheater in the search engine new station examination period also certainly will conceal own desire, therefore after the search engine operator upgrades the anti-cheating strategy, You have to think about how you can hide your cheating intentions and strategies for a long time.

Zac recently disclosed the new Google patent is this "search engine disguise the true intentions of the" synthesizer: delayed response (although Google has long detected your site this keyword optimization, should give you a better ranking, but deliberately delayed, blind, After a while your site really did not target the search engine behavior adjustment measures, will give you the site should be a new ranking of keywords, negative response (originally the new ranking should be greatly improved, but unexpectedly had been Google deliberately dropped the keyword rankings temptation), the response is not even expected response is "should give you a better ranking" Before, deliberately irregular oscillation, so that more seoer completely broke the speculation search engine true intention of the heart, so that more seoer SEO strategy into a "Guess fan-style seo."

The aim of Google's algorithm is to get Seoer's eyes from the search engine to their users. Predictably, once such patents are used by Google, many domestic search engines will follow suit, adopting similar algorithms to prevent seoer from prying into the true intentions of their algorithms.

But the biggest danger is that search engine algorithm is a person, how to do will be someone can spy on the secret of SEO algorithm, which means that such a secret is not a secret, those who want a piece of the huge "pull the pile" group let all the most advanced search engine algorithm loopholes appear so vulnerable.

In short, Baidu Lee a very casual, "the Internet is very complex, people more complex" shows the search engine for a variety of SEO attempts deep distrust. Conversely, Seoer also to search engine extremely distrust, stationmaster, seoer of the kind "you cannot guarantee to obey the rule of search engine completely, can get a website that receives the search engine after 10 years" question is the best proof.

In the process of escalating the "mutual distrust" mood, the struggle against cheating and cheating will continue, but it is clear that "99% of cheaters are still using outdated cheating," which has not changed, "the cattle have not caught, caught the pull of the pile." will also be a period of time in the search engine and seoer the main theme of confrontation.

In this case, the vast majority of seoer must think, if not become "stealing cattle", then I will be a lifetime "pull the pile" cylinder? or is it another way out? This is all want to profit from the search engine cheating, but can not become "cattle-stealing" webmaster, seoer must first seriously consider the question ( This article by Gouyn12 original starting, All rights reserved, Wenzing, reprint, please indicate the article starting from the link form http://www.gouyn12.com/seogw/331.html).