MSN Search shares fell by 5% in two years, making it hard to achieve Google's goal

Source: Internet
Author: User
Analyst Andy Beal wrote in March 23 that Microsoft's MSN search market fell by nearly 5% in the past two years, making it hard for Microsoft to catch up with Google within three to five years.
Business Weekly recently pointed out that Microsoft has never found the right direction since it entered the search market.
Data shows that in February 2005, MSN searches accounted for nearly 14% of total online searches, and Google accounts for 46%. Two years later, Microsoft's Windows Live Search accounted for only 9.6%, and Google rose to nearly 56%. This means that Microsoft's search usage has lost nearly 0.3 billion times per month.
Microsoft's Live strategy is equally unsuccessful. Microsoft wanted to use MSN as its core to add all Internet products to the Live tag. However, after the launch of the Live program in November 2005, Microsoft still uses the MSN prefix on some websites, such as its own homepage and shopping site. This is confusing.
Microsoft's search technology also has problems, and the search results are often unsatisfactory. Analysts believe that Microsoft's search level is not high except for image search. Microsoft's search site names are different: MSN, Windows Live, Live Search, or Windows Search.
Steve Berkowitz, senior vice president of Microsoft search, who took office in last May, declined to respond to the negative situation of Microsoft search. This made analysts hard to understand.

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