Multi-party controversy! What characteristics does the market value VR?

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VR is the abbreviation of virtual reality, which is translated into "fictitious reality" in Chinese. In recent years, the concept of VR has been heating up, Samsung, Google, Microsoft, Sony, HTC and other internet giants have been killed into the VR market, and even spawned a lot of business myths. Facebook bought virtual reality hardware maker Oculus for $2 billion; after the storm audio and video market, virtual reality equipment Storm Magic mirror output a lot, for 30 days or so, the market value of more than Youku Tudou, E3 on the VR equipment manufacturers to make great fanfare ...

Even Iqiyi art, music vision and so also ready to enter, a VR craze is sweeping the world. And as a different role, the perception of VR is very different. Next, take a look at what they think of VR in terms of VCs, practitioners, and users.

VC: VR market is far from touching the ceiling

For VCs, they tend not to look at the current market conditions of new things, but to comprehensively assess their potential for development and the possibility of universal access in the future. From this point of view, VR is undoubtedly a good seedling. In its scope of application, not only in the daily cognition of video, games and other industries, in education, medical, shopping, entertainment and other fields, there are opportunities to shine, and even began to infiltrate in some areas.

And in the future development space, VR will show the trend of flourishing. Both Oculus Rift such high-end flagship products, as well as the Storm mirror low-priced lower-end products, in the middle there are a variety of medium-priced related hardware equipment, can be like a smart phone for different consumer groups and destination marketing. The VR market will not touch the ceiling in the next few years or even ten years. For VCs, the time to kill is fairly good.

Kai Bin Capital investment director Liping that although the current VR industry in the early stages of development, the lack of industrial chain needs a long-term improvement process. But the VR outlook is bullish for all investors and will even become a new way of socializing. VCs need to be aware that while the future of VR is promising, the current investment can also bring excess returns, but must be cautious. It is understood that there has been a VC is the so-called VR hardware entrepreneurial team "bluff."

More importantly, the key to VR equipment is the core technology. If the core technology is not cross-border, VCs should act with caution. Really want to work in this field, may wish to start from the peripheral products of VR equipment, gradually grow, lest one compensate the end.

Practitioner: No real skill, only "odd jobs"

The potential for VR is so great that it naturally attracts a large number of practitioners. Incomplete statistics, domestic VR hardware entrepreneurs have nearly hundred. The number is so much that it makes people tongue. But unfortunately, it is almost impossible to see high-end VR equipment, the basic is 99 yuan or even 199 of the lowest-end entry-level products, and is paired with mobile phones and exist. This led to the domestic practitioners into a vicious circle, only by virtue of low prices to open up the market, unable to the more advanced market into.

Fundamentally, this is because the domestic and foreign VR market environment is different. Foreign practitioners tend to be technology-first and then develop VR devices based on core technologies. and domestic practitioners because of the lack of funds, only from the user needs, to meet the needs of small groups, in order to first let themselves survive.

To the detriment of domestic practitioners, the Giants have been killed in the VR market, making their situation more difficult. Originally did not want for other enterprises "odd jobs", but limited by the core technology is not strong, restricting the further development of the team. For them, the future of the VR market is beautiful, but the reality is brutal. Once you can not impress the VC, you can only survive. Cannot endure to see the dawn of that day, can only silently leave the field.

User: Not interested in research and development, only concerned about the final effect

Users of VR product requirements are very simple, they do not want to see a variety of chaotic technology, parameters, only concerned about the final virtual reality effect can achieve expectations. For the moment, there is no VR device to ensure that the user does not appear dizzy and unreal, the road to go is still very long.

Unfortunately, the immaturity of VR devices makes it difficult for users to creators to buy. But the less users buy, the more the VR practitioners lack the funds to innovate technology, the relevant content vendors will not bother to update the supporting VR content. So, I was caught in a cycle of death. Users can not be forced, VR practitioners can only solve the problem by themselves ...

Written at the end:

The potential of VR market is obvious, but now there are many shortcomings. VCs, practitioners, users are caught in a sweet and tangled love. When it is possible to "fix it", it depends on the power of time. (New discoveries of science and Technology, Constantine/Wen)

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Multi-party controversy! What characteristics does the market value VR?