My opinion on the dispute between Tencent and 360

This is a matter of recent internet industry and even the whole Chinese IT industry. In particular, with the introduction of the 360 "buckle bodyguard" and today Tencent released the "two election" statement, has been escalated by the war of words to the naked life and death fight.

The incident on the surface was provoked by 360 at the end of September, issued a "privacy protector" software, the essence is to monitor the QQ user files scanned behavior. In the words of QQ suspected peek private speculation, a few years ago, is not a new topic. Here and not to discuss whether QQ Peep private, the key is why 360 choose this time, suddenly this matter and the issue? In the early 2010, Tencent launched the "QQ Computer Butler", from the function and even the interface has a strong "360 Security guardian" Shadow, continue its been criticized by the "plagiarism" style, directly challenges 360 of the core business. This is the real fuse of the incident. Of course, there may be more profound motives, such as 360 of the surface is in the maintenance of its antivirus assistant software boss status, the actual has more ambitions, covet and Tencent's Lake boss status, the pretext of the speculation to expand their business scope and the number of users ...

For 360 of the privacy protector, Tencent immediately made a series of statements, and on October 12 to the hundreds of millions of QQ user Bomb window to announce. This is the beginning of the window war.

Tencent's larger counterattack appeared on October 28, combining Baidu, Jinshan, roaming, and cattle, releasing a joint statement against unfair competition and strengthening self-discipline in the 360. Please note that in this case, for the first time, it embodies the two styles of Tencent in this war: first, to the industry boss, trying to use its status and large users to crush the other side; second, slow, the most powerful response to the 360 privacy protector, has occurred one months after the release of the privacy protector.

By contrast, 360 of the counterattack and its rapid and sharp, in the next day to imitate Tencent, to the user window response. The text of the declaration is well worth chewing over and over again. First of all to play sad feeling card, claiming to be "retaliation"; the last sentence form such as children quarrel with each other to uncover the vast number of users of the eyes, is not 360 copy do not know this content and wording should not appear in such a formal statement? Unless, 360 is intended to attract eyeballs and create topics.

A bigger move came up. 360 launched on the same day "buckle buckle bodyguard", claiming to protect the interests of QQ users. This software gives me the first feeling is premeditated, not Ming has been blockbuster: whether the interface or function, never before as a "privacy protector" of the humble sense. Some of its features are very tempting (at least solve my long-standing problems), such as the ban QQ window, stop QQ News Mini Home, filter QQ panel ads. These measures are by no means Tencent can tolerate, cut off the QQ to the user to broadcast the right of speech, to a large extent reduce qq.com as a news portal traffic, filtering its advertising is directly infringing its core interests.

360 is a big game. Does it not know that this will direct the war to a life-and-death firefight? Is it not worried about Tencent's prosecution? Here's what I think of the 360 security guards. The software has always been the "lone man" route, advertised for the security of users regardless of the challenges of any "forces", launched over the past few years, even Baidu, Jinshan such big guys are brave to provoke. Whenever 360 of a soft blacklisted, the public opinion naturally fly, and the lone hero image of 360 will win a lot of "sympathy" eyes, and then expand the visibility and installed capacity. In our country, compassion for the weak is part of the traditional culture.

Buckle buckle Bodyguard fully demonstrated the focus of 360: I am not afraid of you Tencent prosecution, I do not expect to win in court; but I want to continue my consistent high profile style, continue to dare to challenge the industry's style of giants, so that the vast number of netizens firmly remember my image. What I'm fighting for is public opinion and human heart.

The unbearable Tencent on November 3 to sacrifice a kill recruit, claiming that QQ software will be incompatible 360, forcing users to delete the latter. In my eyes, this is a big flop. Imagine: Sympathy 360 of the majority of users will naturally in a period of time to discard qq--360 within one hours of rapid response prompts users to use WEBQQ; for two software no special preference or more inclined QQ users may uninstall 360, but they will think This uninstall behavior is almost in the case of being hijacked, who is willing to use an IM software are forced to do something that is not intended? As a result, 360 earned enough sympathy, and Tencent's domineering image has been deeply rooted.

Here's to say 360 of the reaction. Zhou Hongyi a "solution" for the public on Weibo within half an hour of Tencent's statement, and 360 of the official forum issued a statement saying it would provide a solution. This fully demonstrates that Tencent's flag has been expected in 360, and has a full preparation for the plan.

In short, this so-called dispute, is 3,601 hand planning and step by step, the development of the situation is entirely in the expectation of 360 or even expected; Tencent's series of counterattack is slow and everywhere improper, appear to be nothing new and outrageous, reflecting the huge, since debut has been downwind of the company is not very good at doing crisis PR.

I have no intention of judging the two from right or wrong. But Tencent hijacked the user's behavior to maintain full vigilance: Today he hijacked everyone uninstall 360, tomorrow will not force everyone to uninstall Firefox or Thunder, stop using Sina Weibo and Taobao ...

Finally, the incident formed two of the law within the framework of the fight, the general public onlookers and the actual support of a party's behavior to "vote". I wish this to a certain extent, the public buried in the hearts of some kind of appeal to promote a "enlightenment" effect ...

Author: Henry Ma