My thoughts on resuming rankings after downgrading corporate websites

As the SEOer personnel of a website, almost every webmaster will experience downgrading the website they have optimized, in my opinion, this is a test for a qualified SEOer personnel. When you encounter such a problem, you do not have to worry about it. You must calm down and carefully review how you optimize your website, is there any method to optimize the illegal Niang algorithm? If you can diagnose your website, you 'd better make a comprehensive diagnosis on your website, if no diagnosis is available, you can advise the company to consult a professional company for diagnosis. <for example, if the A5 webmaster network is a well-known webmaster network in China, the company has a professional website diagnosis team and can ask for help>, find out the cause of downgrading, and then develop corresponding optimization strategies to adjust the website. In particular, in this process, the webmaster should maintain a calm and perseverance spirit, if the weight and ranking of a website are restored after diagnosis, it is extremely happy. It is also an inevitable process for the webmaster to gradually mature and change from Cainiao to laruence, at the same time, we have also obtained a certain degree of certification for our optimization technology. Next, let's talk about the author's thoughts on how a website selling coffee machines has been downgraded to a higher rank, hope to give some inspiration to some novice webmasters or webmasters who are still in the status of downgrading.

I optimized a company website for selling coffee machines. This website was a site where I made a comprehensive revision to the company in May, <domain name is still the original domain name> as a comprehensive revision site, if the processing is not in place, the probability of downgrading is very high, and the author revised this site, in the course of the revision, some of the items were not handled in place. By the time it was launched in September, the ranking seemed attractive, however, in a few days, even the names of Baidu search companies cannot be searched, and site: the home page is no longer in the first place. The records collected by the webmaster tool are slowly falling down, the weight of 1 is also 0. This was obviously punished by du Niang. At that time, I was not very panic. I immediately reported the incident to the company and explained the various causes of the punishment, next, I made a comprehensive diagnosis on the website, and found that the domain name was previously infected with thousands of yellow links and lottery network, and also found that the space does not support 404 pages, websites with the same IP address are also downgraded. During the revision process, du Niang's website revision tool guide was not fully followed. This is a key reason for downgrading. Other optimizations made by the author, such as the construction of website content, I have no doubt about the construction of external links, the research and layout of keywords, and the structure of the entire website.

The next day, I wrote a diagnosis plan, analyzed the reasons for the website being punished, and the adjustment plan to be made, and explained it to the company's leaders in detail. Next, the first problem that I want to solve is to delete the links of the yellow websites and the BGM websites that were previously linked and submit them to the Niang webmaster platform, at the same time, I also explained to the space that does not support the 404 page problem. The Space provider must handle the corresponding space and support the 404 page. The next step is to stick to the content of the original relevance site on a daily basis, and write a soft article on the external link to contribute to the A5 webmaster network to build a high-quality external link. This process can be painful, this persisted for more than two months, and the stie homepage of the website appeared first. It was not long before it fell. As a result, the author really lost confidence. For this problem, I also often communicate with some experienced Webmasters. They all say that domain names can be changed directly, or it is difficult to restore them. Now du Niang can say that it is not enough for some corporate websites, I have also suggested this kind of advice to the company, but the company does not promise to do so. I have no choice but to die and take care of it. Under such circumstances, I have to explain to my company that it is difficult to recover from domain name change next year. This is beyond the control of no one. I insist on updating the original content every day, building high-quality external links, and submitting a complaint to the mother-in-law webmaster platform. After two months, I still haven't recovered, the company is also in a hurry, but it is useless to be in such a hurry. Only the author knows that the company leaders do not understand the effect. At this time, the author is not sure about the effect, when the company does not agree to change the domain name. At this time, I will focus on the optimization of another website, which is also about the sale of coffee sites, through a period of optimization of that site before many non-ranking keywords have ranked, the word "coffee maker" has never been ranked at the top 13th, sometimes on the homepage.

Speaking of this strategy, I want to save my job. The downgrading website is still updated every day. In March, I once again complained to the mother-in-law webmaster platform. The author wrote "This site is a revised website, the domain name has been hacked before, and I have taken some measures to make changes. Now I have been following the Optimization Guide of Baidu webmaster, and it is almost half a year now, we should give this site a recovery ranking. "in 20th day of this month, the website ranking has been restored. The word" coffee maker "is on the third page, and the word" coffee maker in Shenzhen "is on the homepage today. Most of the words are concentrated on the third and fourth pages. I am very happy to see this ranking and have saved the company the maximum loss.

Coffee machine ranking third page

 

Shenzhen coffee rankings homepage

In short, I hope to give some inspiration to my friends. Here I wish my friends from all over the country can think and the traffic will soar.