My website rankings suddenly disappeared? Old webmaster teaches you how to deal with it

Many people asked me on QQ, why did my website go back to Liberation one night ago? For a while, the online questions about the sudden disappearance of website rankings after the holidays have come one after another. Baidu gives us the feeling that during the holidays

 

Many people asked me on QQ, why did my website go back to Liberation one night ago? For a while, the online questions about the sudden disappearance of website rankings after the holidays have come one after another. Baidu gave us the feeling that during the holidays it was the time for Baidu ranking algorithm to adjust and implement. In fact, this is not the case. There has been a rumor in the seo industry that there will be an update every week from Thursday to Friday, and a major update every month. Next I will talk about the question of the sudden disappearance of keyword ranking. Why does the keyword ranking suddenly disappear? I think we can consider the following points:

1. First, let's look at the changes in website keywords.

After the holiday, the keyword ranking suddenly disappeared from the website held by a large webmaster. I checked that other keywords of these websites are still ranked. only one word suddenly disappears, which can eliminate the possibility of downgrading the website. If other keyword rankings are also abnormal, you can determine that your site is already within the range of Baidu K. We will introduce how to restore the weight of a website that has been K.

2. check whether your website has been changed or hacked.

A website with distinctive themes is favored by search engines. The website subject should be determined at the beginning of website construction. in the future website operation process, the website subject should be highlighted as much as possible, instead of changing the content and nature of the website in the middle. A website with a sudden change in theme can be identified and investigated by the search engine. At this time, it is also necessary to limit the weight of your website. therefore, do not modify the website subject easily, but also prevent the website subject from being maliciously tampered.

3. check the overall structure and layout of your website.

Website optimization is a step-by-step process, and the adjustment of the website structure is the same. Experience shows that a large adjustment to the website structure or sector in a short period of time is very likely to be downgraded by Baidu and other search engines. Therefore, you should be especially careful when adjusting the website structure. Generally, you do not need to make major changes to the website structure. you only need to make adjustments in the nuances, make the code and page structure clearer. The time should be put on the construction of content, and the site's high-quality site depends on high-quality content.

4. check external links and related data

Link construction personnel should keep the three elements of the link in mind: relevance, extensiveness, and authority.

The relevance of external links means that the website sections of the published external links should be similar to those of the target website, so that search engine spider can see the appropriate content in the appropriate forum, the search engine can also pass the weight of this external link to the target website.

The so-called extensiveness of external chains refers to the wide and large area where the external links are released.

Some people may say that this is in conflict with the relevance mentioned above. In fact, the extensiveness of the external chain is reflected in the external chain of the blog, the external chain of the forum, and the external chain of the Q &, external chain of classified information, external chain of favorites, external chain of social media, etc.

The so-called authority means that if your website appears on an authoritative website in the same industry, you must make efforts to make your website an authoritative website in the industry. This will also fall on the construction of content. An authoritative website must come from the authority of content.

The keywords of the website suddenly disappear and are checked and modified according to the above aspects. I believe this will be of great help to the ranking restoration. if the ranking has not been restored, you do not have to worry about it, check whether the sites in the same industry are normal. if the situation is similar, you can make the site with peace of mind. this is Baidu's problem. let's wait for Baidu to surprise us. As long as the website is not suspected of cheating, I believe that the next Baidu update will give you a satisfactory ranking.