Negative Search Engine Optimization policies

Search engine manipulation is no longer a secret. Most SEO staff are trying to optimize their websites for their customers using positive Seo methods, follow the ethical Seo or "white hats" approach to develop their own Seo strategies. However, in some people's dictionaries, there has never been a "moral SEO" saying that as long as you use any technology or means to manipulate the search engine, you are a search engine fraud (spam). The word "spam" often appears in search engine optimization-related articles. What kind of spam is accepted by Google?

We can get some answers from Google's website administrator guide, also known as the Quality Guide-a specific guide that covers the most common forms of cheating or manipulation. If you think this is not enough, you can also get a more detailed answer from an authoritative Seo expert.

In real life, destruction and damage are usually much simpler and faster than healing and recovery. Compared with peaceful negotiation, war can allow people to gain supreme rights faster. This is not surprising: In the peaceful negotiation process, both parties need time to seek reasons for the compromise between the other Party. In many cases, this is not the true purpose and willingness of the parties. This principle also applies to search engine marketing (SEM ).

A negative Seo practitioner once said: "Seo is good or bad depends on your starting point. This is the reality of search. If someone wins, someone will lose !" Some people even said: "The ranking of search engines is not only a war against web pages around the world, but also a variety of people behind it ." Many companies engaged in network marketing rely on Google to obtain traffic. No matter in any way, or even adopt negative Seo policies, they also need to rank their most competitive keywords. However, this is nothing compared with those who use "malicious means" to damage their competitors. Now let's take a look at the following two strategies: Google insulation (Google insulation) and Google bowling (Google retention ).

Google insulation (Google insulation) is a tool that hides negative comments from individuals or companies on websites, while Google bowling (Google retention) A malicious website sends a link that the search engine considers as "malicious" to another site, making Google think that the site is a fraudulent website, thus reducing its ranking. This type of Seo technology is achieved through unqualified links-and can send a large number of links at a time. With specialized software, many such links can be automatically generated in a short period of time; most of them come from evil neighbors, so they all have the same anchor text. After all, Google is just a machine, and there is no way for it to know who is behind this link to cheat. Websites recognized by Google as "guilty" may fall in the ranking of search engine results (serp), or even be directly abandoned by Google. Some websites cannot be restored after being banned by Google, while some site owners watch their website rankings drop until they appear in the supplementary results of Google sepr, but still do not know the reason.

If your website is attacked by Google's old age, what you can do is to find out the initiator and find out who hates you so much! Google bowling is not just a black hat SEO technology, it can bring a great negative impact to your competitor's website. Therefore, some Google administrators encourage and ask netizens to report websites that have purchased links. Of course, some people also say that Google's old age is completely Seo.

In addition, there are many Seo strategies to be discussed. However, I suddenly thought that if we were really discussing the infeasible Seo paradox, it would be a waste of time and effort. I once saw a very interesting statement in a blog of a line of professionals. He also quoted a Google senior software engineer, "It is not impossible to implant unqualified links into competitor websites to lower their search rankings, but it is extremely difficult!"

If an SEO strategy is difficult to implement, we will be more likely to believe that it is a Seo paradox. In fact, even if a situation rarely happens, we still need to know that it actually exists. I believe that, in the future, Google will be very common. These are all very simple theories, but I have not yet had enough data to prove that I am willing to share my analysis with you to transmit information to the minimum extent, let everyone know the concept of Google's aging.

There are more simple ways to defeat your competitors. Even if you copy their articles, it may hurt the author of their website. It does not seem very difficult to understand the specific meaning of this "injury. For example, if someone copies the content of your website, This will negatively affect your website. Especially when the copied website is more authoritative than your own website, you have no practical ability to maintain your rankings and copyrights. However, if you decide to tell the search engine of these malicious websites, the search engine will remove the website from the index for ten days.

Many blogs have found that their articles have been copied to some not-famous websites and are also marked as original articles. They are often disappointed and leave a message in their comments: If someone not only copies my article but also infringes my copyright, what do you say I should do? You may get a reply like this: You don't need to go to court to sue this website for infringing your copyright, as long as you complain to Google about this malicious site, it can disappear from Google seprs for at least ten days.

Exercise caution that a fraudulent copyright complaint will also cause you to be in unnecessary trouble, not just as easy as being punished by search engines. Therefore, you should not complain everywhere. Although Google's punishment is extended for only ten days, the tr value (trust rank Trust Index) of the website to be complained will decrease, the website's credibility will also be seriously questioned. Remember: you have to pay for the reward!