NET about the new deal landing, easy to travel 8 network guide but became a map of the drillers

Overseas transfer machine and chartered tour, will be overseas Network Guide service into which, not only give the network about the car is not the same connotation, but also formed and other domestic network guide of the "barrier", forming a vertical limit + vast blue sea new experience.

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Wen/Zhang Shule

November 1, 2016, "Network booking taxi service management interim measures" formally landed, in addition to the net car finally has a legal status, the city seems a bit small block, some network car driver to do back to the "black" old bank, shared car into a special bus, such as the discussion outside. A group of cars to do the platform did not have time to participate in the discussion, has started in the network about the other routes, began a new round of the life of the stampede.

What is the experience of a car + guide?

"Do not open up new roads, how to live!" "Most of the entrepreneurs who are closely related to the car are thinking and exploring, and a new combination of points is also wonderful, the Net Car + network Guide = cross-boundary travel charter.

At the beginning of October, Ctrip, TripAdvisor and other OTA platforms began on-line private guide platform, consumers can be like the net about the car network guide. Some tour guides also based on this benefit, but also try to add their own unique elements on the online tour guide platform, such as the ability to bring their own vehicles, the provision of customized menu-style catering services.

This is a kind of online tour guide Spontaneous differentiation competition mode, but the flaw is also obvious-the threshold is too low. Nowadays, the tour guide does not have much, only the grade has the difference, finally this cross-border form, falls to implement, or is the competition service.

What if the brain is a little bigger? Skip this easily covered gap, into a deep enough, not easy to get involved, and can effectively expand the market of the seam?

The choice of "easy way 8" for the Overseas Chinese limousine Service platform, which was just awarded the 150 million B-round financing in August, is more tricky. On the surface, the overseas chauffeur service, although outside the domestic competition, but inevitably encounter Uber and other giants. And the word "Chinese", and back to the vertical field, specializing in Chinese business, forming a protective "barrier" between foreign giants.

But more crucial is that its main business overseas transfer machine and chartered tour, will be overseas Network Guide service into which, not only give the network about the car is not the same connotation, but also formed and other domestic network guide of the "barrier", forming a vertical limit + vast blue sea new experience. After all, 120 million people outbound travel, is a very promising market, but also not bad money.

No wonder, in the double barriers and the differentiation behind its attraction, the world's largest online travel company--expedia, Ctrip, Ali, TripAdvisor, where to go, MA Honeycomb and other 120 quality platform will be and its strategic cooperation, according to its official propaganda, contracted travel agency has broken thousands.

What are the vertical routines for the new pose of the net car?

Differentiated gameplay can create a very strong cross-border disruption. This is evident in the easy path 8. According to its founder, Deng Yuanfa, since its inception in 2015, easy access to 8 of the destination transfer machine, chartered service has covered more than 150 countries, more than 1500 cities, Chinese private guide registration of more than 200,000, a total of 2 million people to provide outbound car services.

With the top travel agency's blessing, in addition to the source constantly outside, easy way 8 itself also from the simple "launch no matter" of the car intermediary, into a Foreign Division guide quality Control Platform: Travel Agency + Special car platform + user reviews system, security model of the strict evaluation mechanism of a sound rating system has the most intuitive embodiment. As for the whole tour without shopping point, no tipping tangle, model choice, itinerary customization and the full Chinese accompany and other details, it is easy to 8 in the overseas car and travel more fine points.

After all, professionalism and security are the most critical environments to ultimately consider the sustainability of this model.

However, only a preference for noble-style money experience of the overseas chauffeur-drive and chartered tour, the pattern is very small, it is easy to get caught in the current domestic network of cars, the price is difficult to reproduce the "low" dilemma, it is difficult to develop 120 million of tourists from outside the civilian class market. In November, Yi-8 and Ctrip's innovation workshop joined forces to re-iterate the play of the overseas car, launched a carpool travel business, and realized the deep embedding of the parity market and the mutual aid travel with the "shared economy".

This is actually once again through the sharing of the model, the original expensive overseas travel projects, into parity. Especially for the bulk of guests, service without discount on the premise, there is a company, and the price is more provincial, may not be more diversified choice. Even if you dig deeper into some big data, once the number of visitors, in combination with the personalized needs of tourists, in carpool partners to effectively match, may make such a trip more comfortable. It's not as boring or annoying as a group of tourists in the past.

In addition to moving to foreign markets, what new posture can there be? Some car platform, but also began to find the road from other business scenarios, such as the use of the shuttle bus free to enjoy the CIP Channel Express check-in service, such as the net about cars + Express, net car + driving test, net about car +4s shop test drive and other forms ...

Finding the connection between the car and other industries, and forming a new map of the network, is not only a topic for entrepreneurs to think about. In fact, to occupy a large share of the market, is losing the benefits of the halo and price advantage of the network of car big guys, it is not it?

A consensus is being formed-the internet car, the main theme is to help travel, but there must be more personalized travel options to plump it, there is more temptation to attract users, as well as many "old drivers."

Zhang Shule TMT Industry observers, game industry commentary: zsl13973399819 book has "Pathfinder-the Internet Age industry Transformation Revolution", a drill to the ground seam in search of entrepreneurial vitality books. All major online stores and bookstores have sales.

This article from "Wudang faction Zhang San Crazy" blog, please be sure to keep this source http://zhangshuyue.blog.51cto.com/2133969/1870614

NET about the new deal landing, easy to travel 8 network guide but became a map of the drillers