Network promotion experience

    Since September April, I began to take over website promotion and have frequent access to network and website operations. Although I am not a professional, however, to some extent, I have basically understood how a website can be pushed to the entire network. The following is a summary of some points, not to show them to others, but to record your own experiences as a backup record.        1. First, we should clearly locate the website's targeting objects, clarify the target objects of your website, and use better styles. Study the keywords with the highest matching degree with your website, reasonably evenly distribute keywords on the webpage.        Second, consider your object-oriented Internet surfing habits. That is to say, if most people on your website do what they do online, it is easier for them to see your website in what area. In addition, what kind of websites do they prefer to watch, so that they can aim at your promotion direction before promotion;        Third, you need to collect online resources and learn about all the information dissemination and network communication media on the network, including portal websites, search engines, forums, message boards, blogs, QQ and other timely communication tools, MSN, etc. In this rich and messy world, organizing the main network line is necessary for network sales;        4. After completing the above work, You can launch your sales promotion campaign for all Internet users involved. The following is a simple example to describe the promotion method. Our website is a tattoo website. The online users of the tattoo website are fashionable and avant-garde and can accept the Internet users in the tattoo industry. In addition, there are also people who need tattoos, such as those who want to learn tattoos and buy tattoos. After learning about what our website targets, we are more clear about the direction and method of our promotion. First, use search engines for promotion. This promotion method is the most direct and effective method, because the position of search engines in this network is very important, most internet users want to browse Web pages on the Internet. The first consideration is the search engine. Therefore, search engine promotion is very effective. However, search engine promotion is generally not free, and charges are collected based on the number of clicks. You can choose this method for websites of different sizes. Second, post on relevant forums. The so-called forums are the most active forums with people who like tattoos, such as various tattoo forums. This is the most intuitive consideration. Generally, since the popularity of such forums is not very high, although the promotion on such forums is effective directly, the effect is not very great. Therefore, we need to consider the promotion of relevant forums, such as websites with traffic comparison such as Sohu and Sina, and seize the psychology of netizens in the entertainment forum, leisure Forum, texture forum, and beauty forum, it is very important to promote your website. Later, using the popular timely communication tools for promotion is also a very effective method. Group is a very good place for promotion. After the QQ community tool launched the group, it is another very good carrier for the promoters. Through the group, people with common interests can gather in a discussion, learn about each other's experiences, and so on. For the promotion staff, they can let the people in the group see what you want to say, quick results.        In terms of network promotion, the most important thing is that the promoters should experience the psychology of netizens as a netizen. I think this is similar to that in consumer psychology. At the same time, promoters do not have to be proficient in network technology. Instead, they should be people who understand the dynamics of the network, use the network, and have a strong marketing quality.        The above is my experience and experience. I am not a professional, but I have come into contact with something on the internet and wrote it down. I will record my experiences over the past year, this is also a summary. You can take a look at this as a preparation.