Network marketing: Baidu marketing skills (I) Baidu knows the daily promotion manual

Network marketing: Baidu marketing skills (I) Baidu knows the daily promotion manual as an e-commerce network promoter from any angle of E-commerce network promotion, neither of us can give up the promotion platform Baidu, which Baidu knows is a free open platform. How can this prevent us from profoundly studying Baidu's knowledge and how to use Baidu's knowledge to make a contribution to our online marketing and solve our worries. In our daily online marketing operations, we added a chapter titled Baidu marketing techniques for online marketing in the e-commerce operation manual, details are recorded in the middle. Baidu knows the promotion method, Baidu encyclopedia promotion method, Baidu Library promotion method, Baidu experience promotion method, and so on. Today, we will share with you the promotion methods that Baidu Knows in Baidu's marketing skills. I hope you can learn from them and learn more quickly, and help your network marketing, it makes little effort for website operation. 1. Why do I need Baidu to know how to promote it? 2. How to Promote Baidu? 3. Baidu Knows promotion related skills 4. Baidu Knows precautions for promotion 5. Baidu Knows how to promote open platform cooperation 1.Why do I need to do Baidu know the promotion? Baidu attaches great importance to its own products: Baidu knows the weight of Seo, not only in its own products Baidu has a high weight, but also in Google, I think this is probably something Baidu deserves to learn. During network promotion, you may feel that Baidu takes care of its own products, especially Baidu knows and posts. You can search for a keyword to see the two figures, there are also Baidu encyclopedia, Baidu space, and so on. Many seoer can only beat it. Therefore, Baidu knows that promotion is imperative. Resources and Energy should be used in the most critical parts. Generally, most companies will not bid for long tails, however, there are still a lot of people searching for these words. According to research data from CNNIC, the longer the search term is, the more accurate the traffic will be, why not optimize long-tail words on your website? There are two reasons: First, Baidu knows that it is from the perspective of a third party. It is an indisputable fact that users are willing to trust a third party or not; 2. You can guarantee the ranking of a search engine on Baidu or Google, but you cannot guarantee that the long tail word is listed on the first screen on both Baidu and Google, but Baidu knows that! Targeting these two points is also enough to attract everyone to know About Baidu's promotion. The detailed steps are as follows: 2.How to Do Baidu know promotion? First, prepare several types of accounts: I will divide them into three categories: Question accounts, post accounts, and best answer accounts. As the name suggests, the question account is the account that raises the question, and the Post account is the account responsible for boosting popularity, or enriching the answer. The best answer is to give the best answer. (Method: Register Baidu to know the account and use a dedicated file classification record every day when surfing the Internet. It is best not to use it on the day of registration and keep it in the online notepad, if you want to do What Baidu knows, we recommend that you register at least 50 IDCs) Second, carefully prepare your own keyword list and pay attention to long-tail words: carefully prepare keywords, classify your keywords, and use Baidu search to find out which keywords are popular and which are unpopular, which are the main keywords, which are long tail keywords, to study the classification and Design of keywords, master the core concept of keyword design. (Method: Create a text file to sort and classify keywords, and make a promotion record) Third, ask and answer keywords: highlight keywords when asking questions, just like writing the title attribute! The problem also needs to be written more naturally and logically, so that it will not be deleted. Fourth, use the account to answer the question. Note that it is best to change the IP address to answer the question here, which can be used to bring the form. Some people say it is very troublesome, so you can arrange a special question in one day, I will answer this question the next day. It is best not to answer more than three questions at the same time. Fifth, give the best answer and leave the URL. We all know that Baidu promotion has an important purpose of doing external links, but it is a little more difficult. Here, the website you want to leave can be your own website address or other websites, such as those of Baidu's own products. You can leave the address of the Baidu space that you create as an external link, it is best to change the IP address in this step. Sixth, set the best answer. After setting the best answer, use another account to add this question to Baidu souzang. In this way, you can leave the address of Baidu souzang to answer similar questions in the future, it can also increase the heat of your original problem, haha. 3.Do Baidu know promotion skills? I. Preparations before doing this, we should fully understand the products and services of our enterprise, and then proceed from the customer's perspective. For the purpose of being searched, make our promotion Q &. ① Use Google adwords for keyword query, and then use Baidu index for search index query to see if there is any search index. The search index indicates that this keyword can be used and has the probability of being searchable. ② List all questions that you think are related to your product and answer the answer. ③ Register more than 10 Baidu accounts and select one or two primary accounts for cultivation. ④ In order to avoid repeated IP addresses and shield the problem, search for related Baidu promotion QQ groups and join them for mutual assistance. ⑤ If you want to switch the IP address on your own, you can use a proxy software, for example, Yawei proxy, which is free of charge. The use effect is good. Ii. Question method ① The question contains the main keywords. This includes the question title and question supplement. Try to find keywords with high website rankings, or frequently-occurring keywords, and then write the questions. The Relevance between titles and keywords is conducive to ranking, and the exact match effect will be compared. keywords can be repeated for 2-3 times, preferably less than 3 times. ② From the customer's perspective, ask questions in the customer's tone. ③ The result of a 15-character question is the best. If the number of words exceeds a certain number, the question will be reviewed. ④ The higher the reward score, the more replies and attention you will receive. Generally, the maximum score is 200. Iii. Answer Method ① the answer to the question should be written by yourself as much as possible. Do not copy others' answers. I think no one else knows your own products better. ② The answer should be organized. It is best to write 1, 2, 3, and 4 to make the customer clear at a glance. The customer experience is good. Even if there is a little advertisement in the middle, I want to be reported less likely. ③ The answer should be as detailed as possible. If you cannot give a sentence or two, it has been proved by practice that a detailed and well-organized answer can better rank the answer than a hasty answer. ④ Baidu knows the indexing standard and will be indexed by Baidu after the question is raised, but there is almost no ranking. After searching, you need to search for the entire title to find it. Therefore, it makes sense to seize the first floor at this time. After the first answer, Baidu started pushing. You can start to have better ranking results. ⑤ Baidu knows to provide a reference material that allows us to build external links. It is best to add the link to the reference material, so there should be as few links as possible in the text. Each account must have at least two URL links to answer questions each day. 4. External link skills ① do not add an http url. In the process of answering, try to make sure that the answer is detailed and organized, and then add your link at the end of the answer, you can use non-hyperlink URLs without HTTP, such as http://www.baidu.com, instead of Baidu.com directly. ② There are two ways to leave a hyperlink in the reference answer. One is to leave your hyperlink directly when answering the question, and the other is to ask again, there are several links left in the question answer. Note that the number of questions should not be more than three times; otherwise, the score will be deducted. ③ When you answer a question on the website, make the answer clear and detailed, and insert your picture into the answer, of course, this image can be made as per your requirements. That is, leave a phone number to facilitate contact. ④ Keep the QQ number and insert your QQ number or other IM methods into the answer, which is easier to pass in Baidu's detection mechanism. ⑤ Baidu space uses Baidu space for conversion, and completes relevant conversion content in Baidu space, such as displaying your website or leaving your website in other ways. But remember not to use it too many times, because Baidu has rules for this. If you leave too much, you will be cheated. 6 Baidu souzang when talking about Baidu souzang, there may be a few more comments here. There are many functions to search. If a friend has used it, he will be able to show you the full text. Article . Therefore, when we see good articles or webpages, We can click to directly add them to our search directory. In either case, if it is a Firefox browser, you can directly install the souzang plug-in to implement the function. If it is another browser, you need to install the Baidu souzang toolbar. You can add all the websites related to your promotion content to a search folder, and then link them to your search address, it can be said that it is to give your customers a comprehensive introduction to your products in multiple layers, such as our real estate industry. 7. Baidu encyclopedia switched all the references and links in Baidu's knowledge to Baidu encyclopedia. First, it has a high passing rate and can also be used to give you a comprehensive introduction ., There is a consulting phone number. 5. When upgrading accounts for Baidu, we often mention the importance of advanced accounts for promotion. How can we upgrade accounts in addition to publishing questions, asking questions, and adopting them, if you have other skills, I will introduce it as follows: ① to upgrade a level-1 account to level-2, you only need 80 credits. At this time, you should have 50 fortune values. Then, you can use this fortune value to redeem the fortune store for a double credit card. In this way, you get double points for each operation, whether it is to publish questions, ask questions, or be accepted. As shown in: ② if you vote for an issue, you can get one point for each vote and a maximum of 18 points for each day. ③ Find a high-score Question and Answer it. You can score 200 points at most once, preferably in your best field. Your adoption probability is good, and the probability of getting this score is also high. 4.What do Baidu know about promotion? ① To answer the question in the question to be solved, it is easier to leave a link. ② The same link can be retained up to 2 times a day. If you leave too much care, Baidu automatically adds the link to the blacklist detection system, which may face the risk of sealing the link. ③ Try to have a link for an advanced account. After practice, it has been proved that the success rate of link retention for accounts of Level 5 and above is 80% or higher. It is recommended that accounts of level 3 or lower should be used to ask questions as much as possible. ④ Do not always use an account to answer and leave a link, especially the same link. It is best to convert it in other ways. ⑤ Do not adopt your questions too quickly. The cycle can be about 3 days. However, it must be adopted. If it is not adopted, not only the points of the questioner must be deducted, but the problem may also be closed. 6. Do not use the same account to raise the same question multiple times. That is why 10 or more accounts are required. Switching, the effect is better! The possibility of a problem being closed is also low. 7. Record the promotion results and analyze them. You can do this several times for high page views. For example, statistics and analysis tables (the two records marked in green in the figure increase rapidly ). I mentioned the issue of mutual assistance partners above, so that these partners will give you a high praise for your key promotional questions and answers every day, of course, questions and answers that are well received, well organized, and answered must be ranked first and recommended on the search results homepage. 5.Baidu Knows how to promote open platform cooperation ① Baidu knows the Open Platform Baidu knowledge Open Platform is an Open Knowledge Sharing Platform Based on Baidu Web search and Baidu knowledge. It aims to build a knowledge demander (I .e., ask users and browse users) and a knowledge provider (I .e., answer Users). This part is more appropriate for network media cooperation, such as the "yibang power". For enterprises, the degree of cooperation may be relatively small. After all, enterprise websites do not have much information. Baidu knows that the open platform provides two cooperation modes (Figure 1 shows the cooperation mode): Data cooperation mode; channel cooperation mode. You can cooperate based on your needs. For more information about cooperation, see: ② Baidu Knows experts If my company is not a media company and does not have that large website information, how can I use Baidu's free Platform for Cooperative expansion. The solution I provide you with is that you can apply for Baidu knowledge experts. Baidu provides Baidu knowledge experts with promotions (2 ): 1. Baidu knows the homepage for recommendations. Your information will be described in detail, which is a good opportunity to build a brand. 2. Each time you answer a question, your logo will be displayed below the question. The logo contains links, not only an external link, but also brings you a lot of traffic. 3. If you know the expert's introduction, you will detail the expert's work unit, with a logo, and link to the Work Unit website. When you apply for an expert from Baidu, you need to remind me: 1. It is best to apply for an expert from an organizational unit, that is, apply for an expert from an organizational unit, because there are differences between individual experts and institutional experts, all links of personal experts are linked to Baidu internal links. The organization links are links to the organization's website. 2. In addition to applying for institutional experts, a knowledge-based institution can also apply for several more personal experts. After all, in addition to institutional brands, leaders are also one of your main points. 3. After the application is made, you can answer more questions, expose more, and guide traffic and accurate customers.