Network is growing faster and faster. How to take the first step of network marketing

With the rapid development of the network, more and more enterprises begin to pay attention to network marketing. However, due to the lack of professional talents and unclear understanding of network marketing, many enterprises have invested money in network marketing, however, they did not achieve the desired results. Later, they complained that network promotion was not good. What were the mistakes of these enterprises? In fact, they did not take the first step of network marketing-marketing positioning.

There are nearly 0.1 billion million Internet users in China, and they are growing rapidly. If the first step in online marketing cannot be well positioned, a huge amount of money will be wasted and the desired effect will not be achieved.

In my long-term online marketing work, there are many such enterprises that do not have any positioning for their own marketing, but they only require the higher the access volume of their websites, the better, I once had a computer sales company that asked me not to help with the search engine promotion of movie keywords. He's where I promote it. When people watch movies, they have nothing to do with my computer, it should be okay. It seems like a funny question. This promotion may scare the cat from hitting the mouse. It has a really good effect, but what is the chance? Another time, a friend told me that my website was just ready and needed to help me get some access traffic and let the calculator run quickly. I said, What are you eager to do with access traffic? He said, with access traffic, please hurry up. ** I said, with access traffic, can you? How many websites that were once angry and not profitable ended in closing the door? This friend can only smile.

In people's general understanding, network marketing is to attract popularity and traffic to their websites. However, they have always neglected a fundamental problem. What their websites need is traffic, or profit?

The positioning of online marketing is mainly about the positioning of search engine promotion and email marketing, as well as the media positioning for online advertising.

With the advent of the network marketing era, the search force economy has become another economic hotspot following the Attention Economy and eye-catching economy. It can be said that the most important method of network marketing is search engine marketing, next, let's talk about the marketing positioning of search engine promotion. Search engine promotion is actually the target customer promotion based on keyword search. It is currently the most effective and targeted network marketing method, and its marketing positioning in search engine promotion, the most important thing is to find the most easy-to-use keywords for target customers so that customers can find you and make your promotion the most effective. Once there was an enterprise that made lamps, ask us to help with search engine promotion. The keywords set are as follows: The best lamp manufacturers, the best lamp manufacturers, and the best lamp supplier, if such keywords are used for search engine promotion, the results can be imagined. In terms of keyword selection, pay attention to the following aspects:

Avoid blindly pursuing popular keywords;

Avoid selecting keywords with too many attributions. The more attributions, the less likely they will be used;

Conduct market research and find the keywords most easily used by customers. In this regard, we suggest that the search engine provide relevant data. However, this is the secret of the search engine, and the hope is not big, we still need to work hard on our own. There are some usage rankings in the results of more-degree searches, but they are not accurate and can be used as a reference;

After selecting the keyword, the next step is to locate the media search engine. The product is more traditional, the technical content is not very high, and enterprises with a general cultural level of target customers are recommended to use portal website promotion and login, internet users with low cultural levels generally search for websites with portals. If there is sufficient funds, they can use Baidu's bidding ranking. The effect is good, but the investment is relatively large. Companies with relatively high product technical content and a relatively high knowledge level of the customer group adopt Baidu's spot price ranking and Google's keyword advertisement. The target customers are overseas customers, it is best to use googlede ads and Yahoo Rankings to achieve relatively good results.

Due to the proliferation of spam and the successive introduction of related national policies, the effectiveness of email marketing has been greatly reduced. Here we will briefly introduce the positioning problems in its marketing. The positioning of email marketing is mainly the positioning of target customers, which only results in the flooding of today's spam. To a large extent, it is the result that the publisher did not do a good job of positioning and sent blindly, many enterprises and individuals use purchased mail addresses for email marketing. They only need to send a large number of emails without any pertinence. In addition, they use poor software for sending, there is no email return function. Therefore, all emails sent by the customer are deleted as spam. In terms of email marketing, we should start from the following aspects:

() Create a valid email list: only when a valid email list is available can you send your marketing content to the customer. The method for creating an email list is collected by software and analyzed and sorted, set up a subscription topic on the website to allow customers to enter the topic.

() Selecting excellent marketing software: Using excellent marketing software not only improves the mail sending success rate, but also improves the quality of the mail list, for example, if you use an email marketing software with the bounce function, you can promptly let users who are not your target customers unsettle the email in time to avoid their marketing emails from becoming spam;

() Don't send emails indiscriminately: in marketing practices, many customers blindly greedy and send emails when they are marketing emails, regardless of the industry or users, the result is much time-consuming, with little effect, which is also a major cause of spam flooding;

() EDIT excellent mail content: No matter what marketing method is used, excellent content will always be an important factor for the customer to accept the information you deliver, many enterprises send messy emails or even some sending errors, which are directly a piece of messy HTML code. What kind of mood do users feel when they receive such emails? Of course, you have clicked the delete button. In addition, carefully designing the mail title is also an important factor for successful email marketing;

The positioning of online advertising is mainly to select a media website and select different advertising media based on different product types, such as popular products. If there is sufficient funds, you can select various portals for advertising, advertising for local products, such as talent websites, can be advertising on local influential websites, for professional products, for example, water meters and electric meters, it is better to choose your own professional website in this industry. Otherwise, there will be a large investment of funds with no benefits.

In short, to achieve good results in online marketing, marketing positioning is a key step. Of course, positioning is well done, and there will be a lot of work to be done in the future. I will not discuss it here.