Network Marketing Common sense: Ranking optimization is not equal to site optimization

In some network marketing companies to sales as the ultimate focus of the marketing staff misled, the domestic common enterprise marketing demand side of the "site optimization" misunderstanding, often think that keyword ranking promotion is the site optimization. In fact, site optimization can achieve the core keywords and long tail keyword ranking promotion role, in other words, site optimization contains ranking optimization. However, in the widely used keyword ranking optimization, keyword ranking purchase services, even if not on the site optimization. In order to better understand "ranking optimization" and "website optimization", Zhanghangyan will outline the difference between the definition and the implementation of the two aspects of the approach.

Ranking optimization is for the Enterprise customer product/service promotion needs, for one/More search engine specific keywords ranking promotion services, ranking promotion generally promoted to the natural ranking of the top 10 and the annual billing.

This involves several elements: 1, for one or more search engines. Domestic General keyword ranking mainly for Google and Baidu two major search engines, ranking optimization for the search independent billing, 2, specific keywords. Enterprises according to their own promotional needs, put forward a list of keywords, network marketing companies according to the ranking of keywords heat and competitive conditions, provide quotes; 3. Position of ranking. Optimization of the general rankings are guaranteed to ascend to the top 10 of the natural ranking, basically do not guarantee the first 3 or even one; 4, billing methods. The General keyword to achieve the expected target within one year after the enterprise does not need to pay additional costs, more than one year is the annual billing.

From the realization of law-abiding, network marketing companies to use blog groups, forum posts/signatures, site groups and other ways to create a large number of keyword backlinks, to achieve a specific keyword ranking promotion purposes. The industry is commonly known as "ranking Cheating"

Website optimization is based on enterprise strategy development SWOT analysis, combined with search engine optimization technology, industry user needs analysis and user experience, from the Enterprise Development Strategy, website product line planning to technology development, the overall evaluation of the site and improve the way to optimize. In general, site optimization is used for integrated portals, industry portals, and Web sites. Site optimization for enterprise-level sites, the significance is not.

Distinguish from the characteristics of ranking optimization: 1, the positioning of the basis is different. Ranking optimization positioning in the eyes of enterprises to meet the needs of the site optimization positioning in the enterprise resource analysis focus on strategic planning. 2, the application of different people. Ranking optimization generally see the Enterprise-class customer selection, and the portal platform disdain to use. 3, keyword coverage is different. Ranking optimization for specific keywords, site optimization for the enterprise strategy is related to the core keywords and long tail keywords, the image said, as long as the content with you can get a better ranking. 4, the applicable search engine is different. Ranking optimization needs to buy keyword at the same time to identify the search engine, and site optimization based on the general rules of search engines so that all search engines are effective. 5, the billing method is different. Ranking optimization in general by the annual billing, website optimization by project Billing, a Web site project from planning to the development of the concept of optimization into the platform products, no longer the additional billing.

Through simple introduction, we can find that ranking optimization and site optimization are influenced by their own characteristics, there are obvious differences. The correct understanding of the difference between the two will be more conducive to the enterprise network marketing cooperation to negotiate, to prevent being inexplicably fooled.

News Links: How to use search engine rankings to make money

A few years ago, the internet marketing for small and medium-sized enterprises, is still a blank. At that time the enterprise did not know what is network marketing, feel that it can not give enterprises what the actual role. Most of the network marketing exists in large enterprises. With the rapid development of the Internet, Network marketing in each industry accounted for the proportion of corporate performance more and more big. Small and medium enterprises are slowly awakening. By now. Network Marketing has become a key project in some enterprises. More and more enterprises need to build their own corporate image of the site, more and more enterprises need SEO to help them optimize the main product rankings, bringing business.

Analyze This pattern first:

More than 90% of China's corporate websites are still in the dead of the sick site, they are waiting for you to optimize them, improve their ranking in search engines, give them vitality, let them use the network very real help enterprises to make money. Such a huge market, as long as you seriously, customers are endless.

Again, a basic process of SEO business:

First of all, there are customers to find you consulting, understand the basic needs after the analysis of customer sites such as this keyword, (simple analysis of the way: for example, the customer is an education and training, want to "network marketing consultant" keyword optimization. Can Baidu first www.baidu.com/s? Wd=%cd%f8%c2%e7%d3%aa%cf%fa%b9%cb%ce%ca understand its keyword heat and competitive strength then to the nature of the service and keyword competition to provide customer service price, negotiated successful after the signing of the contract.

Then the advance payment is received. This business is even starting. It's a matter of course to start serving customers. When you reach the desired effect after the balance, the final is the ranking of keywords maintenance.

Finally talk about doing SEO business need to pay attention to several points:

First, do not easily promise: Because Google changes more and more quickly, so the ranking is relatively large float, so the best not to give customers a blind commitment;

Second, to stand in the integrated network marketing perspective for the customer's website, only the Google rankings as the most wanted to promote one of the Web site;

Third, analysis of quotations: analysis of the marketing base of the website, reasonable judge oneself through the SEO strategy can make the customer website achieves the marketing effect. To stand in the customer's perspective to consider, to make every effort to let customers through the network to bring benefits, not single for ranking;

Four, customers can not ask for more, demand fine. Engage in services and selling products are different, selling products is a large quantity, but the service can not be asked for, because your energy is limited. So do customers, not much demand, should be pursued to every customer to do fine, let him become your long-term customers, so that the price can be collected very high