Network planning: Through the observation of Baidu Web Learning Network strategy

I am concerned about the list of Baidu, today suddenly found that the list also has a certain intrinsic logic, this is usually we will not notice things. The logic behind this list is discussed in this article. To see why more people are interested in these topics. Let's go to today's list.

　　

The first topic iOS7 about Apple's operating system. See the back of the search index of 853370, the operating system is our mobile phone commonly used tools, and more people with the iphone. So it's understandable that we can attract a lot of searchers. There are really real audience numbers. The attention of the crowd is more certain.

Conclusion: A topic of concern is related to the number of people on this topic. The more people are concerned, the more likely they are to form a topic, and the most important thing is to relate to the real life of these audiences.

The second topic, Bo Xilai, is known to all the people in China. But why the search index is less than IOS7, although we all know, but less attention, and their actual life has been linked to less people. I use the Apple phone, I am more concerned about its operating system. I will search for a way to understand this operating system. Although I know the Bo Xilai case, but I do not have a big connection ah, just look at the lively and.

The third topic rabbit, this topic and I do not have much practical connection, but as a southerner, such as Cantonese, I will pay special attention to this matter, because the arrival of the rabbit and my real life has been linked. His audience is the southern coastal people.

Then we analyze each topic, we will come to a conclusion, each topic behind a group of specific audiences. For example, Apple users, such as lawyers, such as the coast of Guangdong, such as Tang fans, as well as the buyers of erotic dolls. And the more they can relate to their real life, the more they are concerned about, or even more likely to be, marketed.

So a hot topic, there must be a group of specific audiences, the same group of specific audiences, will inevitably produce a topic, how hot, it depends on the base of these audiences, as well as their actual life related procedures.

We are more concerned with the effective combination of topic and audience

Through the above analysis, we know that every hot topic with the back of the audience, have a relationship. They are interconnected. This kind of connection is through the hot topic to show out. However, when we look at these topics, we find that they are all a bright spot, for example, iOS7 is the Apple OS. Mr Bo is a surrogate for political struggle. The rabbit is the surrogate for typhoon damage. And these are all of us more familiar. It's easy for people to remember. So, when we start a business, is it the same logic behind it? Our products are represented by the audience.

Conclusion:

These hot topics are the objects of concern to the audience. We find our own audience when we start a business. There is also a need to find the common concern of the audience. So these hot topics are a number of specific audiences, the focus of things. There is a need for research here. These hot topics for us to study, our own user groups pay attention to what, give the answer.

One thing happens, a group of specific audiences will be connected. This group of specific audiences will also pay attention to one thing. What we need to do now is to have something happen and then unite the audiences. This will form a hot topic, it will also form a product, a service. Reprint Please specify: http://mark.zhiyiwang.com