New NFC solution: How can discount promotion apps get rid of the dilemma?

Ios6 was released at the WWDC Conference held in June. Now, the focus of discussions on iPhone 5 is on hardware. Because ios6 addsPassbookFunction, it canUsed to store discount coupons and membership cardsSo some people have speculated whether the new iPhone will be built into NFC Technology (near-field communication, can allow mobile phones and bank cards to complete payment. The iPhone is likely to become an electronic wallet.

If NFC technology is popularized, the most direct impact will beO2o IndustryBut we want to talk about its relationship with the "discount": NowThe biggest confusion of discount category applications in China is that a closed loop cannot be established, that is, after people download the electronic discount category, they cannot verify it with the seller. One discount can be used multiple times.. In this way, the promotion Promotion application is just a download Platform for the Promotion, and cannot be involved in commercial behavior itself, and there is no intersection with the industrial chain.

Some people once thought that using the QR code to connect to the Discount offer seems feasible, but this is not the case. The QR code can indeed be used to cancel the offer, and The promotion is achieved for sellers, however, this is ultimately one-way, and the discount promotion application itself is not involved. That is to say,When a closed loop is established, the interaction between discount promotion applications, merchants, and consumers must be formed..

At this point, NFC technology can be implemented. In fact, NFC is not the only method. In China, the preferential offer application"PuddingAnd try to useAcoustic Wave to verify electronic certificatesHowever, merchants need to have a terminal. Although a closed loop is successfully established, high hardware costs are required.

therefore, I believe that the best solution is still NFC. Although the Apple insider website discloses that iPhone 5 will not be equipped with NFC technology, who knows it before it is released. In addition, the European Commission has approved the cooperation of three mobile operators: Spanish telecom, Vodafone, And everything everywhere to launch a "Mobile Wallet" solution in the UK, which runs on the latest Samsung Galaxy S3, users only need to download an application named quick tap, and they can pay by phone in the 0.1 million stores they work with quick tap. This is a huge boost to NFC technology. Samsung has made great efforts. What are apple waiting. (Text/Zheng jiangbo)