Next Emperor: Facebook?

Editor's note: Thanks to musixboy for recommending this article. The original Article is from the guest writer of TechCrunch, Bindu Reddy, former Googler. There has been a long history of competition between Google and Facebook. Last year, some people predicted that Facebook would surpass Google to become the world's largest traffic website, in addition, Facebook was amazing in March-in the second week of March, traffic exceeded Google in a single week. This is a signal that Facebook is bound to replace Google as the new generation of Internet overlord, or is it just a brief outbreak of Facebook's character? The former Googler Bindu Reddy will give you an in-depth explanation of this issue based on her understanding of Google.

First of all, to answer this question, we must compare the core competitiveness of the two companies. Google has earned $25 billion in revenue over the past decade by adding ads to its search business, which has created today's Google empire. However, Bindu believes that Google's advertisements are limited: When Google exports advertisements to users, users are already searching for products. In other words, the demand has already been generated, google just leads it to the vendor.

If Google search is the entry to knowledge, Facebook is the manager of user personal information. It knows the age, gender, location, time and place of a user, and interests. By analyzing this data, Facebook ads can discover potential customer needs. Example:

It is an advertisement from Sony, a sponsor. It is made into a small tool for public opinion voting: What applications do you want Sony's new dash to have? This is a very clever idea. It doesn't simply say, "Give a gift and send it to the brain", but deepen the user's impression on the product through interaction. The most important thing is that the delivery of such advertisements is not subject to relevance-unlike Google, users have to search for a product to display the relevant advertisements. Facebook can present the above ads to you as you join the "geek" group. This model makes it easier to discover potential users. Bindu believes that Facebook will gain more shares in the ad market than Google with its mining ads.

Bindu believes that Facebook will eventually surpass Google. In addition to the above, she also lists the following two factors:

• Google is an excellent technology company, but its products are average. Technical personnel are the most valued at Google, while product managers and other non-technical personnel are more similar to accessories. They only provide services for technical personnel. So that although its technology is very powerful, its products are mediocre.
• Facebook is more dynamic than Google. Facebook often makes major improvements to its core products. If it doesn't work, it will lead to users. Google's strategy for its core business is stable.

Via TechCrunch