Nielsen: A survey of social networking, location, and mobile offline user behavior

Nielsen: A survey of social networking, location, and mobile offline user behavior

From Chinese Internet Data Research Information CenterAuthor: melinsir

Whether it's socail, local, or mobile, what remains the same forever is the user. Nielsen's data shows user behavior in these fields separately, hoping to inspire advertisers to influence users.

Socail social networking:

46% of American users are influenced by traditional advertisements in social media.

51% of American users see advertisement brands that their friends like or follow in social media.

48% of users see advertisements in the form of information updates on social media

18% of online users share various links

45% commented on the content posted by others

Comments are more likely to be 20-29 years old.

37% more likely to be students

21% owns a house, and the income may be more than 100 K + 3

62% of users use both TV and Internet



Local Location

The number of Facebook apps used in location groups reaches 58%, and the number of Facebook apps used in location groups reaches 39%.

45% of local discount users are more likely to recommend group buying websites



Mobile

38% of Americans have smartphones

On average, 35 applications are installed.

On average, 2/3 of smartphone users spend time on apps.

When watching TV on a smartphone or tablet, 38% will look for relevant advertising information

27% will look for product coupons for ads they see on smartphones or tablets

Almost every mobile Internet user accesses the portal, 77% accesses the mail service website, and 44% accesses the social network.

Users aged 13-17 are more likely to upgrade their free APO applications to paid versions.

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