Nielsen: A survey of social networking, location, and mobile offline user behavior
From Chinese Internet Data Research Information CenterAuthor: melinsir
Whether it's socail, local, or mobile, what remains the same forever is the user. Nielsen's data shows user behavior in these fields separately, hoping to inspire advertisers to influence users.
Socail social networking:
46% of American users are influenced by traditional advertisements in social media.
51% of American users see advertisement brands that their friends like or follow in social media.
48% of users see advertisements in the form of information updates on social media
18% of online users share various links
45% commented on the content posted by others
Comments are more likely to be 20-29 years old.
37% more likely to be students
21% owns a house, and the income may be more than 100 K + 3
62% of users use both TV and Internet
Local Location
The number of Facebook apps used in location groups reaches 58%, and the number of Facebook apps used in location groups reaches 39%.
45% of local discount users are more likely to recommend group buying websites
Mobile
38% of Americans have smartphones
On average, 35 applications are installed.
On average, 2/3 of smartphone users spend time on apps.
When watching TV on a smartphone or tablet, 38% will look for relevant advertising information
27% will look for product coupons for ads they see on smartphones or tablets
Almost every mobile Internet user accesses the portal, 77% accesses the mail service website, and 44% accesses the social network.
Users aged 13-17 are more likely to upgrade their free APO applications to paid versions.
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