Nine. 200 entrepreneurship lessons million won--"God carved" This is a flicker?

Absrtact: This year, is the mobile Internet hot Year,"internet thinking" accompanied by the upsurge of the red, one of the "Internet thinking" is the representative of the eagle, it brings the truth or in the flicker?

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Remember the first time I heard of the Buddha, is because of his carved ye beef brisket, at that time accompanied by the media overwhelming propaganda, I also notice once, but he was not impressed.

Until I left the app studio, I was constantly thinking, why did the two app products I did fail? Did I miss something? Then. I vaguely feel that the mobile internet era of product-making methods, and traditional products and not the same.

Read a lot about the "internet Thinking" books and articles, until I saw the carving of the "master": "The Internet Thinking" is "small without phase"? , only to find a reasonable description of "Internet thinking" .

In this article, first of all, the internet changed the way information is spread, first ruthlessly discriminated against the past advertising, inefficient, expensive way of transmission.

In the article, the Sanitary napkin brand "Sophie" example. Look so many times "tonight no more worries. With the wing of the side leakage "narration and screen? Sophie!

Do you think that the statue of the 10,000 times after the sanitary napkin ads, you can take the initiative to the big aunt?!

Suppose every man can clearly know the sanitary napkin daily, night, wing, ultra-thin, anti-leakage, large amount of days and so on inexplicable words. You know what "expensive" is.

So even if the "cost per thousand" of TV commercials sounds pretty low, it's actually. Due to the lack of precision, spread to the target customer group on the head of the advertising costs. is still very expensive.

Word-of-mouth communication has low efficiency, less information and other shortcomings.

In the Internet age, relying on the spread of social networks, a micro-blog, constitutes the human history has never appeared in the "accurate, inexpensive, efficient" dissemination. A disruption brought about by "communication" in human history. The changes that have been enough to rewrite all of the "Consumer behavior Science" have started.

Then there is the core, the definition of Internet thinking:

First, rely on the Internet to do the dissemination, to find the target group, but also let the target group of customers know you, to participate in and interaction;

Second, the user as the core of product development, according to find the target customer group to do the precise "narrow-crowd products";

Third, micro-improvement, high-speed iteration, the internet means to collect feedback. Quickly improve products and re-spread. With the function, service, and product line integrity and expansion, and gradually expand the target population;

Eagle's brisket, essential oil and so I have not experienced, not good comment, but the master of this article. I have recommended a number of friends who are ready to start a business to read, I think this is the mobile Internet to do product master. Although, this is also a clever soft wen-^

Zeng Jiansen Brief Introduction: Experienced the establishment of mobile internet start-up enterprises. Development and bankruptcy, experienced 2 million of the venture capital a little consumption of light. qq& personal number:384164942.

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Nine. 200 entrepreneurship lessons million won--"God carved" This is a flicker?