Nine considerations for Website planning

There is a lot of knowledge on the Internet that teaches you how to "Step by Step" to create web pages. However, this knowledge is purely technical in a narrow sense and tells you how to make your site "Stand Up, it belongs to the lowest level. Similar to the technical plans we discussed earlier, there are very few websites involved, not to mention planning your own websites and online business projects from the perspective of online strategy.

Two days ago, I saw a small statistics saying that the Internet-class job with the highest salary in the United States is an Internet strategist, not a technical career. Judging from common sense, this data is quite credible. Today's Internet and computer books are basically technical translation materials, because the market is huge, there is a lot of junk translation, duplication or plagiarism. There was a straight-pointed comment: "I think it's worthless to understand, but I still don't understand what I don't understand ". From your personal experience, is that the case? The prevalence of this epidemic of "cutting" people with technology is also prevalent in the field of online and online marketing, the jqk "system" and A123 "theory" seem like nothing, so it wastes the reader's money and attention and makes people confused. The foundation of this type of epidemic is the technical myth of the cloud. Or advertising: "technology, people-oriented ".

Now let's take a look at how you plan a website?

Imagine that you have made up your mind to develop online, but you do not know where to start. Okay. I will give you some questions. If you have a clear answer to each question, your online strategy and Website planning will have a cool blueprint. Next, let's see how you put this blueprint into practice.

Question 1: What is the purpose of your website creation?

Option: 1. Advertise your business
2. Sales of products and services
3. Establish a public welfare service
4. Publicize ideas, ideas, and undertakings
5. Bring your business to the world

Question 2: What is the size of your website?

Option: 1. Very small. Only one website is available.
2. Start from the smallest scale and then gradually develop
3. Complicated
4. extremely large and complex

Question 3: Do you want or need an independent domain name?

Question 4: Who is your main target audience?

Option: 1. Industrial and Commercial personnel and professionals
2. Female
3. Male
4. Teenagers
5. Children
6. Students
7. All (?)
8. Others

Question 5: based on a clear audience positioning, what design features do you want your website to have?

Option: 1. content-oriented, professional and meticulous design
2. New Visual Design, fast login speed
3. A large number of images and animations are used to ignore logon speeds.
4. Focus on visual design, and quickly
5. logon speed is the most important

Question 6: How do you plan to promote the website? Online, offline, or both?

Option: 1. Search Engine
2. paid ads
3. News emails
4. Targeted email
5. Free ads
6. free consulting services
7. Links
8. Classified ads
9. header ads
10. Business cards
11. Advertising print
12. Direct Mail
13. Others

Question 7: what additional income do you want your website to bring?

Option: 1. Software retail
2. Paid classified ads
3. header ads
4. Delegated Website planning
5. Others

Question 8: How do you plan to run this website?

Option: 1. All by yourself
2. Entrust professional services and provide regular guidance.
3. Set requirements and objectives for the work of others

Question 9: What is your budget?

This "nine questions" seems very simple, but it is very important. As shown in the following illustration, most websites lack the soul and subject, and are very loose and chaotic. The reason is the lack of planning and the lack of "nine questions ".