Nine fulfillment of vertical SNS website operation

1. guide new users
Newly registered users often feel lonely and helpless because they have not met any friends on the uchome platform. Unlike the Forum, uchome does not have a large amount of group-based information to read, she pays more attention to relationship-based interpersonal networks. Therefore, after registering a new user, we often need to use various means to guide the user and constantly integrate it into our site. For example, you can set up some active users or managers as new users' default friends, leave a message in their space to encourage them to post their own things, and share them with their friends. Through thisMethodLet new users feel concerned and constantly help them get familiar with the site to better integrate into the site. In addition, the Webmaster can also modify the newly registered user interface based on their user groups to help them familiarize themselves with the use of the system and sort out user frequently asked questions. In short, effective guidance for new users can greatly improve the activation rate of effective site users. When the activation rate reaches a certain value, the growth of the site begins to enter the intense stage.

2. display new users
In addition to providing help and guidance to new users, the webmaster also needs to use other resources to publicize and present them. This is different from the forum because the Forum has a high topic. When a new employee joins in, he may not have published many high-quality topics, so it is not easy to attract people's attention, however, the people-oriented uchome Network places more emphasis on people with the same interests and hobbies. For example, a new MM also loves a movie, it is easy to integrate into the circle of movie lovers, so she will not care that she is a newly registered user. Therefore, for new users with complete personal information, webmasters should present them in front of old members and increase their chances of getting to know each other. Through continuous integration of new and old, the site can continue to grow and attract more potential users to join.
3. management teams participate in multiple interactions
In the past, Forum Management Teams were mostly management teams, while uchome networks needed management teams to help users and participate in discussions. The management team plays an extremely significant role in starting sites. It not only needs to help new users to answer all kinds of questions and questions, but also needs to drive interactions across the network. Constantly promote members to become friends. This is just like you need to squeeze a snowball with your hands tight before building a snowman. Therefore, the site management team is required to actively help users, actively add users as friends, and participate in discussions and comments on user content. From our experience, a good management team can actively integrate into the interaction of the site, which plays a great role in the development of the site.

4. Create star members
If the management team is actively engaged in site interaction as a stimulant, it will make Star members a panacea for immortality. When a website develops gradually, more members are needed to promote its development and consolidate its cohesion. Therefore, uchome development can last forever only by constantly making star members. This principle is similar to that of the Forum. In fact, it is easy to measure a star member at this stage. statistics are made on his login frequency, points, and number of friends. Imagine if a Member visits the site every week or even every day and has a certain number of points and friends, does it fundamentally promote site interaction and establish uchome interpersonal relationships? Therefore, it is a long-term development plan to continuously guide, encourage, and cultivate members so that they can quickly grow into star members.

5. satisfy users' vanity
Just now I talked about how to make Star members. In the end, how to make members become star members and prevent user loss is to satisfy the user's vanity. Vanity is not a derogatory term here. It is an acknowledgment and encouragement. After Star members help and communicate with new users, they should naturally be recognized and encouraged like the heroes on the forum, it's just that everyone on the uchome network can be a hero. A medal, a title, a prop, a flower, and so on all represent the rewards this member has received. Just as the Forum has a ranking of points and a published version, uchomeProgramIt also shows more opportunities to present star members. Now the webmaster only needs to actively mobilize the enthusiastic efforts of the Members to make them feel this sense of accomplishment!
6. Encourage the invitation
The invitation mechanism is an important way to accumulate Valid users. The percentage of registered users into valid users is usually not as good as the invitation method, therefore, the webmaster should actively encourage users to invite their friends to participate in this network platform. Through rewards such as points and gifts, star members of the site are invited to invite their friends. This not only improves the prestige and achievement of star members, at the same time, it also facilitates new users to quickly integrate into the circle. The invitation here may have different purposes from the invitation in the Forum. The invited users in the forum may obtain some valuable resources, so the invitee may lose some points, the invitation to the uchome site is the opposite, which is more conducive to the development of the site. Therefore, we should reward those who are invited to continuously improve the probability of effective users.

7. Cancel restrictions
In the past, there were various restrictions in the Forum to encourage everyone to contribute content and maintain a good development order. In a human-dominated relational network, uchome does not require too many restrictive measures, emphasizing interactions and promoting people with the same interests and interests. Therefore, the webmaster does not need to impose restrictions on users and strictly reward points. For example, if the server load is within the normal range, users should be encouraged to search for friends in various ways. Such as the second-level domain name function, number of friend groups, and importLogsMaximum Number, space size, and so on. Webmasters should try their best to provide users with a loose, easy-to-use and fast communication environment so as to effectively promote user communication and site development.

8. reasonable combination with Forum
There was no conflict between the Forum and uchome. After investigation and research, as long as the overall planning and policy deployment of the website are carried out, there is a role of integration and promotion between the two. Due to space limitations, we will discuss this topic later. We hope that you can consider interaction and integration based on different situations on your website. It should be noted that the Forum is an open and topic-oriented public discussion area, while uchome is a social network that focuses on interpersonal relationships, stresses interactions, and common interests, therefore, we should try to highlight the features of the platform and make the best use of the platform.

9. Select an Application Suitable for you on the myop platform.
The launch of the myop platform will bring a variety of applications to the majority of webmasters. Because the development of each uchome site varies, in addition to some popular universal applications, it is necessary to select some applications suitable for the common characteristics of the user group. The webmaster needs to have a clear positioning of his uchome network and a deep understanding of his user group. In this way, you can select an Application Suitable for your site. Good applications can enhance the attractiveness of the platform and continuously bond users to make the site a virtuous circle.