Nine tips to improve the effectiveness of web advertising

With the increasing volume of domestic advertising business, businesses are also beginning to favor internet advertising. Some Web sites through the Internet to make the number of visitors to the rapid growth, but also some businesses reflect online advertising to help them little. So where's the problem? Why is the same advertising input, the effect is different?
The first thing to do online advertising is to know some nouns:
Banner (advertising banner): A display of commercial advertising content of the picture, placed on the advertiser's page, usually the size of 468*60, often made into animated form.
Logo (icon): Usually used to advertise a merchant's trademark or specific logo, usually of a 88*31 size.
CPM (Costperthousand, per thousand trips): According to the number of visitors has become the practice of online advertising. At present, the international CPM fee varies from $ to $80.
Clicks (hits): Every time visitors click on this banner ad to visit a merchant Web page, say click once. The number of clicks can objectively and accurately reflect the advertising effect.
Clicksratio (click Rate): is a sign of advertising attraction. If the page appears 10,000 times, and the number of clicks on the Web page is 500 times, the click Rate is 5%.
Impression (number of hits): The number of times a Web page has been accessed. The statistics on the counter (counter) are the impression of the page.
Portalpage (click on the page after the ads): Usually this page is not the homepage of the merchant's website, but the page that is redesigned for the advertisement content.
Pageviews (Comprehensive view): The total number of pages visited by the website. A visitor can create more than 10 or more pageviews.
Uniquehost (Independent visitors): Because each visitor can create multiple pageviews, and visitors refresh the page will increase the number of impression, so pageviews or impression can not accurately represent the number of visitors to the site. Typically, each visitor will come from a different address, called a different IP. Independent visitors will see visitors from the same IP as the same person for a more accurate number of visits. The number that is provided by the easy statistics like NetEase Chinese list is uniquehost.
Often many Web sites published visits are pageviews or impression,pageviews often several times impression, and impression will be much higher than the uniquehost.
Here are nine suggestions for online advertising:
One, the top of the page than the bottom effect better.
Statistics show that many visitors do not want to drag the scroll bar to get content, so placed on top of the page and the page below the ads can get the click rate is different. The ad clicks on the top of the page can usually reach 3.5%-4%.
Second, the larger the advertising area, the better.
Usually the standard size of the network advertisement has 468*60,150*68 and 88*31 three kinds of common specifications. Obviously, a large advertising pattern is easier to attract users ' attention. So the banner prices of different sizes will also be different.