No longer hungry marketing apple to change China's mainland sales strategy

Apple products were previously sold in mainland China later than the Hong Kong region, but this year is different, November 1 00:00, Apple in Hong Kong and mainland China simultaneously online the ipad Air, the latest tablet computer products. We have also seen Apple's changes to China's mainland marketing strategy in several ways.

If you choose to buy online, consumers in mainland China can receive the ipad Air within 24 hours, and local orders in Hong Kong will take a week or one to get the product. This is quite different from the Chinese consumer's anticipation of Apple's products in previous years, and the biggest shift is that Apple has plenty of supply for mainland consumers to buy, while the Hong Kong market has been out of stock for hours after the ipad Air was sold.

However, as a duty-free port, Hong Kong's price advantage is still very obvious, now the 16G version of the ipad Air in mainland China, the price is 3588 yuan, Hong Kong is HK $3888, compared to mainland China is cheaper 15%. With Apple's product-supply squeeze in Hong Kong this year, it shouldn't be easy for users to buy cheap ipad Air on the black market, and if you don't want to wait, you can only choose to buy it through regular channels in mainland China.