[no00004a] "Lee called the Beast" why you read a lot of books, but still no insight

Summary : a few days ago, someone asked, "answer the question many people have asked for a long time today, and explain how to build a systematic knowledge system." I think a lot of people see this problem, the answer is a book, but I want to tell you that there is no egg to use. I think most people have experienced high school ...

A few days ago, someone asked:

Answer the question that many people ask for a long time today and explain how to build a systematic knowledge system.

I think a lot of people see this problem, the answer is a book, but I want to tell you that there is no egg to use.

I think most people have experienced high school, you will find that the college entrance examination of 650 points of people and 450 points of the book is basically the same. The book itself does not make a difference in the knowledge system, or even the amount of contact information itself.

But why do some people always make people feel "full of insight", "enlightening", "can laugh and laugh", and some people can not?

This is often not because they have access to more information, find a better search for information on the site, or accidentally get a top secret book, but because they deal with the way the information, read the way different.

And I'm going to talk about how I sort out the information and get a "systematic knowledge system". (Front chicken soup warning)

1. Establish a link between knowledge

When I read a book, every time I see a useful knowledge, I stop to find a connection-to see what other phenomena can be explained by this theory.

For example, I stumbled across a phrase in a book about neuroscience:

"The human crawling brain (that part of the brain that controls human desires) prefers to visualize information rather than abstract information." "

This sentence is so simple that anyone who finishes reading, learning or even memorized it will not be more than 5 seconds.

But I have been learning for many hours.

I asked myself:

"The phenomena that I have encountered can be explained by this theory?" "I'm not going to stop if I don't find at least 5 phenomena.

First I thought of the ipod's copy "put 1000 songs in My Pocket", which is obviously better than "small volume of MP3", because it says "the human brain is easier to understand and remember the visual information," and "1000 Songs in the pocket" can be more visual information.

So, what kind of visual copywriting is there? Like "a cell phone that can shoot stars"? "Only melts in the mouth, does not melt in the hand?" "

What other phenomena can be explained by this theory besides ad copy?

By the same theory, "the spread of theory" itself can be explained by this theoretical ah!

"As long as you seize the opportunity, even if you are not high, but also more likely to succeed," this sentence has long been, but it has not been put on the lips of everyone.

Until Lei June said, "the mouth of the typhoon, the pig can fly." This is a more visual expression than the previous abstract theory, which is naturally easy to catchy, and thus is remembered and disseminated.

Oh yes, speaking of "catchy", many proverbs are circulated for many years, catchy ah, then they are not "visual"?

Indeed, the proverb does not say:

"Achieve multiple goals at the same time"

"The opportunity to hold in your hand is the most important."

"The enemy is afraid now."

"Don't be the first to be pushy."

"Early action has more opportunities."

Instead, say:

Stone

"Two birds in the forest, a bird in the hand"

"The enemy is frightened."

Sean

"The early bird has the worm to eat"?

What do people have to mouth and mouth, except the proverb?

Nature is a rumor, in fact, rumors are also visual information:

"WiFi will Kill fine", not to say more abstract "WiFi is bad for health";

What's more?

The ancient interpretation of abstract phenomena is also visual (so easier to understand), in order to explain the cause of rain, they shaped the Thunder electric mother and Dragon King, they all have a clear visual image. They are more likely to believe in visual information such as Dragon King, rather than abstract natural causes.

Even a lot of great speeches are visual. For example, Martin Luther King said:

"We pursue human life and equality, we want to reduce racial discrimination!" "

Instead, say:

"I dreamed that one day, on the Red Hills of Georgia, the sons of former slaves would be able to sit down with the sons of former slave-owners and share the Brotherhood." "

What's more? I like football, and suddenly found that the player's nickname is also visual, such as "Lone wolf Romario", "Small Tankruni", "small flea Messi", rather than abstract "Romario", "Brave Rooney" and "flexible Messi."

......

"Crawling brain more like visual information", this sentence is so simple, 1 seconds can be read, but in this way, even if you look at more books and what is the use?

The book may give an example of the theory, but it is only the use of theory to explain the phenomenon, does not mean that you can also use the same theory to explain the phenomenon.

So when I was reading or touching any kind of information, once I found the theory of value, I always asked myself: what other phenomena can be explained by this theory? What's more? What's more? (generally find more than 5)

This is because the real cause of the difference in knowledge between people, often not is the number of knowledge, but the link between knowledge.

And with the increase of knowledge, the harvest of establishing connections will be more and more large.

When you have only one knowledge, an increase of 1 knowledge may be the growth of a knowledge. But when you have 10,000 knowledge, exposure to 1 new knowledge may mean a 5,000 increase in knowledge-because you are connected to half of the knowledge.

2, a variety of ideas for the use of knowledge

When I come into contact with a new knowledge, I will not only think "what phenomena in the past can be explained by this knowledge?" "And what can I do to improve this knowledge?" "

For example, is still the above knowledge point-"human brain like Visualization", which of my behavior or work can be improved by this knowledge?

The first is my own public number, and in a few weeks it may be necessary to write "the symbolic value of the product" and, if it is visualized, change it to "bring the right hat to the user: your product will affect the user's image like a hat." "

And my speech, such as the previous time, "Why do you write from Hi-type copy", I put two kinds of copywriting (pursuit of the language of the gorgeous vs the pursuit of impact on the user's feelings) personified into two kinds of people--x-type copywriter and Y-type copywriter, so that people will remember all of a sudden.

Also, I even think of the future when proposing, should not say "I want to be with you forever", but "I hope that one day we are all 70 years old, still experts hand walking in XX's beach." (More visualization)

In short, when you learn a new knowledge, be sure to plan ahead-how will this knowledge change my behavior? How can I use it in the future?

Why is it?

Because a lot of people's problems are not lack of knowledge, but at some point in time to remember what knowledge should be used.

And this early idea (I might use this knowledge to solve any problem in the future), can let you form an "automatic trigger", to a problem, you can immediately think of the corresponding knowledge.

As if a skilled driver encounters a sudden condition, do not have to think about and know that the slack pedal brake clutch-This knowledge has formed an "automatic trigger", can be easily applied.

3, try to explore the reasons behind things

Most people are content with a given task and daily life, and don't want to delve into the reasons behind things. But some people are still actively exploring the answers when others stop thinking and get used to what is happening around them.

For example, when I went out to dinner, I walked into a very cheap rice bowl restaurant and saw the menu:

Friends of the peer feel that this kind of menu faint let oneself very uncomfortable, do not know what to choose. But they all let the boss recommend a few dishes and began to eat, forget the just "uncomfortable" selection process.

But I can not tolerate this vague feeling, hope to explore the truth behind.

Then, thinking about it, I suddenly thought of a psychological experiment that I had seen a long time ago:

The researchers randomly found 2 groups of consumers, presenting a series of expensive jams in front of both groups, and giving them a chance to eat and coupons.

The difference is that a group of consumers in front of 6 different jams, B group of consumers in front of 24 different kinds of jam.

It turned out that 30% of the people in Group A ended up buying jam, while only 3% of the Group B bought--all said the choice was good, but too much choice left the Group B consumers exhausted in the process center of the comparison and eventually gave up the purchase.

In psychology, this phenomenon is called "paralysis of decision-making", refers to the choice of too many cases, people will be because of the excessive energy of comparison options to directly abandon the decision-making.

Isn't that the problem with the restaurant menu? The owners feel they need to provide more choices for consumers, but so many choices have consumed the minds of consumers and ultimately reduced the appeal of all options.

And then I went on to think, what other events are similar to this one?

KFC, for example, has a menu of more than 20 courses for convenience, and even offers a package to simplify the selection.

For example, many internet companies are more and more fond of "single product explosion" rather than "machine sea tactics".

Think again, in the future I have what behavior can because of this knowledge and improve?

The result is really there.

I used this technique when I was a fundraiser, and at first the teammates all said: "There is a XXX public welfare project, please support, donate some money, how many will be OK!" "

And I thought about my experience, and I thought it would raise the cost of making a decision for the donor (he would have to think about how much it was appropriate), so he suggested that his teammates should read:

"Help these kids, donate 10 bucks!" "

As a result, the number of donations rose sharply.

Many people can tolerate the strange phenomena and fuzziness of life. In their eyes, the world has become so familiar, all things can be used.

But I can not tolerate this ambiguity and smattering.

For example, when I was in Wuhan University, I saw a sign at the Courier point:

I felt a little strange after seeing it, and then stopped to think and patted it.

Finally found where strange: Express Company "Wuhan University Division" such information in a prominent position, but the "Shentong Express" such information to the edge.

From the design point of view, this brand's core expression of information is "Wuhan University Division", but for a brand placed in Wuhan University, "Wuhan University Division" What is the point? Wuhan University will appear "branch branch" such a brand?

But to Shen-Tong Express, this is reasonable-for their courier, all the brand is "Shentong Express", so "Shentong Express" These words are no use, they are more related to "branch branch" or "Wuhan University Division" such information.

So, in terms of the Internet buzzword, this brand is not "user-oriented".

And then think, has anyone else studied this?

Later I learned psychology to know perspective taking theory, people think about the problem habitually start from their own, rather than the other start.

And what else can be explained by this?

For example, when I used to send an e-mail resume, the name was "CV. pdf" instead of "Li Jing. pdf".

If you see the sun in the morning, everyone will say "Sunrise" (self-view), rather than more objective "to turn".

In fact, if you look closely at historical "insight" events, the paths are often surprisingly similar – when most people turn a blind eye to abnormal phenomena and give up thinking, some people choose to explain it and explore it. Because they cannot tolerate contradiction, ambiguity and vagueness.

such as the invention of X-ray:

Roentgen in the study, found in time with cardboard cover the cathode rays launcher, the other end of the room on the other side of the platinum acid barium salt screen will still glow.

Many other researchers have found this phenomenon, but they all explain this phenomenon as "device omission" and other reasons. Roentgen, however, was unable to accept such a farfetched explanation, and spent his energies exploring and eventually discovering X-rays.

Conclusion:

I am often asked "How do you build a knowledge system", and when I write it, I find it simple:

Build the link between knowledge--and ask yourself when you see it: what else can be explained by this knowledge? What's more? What's more ...

The various uses of the idea of knowledge-ask yourself: what can this knowledge do? What's more? What's more ...

Discover the reasons behind things--something unusual or interesting, and ask yourself: why is that so? What theory or knowledge can be explained? What are the similar events?

I know a lot of people will not like this answer, they are more looking forward to is a specific set of tools, such as a thinking template, a software to organize knowledge, a search knowledge of the site or a good book list.

But what I'm offering is a way of "can't see it." This approach, like the "push-up training technique", does not allow you to see and grow your chest muscles, but it takes a lot of effort to train.

Indeed, the growth of insight, knowledge networking, and so on, is similar to the principle of muscle growth. Muscle growth requires a lot of deliberate training to stimulate the growth of muscle fibers, and the ability to do so requires a lot of thought, practice, and exploration to stimulate the growth of synaptic synapses in the new brain.

So, how to build a huge knowledge network? is not to simply read more books and contact the world on the line, but there is "curiosity", always want to establish contact, want to use knowledge to improve the current work, want to ask "why."

When you saw the sky is blue, you will ask: Mom, why the sky is blue ah? So you've been making progress and you've been understanding the world.

until later, do not know when, you are accustomed to all things, lost the curiosity of the world, also gradually lost the insight. When you start to think that the sky is blue because it has always been blue, the company has this rule because it has been doing this, a prescription is effective because it has been so for more than 1000 of years, then you have lost the insight.

John Carter's decades-old follow-up study of Harvard Business School found that the biggest difference between people who made great achievements and those who achieved them was 2 points:

1, they believe in themselves, they think they can change something.

2, they like to ask why. They cannot tolerate contradictions, ambiguities and ambiguities, and they maintain a curiosity about the world.

Finally, he borrowed a word from Steve Jobs:

PS. I believe that many readers are also "full of insight", but also through active thinking and explore the world to gain knowledge, so collect 10 of your own experience of the story of insight, directly reply to the public homepage "Lee called Beast" can be, the opportunity to appear in the "Reader Insight collection" Oh!

[no00004a] "Lee called the Beast" why you read a lot of books, but still no insight