After reading the article "not only to link soft writing to the neglect of quality or end into marketing fetters", the individual thinks that his Ye Zhixuan is not unreasonable. But not every soft text is to the purpose of marketing, and some soft text is purely in order to get outside the chain, to increase the weight of the site to use. If we are in the Webmaster class platform to write soft text to marketing some valve ah, pump AH this type of products, I think, such marketing soft wen is also undesirable. So, the key is to see the theme of our site, or marketing what type of products and soft text is on which platform.
If we want to marketing the product is space, domain name or webmaster promotional tools, software and so on. For example, SKYCC portfolio marketing software such high-quality multi-directional network marketing software. And our article is also issued in the Webmaster class platform, this time the role of marketing-type soft text is reflected.
1, targeted marketing
Webmaster class platform, general visitors are the majority of the webmaster. And if we just want to sell their products or services to the webmaster. Can be said to write soft text to webmaster class platform is the most targeted marketing. Generally speaking, the soft text is from the angle of a third party to describe a product or service. This greatly enhances the credibility of the product or service. Of course, not let us write soft wen to cheat webmaster, product quality is always marketing to pass the first pass.
2, get rid of the shackles of the outside chain
When our products are good enough, we do not need to be in the soft text to leave the product URL and get outside the chain. Many people will take the initiative to find our products through search engines. Because the product is really useful to him. There is a point, now every soft wen came out, is a lot of people quickly reproduced. But we stay the link copyright is a lot of people mercilessly replaced that webmaster their own web site. It is difficult for search engines to determine exactly who the original article was. and marketing soft text because already in the content of the article cleverly embedded in the content we want to publicize. The general content other people reprint is not to revise, because he did not have that time to revise, the new article is too many.
3, Baidu weight of the promotion
If you have the heart to do a test, that is to give our site a longer, unique words. And then in a few soft articles written, each time the word is mentioned. So write 5 articles around, as long as your word corresponding to the product is someone needs. We can not only in the Baidu Drop-down box to find that long word, and search that long word, our site is always the first place.
4, the promotion of the brand
It is the word Baidu drop-down box, plus Baidu long Word ranking first, plus different soft wen different webmaster recommendations. Our site on the basic formation of a small brand. If the link others can be easily removed, I think the brand is in other people's memory is difficult to remove.
The above 4 points is the general role of marketing-type soft text, there may be other aspects of the magical effect I do not know just. Of course, this is only a shallow level of marketing soft wen, if you go to a level, that is someone else to promote his products or services, we do not know, do not resent his marketing, and also tend to buy his products. There is an example is Lou's article to improve Ah Chun's bidding marketing, the article did not leave Ah Chun's QQ, I can say, there are a lot of people desperately in Baidu to find Ah Chun's contact way. Although Ajun's ebook was later provided free of charge to everyone, but ah June to their own marketing into a brand. That is why he more than 20 W acquisition of a website, within a day or two more than 10 people, more than 20 W.
Well, the article is written here, I hope we can from the chain-type soft wen to marketing-type soft wen slowly transformation. Of course, the premise is that you send in the Webmaster class platform, to sell webmaster needs, useful products to marketing. Article Source Jialing Valve Co., Ltd. http://www.jlj.cc reprint please keep the link, maybe your next soft article need someone to leave a link.