Novice bidding Combat Fencing series one: Invincible

In the same period last year, the advertising circle and you share a series of Baidu auction fencing of actual combat experience. Detailed description of all aspects of the bidding. Here I hope you can learn from the previous article, there is a more rational understanding. Specific articles please refer to the "advertising circle of Baidu bid from the introduction to proficient (a): Positioning yourself!" to the last "Baidu bid from the introduction to proficient (eight): Actual combat, lead the novice to enter the Baidu bid, 6 days 9360 yuan!" series of articles!

After a year of development of the Internet, the pattern is constantly overturned.

The whole market environment, is polarization obviously intensified, in the field of SEO, belong to the end of the era of grassroots webmaster, rely on personal website to get SEO free flow, become unusually difficult. Baidu a single big situation, make the website cost too high, motionless K station action, let a person can not parry.

In the field of E-commerce, Taobao for the representative of the market differentiation is particularly obvious, belonging to small sellers of the market is gradually eroded. Taobao Mall, so that the vast majority of C shop traffic, too high threshold, also let small and medium-sized sellers deterred. Have regrets, the market is relentless, not be eliminated, can only courageously forward!

In the SEM (bidding) market, search engine keyword advertising competition has been clearly white-hot. In the past a series of advertising strategy gradually become meaningless, the market competition has become increasingly brutal. The increase in monopoly trends may allow some people to be eliminated from the market, as Taobao sellers.

So, as a novice, or strength is not very strong team, how to survive in the fierce market competition?

This topic, is the advertising circle with everyone to discuss the core issues, solve this problem, is the key to making money.

First of all, is the positioning of the problem: many people have obvious misunderstanding is that, in the entry of a project, often regardless of the consequences, do not measure their own strength, rashly on the line to compete for the first place. As everyone knows, this move touched the original interest pattern, followed by the blow will let a novice completely into the passive, or even abandon the project, instead of doing other projects.

It was because of this strategy that all the money had been spent and no more had been paid. Lead to loss of confidence and find it difficult to do the bidding.

In fact, this is the problem of positioning. In many of the cases summarized, we believe that a novice enters into a project, the first thing to think of is how to do without losing money. Under this premise, the right choice can be made. Here the advertising Circle Example of a VIP member operation of the project ideas, for a brief analysis.

(in order to protect privacy, we do a fuzzy processing of information, do not affect the meaning of the article expression)

This project as a slimming project, the general principle of the launch, is to ensure profitability first. The member in doing this project, follow the law is very simple, is "stable left rank, try to lower prices, test ROI" principle, after a period of operation found that the return on investment stability.

After a period of stability, the second step, naturally, is to scramble for the first place. Helpless opponents are too strong and folding. Suffice to say that, with his strength, the monopolist could not be shaken. Therefore, in determining the stability of the return on investment, under the premise of more than 2 accounts, 3 account to show the gradient price. This practice has also been largely successful.

From here we can see that to do any project, in terms of what is the most critical. In the face of a strange project, we often cannot determine the return on investment. The only way to do that is to test! Just as the ad Circle member will come up with a project to let me tell him what he can do no, the answer is generally: can test!

But the advertising circle that, as long as the strategy properly, people earn big head I earn small, as can be invincible!

I hope that readers after reading this article, can be in their own operation when the project to do some simple reference, in general, we think that the auction is just a tool, you can promote the product to obtain profits, and the crux of the problem is, can not do a loss of business!

Put the right mentality, objective analysis, leisurely. If you blindly believe the word that promises to make money, you are broken.

Following a series of articles, we will focus on the case to analyze some of the novice operator bidding must have the ability and the advertising circle members how to ensure profitability of the operation method, for everyone to learn from. Please lock out the official website of the advertising circle for more information.

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