O2O: It's a vicious circle in which the fire pit also jumps.

Nearly a year ago, when the concept of O2O had just been raised, many people had cast their eyes on it. In the early days of mobile internet development, when this seemingly unrealistic idea was discovered, people combined with the future of the mobile Internet vision, have to this future commercial commanding heights. Then the results are not as colorful as people think.

Ali Wireless Division vice President Chuchang This is such a comment: In my opinion it (O2O) more like a fire pit, last year many companies, such as group buying industry, some companies have jumped in, so far I have not seen crawled out. Qiu's summary of this sentence, very vivid description of the industry in recent years the development of the status quo, but for O2O this area, this is not the most impressive phenomenon.

Chuchang said the above summary, immediately added: "Even if the fire, Taobao also want to jump in." "A lot of people are curious, what is the reason, let a well-known electric business enterprise senior officials make such a statement? Why do you know it is a fire pit but also desperately to jump inside? Maybe that's what O2O's charm is.

Everyone knows that with the development of mobile Internet, in addition to the traditional advertising industry will gradually mature and stable at the mobile end, there are similar o2o such as relying on convenient mobile terminals, so that users can enjoy discounts anytime and anywhere new consumption mode. Compared with the traditional PC-side predetermined consumption mode, it is more random, free from the shackles of planned consumption, O2O freer and consumes more potential.

It can be said that O2O has a bright future, the key lies in whether the participants can persist, can continue to consume. This can be said that it is one of the strange O2O, clearly see the pie, but always let you not touch, we need to put down the telescope, overcome the difficulties and obstacles at the foot of the continuous advance.

In fact, the mobile Internet after a year of development, has shown a great potential for development. This, for the beginning of the move on the land to fight the public comments should be deeply experienced. According to statistics, the public comment on the monthly active users up to 60 million. In the mobile client, the public comments have been covered to 64 million users, the mobile end of the monthly traffic accounted for more than 70% of the total flow. In the group buying business, last year consumed a total of 60 million purchase coupons.

At the same time, in the face of O2O's great positive prospects, the public comments recently opened a new electronic membership card function and booking function, this is not only after the introduction of group buying, the public comments again overweight O2O. It can be said that mobile intelligent terminal has become a personal user's "visionary", through which we can realize the past dare not to imagine the business model, Amoy to the past has not been conceived of gold. In the current situation, O2O is still a development period of the emerging business model, need to adhere to, the need to dare to jump in the pit of courage and strength. This article Admin5 start, please remember us: Classic shopping mall www.whjdsc.com reproduced please indicate the source, thank you!