October 18. Entrepreneurial lessons worth RMB more than 2 million-the idea of social software

 

 

Health care sharing: Part 1

 

Abstract: It took two years to complete the development of two social apps, both of which failed. The key to success of social apps is to grasp the user and product, the ability to integrate resources is only the second technology.

 

We have developed two social apps:

 

The first social app: The Mobile ekeo, a social networking tool with acquaintances and real parties as the core. With the customer migration as the core to solve the Party's difficulties, you can quickly initiate or participate in Party activities by the customer migration to determine whether the participants have set foot or arrived.

 

The second social app: Mi Xin, a regional social application in inductive scenarios. You can sense friends and friends nearby at any time to trigger an "Empty meeting" between you and TA. The contact information will be available immediately, you will not miss any new friends or favorite objects you like.

 

In addition to the constant revision of the first app, there are also problems with product positioning. To solve problems such as personnel organization, venue selection, and personnel arrival during the party's organization. However, we have not verified this pain point. Is it true?

 

In lean entrepreneurship, there is a concept of "minimizing viable products". First, we develop "minimizing viable products" to launch the market and verify that our ideas are correct. There is a gap between the world in mind and the time in reality. When analyzing and looking at problems, we are always subjective and can only start from my perspective. Now we advocate empathy and look at problems from multiple perspectives. But how many people can really do it? One step back is to hand it over to the market for verification. It can only be said whether it is a method in the method.

 

In the second step, we found many problems in the operation process:

 

1. this is a passive social activity rather than an active social activity. If you want to use this product to meet strangers, you must be within mb. However, in most scenarios, users do not often move around, only living in a certain region.

 

2. This product for silk cannot provide enough topics to meet social needs. For example, I met a stranger and told me that I didn't know how to chat.

 

3. This product must use mobile phone numbers and address books, but in fact, it is costly to get the user's mobile phone number. At that time, the text message industry was just reorganized, and the delay of text messages was often very serious.

 

4. Low user activity. during the entire operation process, only developers from our team can drive social interaction among several fans. No PR capability for Topic manufacturing.

 

5. Product Positioning and features result in a lack of resources and cannot import user resources from other platforms. For example, it is useless to import user relationships from Sina Weibo. This is not a strong social relationship and is not suitable for our products.

 

The most difficult part of social networking software lies in a large number of users and high user activity. Without a user, you cannot establish a relationship. Without a relationship, you cannot attract users. Slowly, this becomes a question of "first chicken, first egg", entangled in it. Users, relationships, and strong resource and topic production capabilities need to be developed in the early stage.

 

Here are some suggestions for colleagues who are interested in social apps:If you don't have a lot of resources, don't invest in social apps. This is a money-burning thing. Obtain user resources, which can be diverted from other places. For example, the first public account to attract target users. Or, you can develop the corresponding tool app before turning to social networking.

 

Zeng jiansheng: After the establishment, development, and collapse of mobile Internet start-ups, 2 million of entrepreneurial capital is exhausted. Qq & Personal ID: 384164942.

 

 

 

October 18. Entrepreneurial lessons worth RMB more than 2 million-the idea of social software