On how to optimize the website of enterprise

The company's website is relatively small in scale, but how to optimize it puzzles many enterprise website optimization personnel. For a new online site, the content is plagued every site's soft rib. So how are we going to optimize the corporate Web site? How to make the Enterprise website can have a better ranking? Here is my own experience to talk about how to optimize the corporate web site.

First, the choice of key words

Corporate web site compared to large sites, less content, not suitable for the long tail theory, our site traffic is mostly from the core keywords. Therefore, we should first consider how to determine the target keyword of the website when choosing the keyword. When choosing the target keyword, it is necessary to note that we should choose according to the scale of our website and the characteristics of our products. We can't choose those words that are big and competitive, because the resources of an enterprise website are limited, so we can't compete with the big websites, unless we have a strong team. The choice of key words determines the final result of your website optimization, so we should consider the best keyword when choosing the keyword.

Second, the title and description of the label of the writing

Website title is a very important factor in website optimization. It is not only an important factor to decide the ranking, but also an important factor in determining the click rate. The site title is best to include keywords, not just a simple keyword accumulation, so it is not in line with the user experience. In addition, the site title can not be frequently modified, the title of each page can not be the same, each page should be independent of the setting of different titles.

According to Baidu's official statement, the description tag is not counted in the search engine ranking rules. But this also means that the description tag has no effect on the site rankings. Description of the impact of the label on the site is mainly reflected in the CTR, if the description of the site is good, even if your ranking relative to the later point, the click Rate will be higher than the line in front of you, we all know that if a site clicks higher, the ranking will also improve accordingly. In addition, the description tag can also increase the density of the Web keyword. Describe the label when it is written in a complete statement, rather than as a title, the number of descriptive labels is generally controlled within 120 characters.

Third, the structure of the site layout

After the selection of keywords, next to the site for the content and structure of the layout, a good clear web site structure can not only enhance the user's experience, but also help Baidu optimization. 1, on the layout of the key words naturally, do not stack keywords, use hidden text, should not be optimized for optimization; 2, the layout of the first keyword, the title of the best keyword, the text appears in three or so keywords, the first time you can use H1 tags; 3, navigation design, Navigation is best to contain all of your optimized secondary keywords, and to use text, do not use pictures or flash;4, article page optimization, for important product pages we can properly do some long tail keywords.

Iv. Update of website content

Content is the core of a Web site, but also keyword ranking the most important factor. For an enterprise website, the regular update site content is essential, and the site's article is the best original or false original, so that can increase the number of spiders crawling, added. For the industry, must write the relevant articles, specific industry articles how to write, you can see how to write Enterprise soft paper. There is a need to correct misconceptions about corporate journalism. As we all know, corporate Web site content is generally very small, therefore, corporate news has become the only way to update the content of the site. However, in fact, with the development of the Internet, corporate news for the site is harmful. This is because many of the site's corporate news is you copy me I copy you, and with the industry's approach, will inevitably lead to a large number of repeated meaningless content on the Internet, then the content of their own site has become very similar to the very high, for the site is very unfavorable. However, many people will have questions, no corporate news or corporate news is not updated how to do. There are two ways to keep the site updated, one is to fine-tune, but to change the traditional enterprise news content, in addition to the necessary enterprise introduction, we can the enterprise internal activities such as team show, the company's new products listed, such as my own website is so, have the necessary enterprise introduction, but also the display of our team style , fixed a period of time to show round. Instead of just a simple business introduction like before it hangs out there.

Five, outside the chain construction

Because the content of the enterprise website is relatively few, therefore the chain becomes the enterprise website essential and is the most important aspect. In the chain when we should pay attention to the quality of the chain, should not be able to do those spam links. Corporate web site outside the chain mainly from links, blog outside the chain, the forum outside the chain of three major aspects. In doing friendship links, we need to pay attention to the relevance of the site, for completely unrelated sites, the weight obtained is relatively low. In addition just on-line enterprise website I do not suggest to do friendship link, because on the one hand just on-line website weight is lower, the exchange friendship link difficulty increases, on the other hand is to prevent by the search engine judgment for cheats. Web site Just when we can go to some high weight of the forum to send out the chain, attract spiders to include the site. Our corporate website in the friendship Link, to have a regular increase in the chain, two days of fishing three days to bask in the net is not workable. Enterprise website Optimization in the early stage I think there is no need to do too many outside the chain, should first consider the content of the site to do a good job, because only when the content of the site is done, the chain can play its powerful role.

Enterprise website believe that many SEO personnel have done, ranking will also be very easy to do up. However, does not mean that we will be able to stabilize, this is also a problem for every enterprise to do the optimization of the promotion staff headache. The above points are aimed at how to do rankings, more important is to how to stabilize the ranking did elaborate, I hope to just do seo people help.

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