On it enterprise visual design

◆ IT enterprise visual Connotation
It enterprise vision is a kind of IT enterprise's business philosophy, it enterprise values, through static, concrete, visual communication methods, organized, planned, correct, accurate, it can be quickly conveyed so that the subject content such as the IT enterprise spirit, ideology, and business policy can be externalized visually. the public can grasp the information of IT enterprises at a glance and generate a sense of identity to achieve the purpose of identification.

◆ IT enterprise visual connotation Structure
The basic content of visual images mainly includes: basic elements and application elements.
The basic elements include: the logo of an IT enterprise, the name of an IT enterprise, the slogan, the standard word of the IT enterprise name, the standard color system of an IT enterprise, and the role of an IT enterprise; the symbolic pattern of IT enterprises and the layout pattern of printed media layout are designed in a unified manner.

It enterprise visual functions
The IT enterprise visual image and the IT enterprise business philosophy (MI) in the IT enterprise behavior image constitute an organic whole. They interact and interact with each other, it has become the three pillars for building the image of IT enterprises. Although they have different connotations and play different roles, the ultimate goal is the same, which reflects the subjectivity and identity of IT enterprises, the IT enterprise image is like a thoughtful, straight-headed, hands-and-feet, elegant person. It is like a tree with roots and leaves, unified and powerful. from this, it is not difficult to see that in the IT enterprise image system, the relationship between the IT enterprise visual image, the concept image, and the behavior image, and the visual image show the IT Enterprise style, position and Role in building the IT enterprise image.
Visual Image plays a more direct role in establishing the IT enterprise image than Mi and bi. Practice has proved that it is a successful marketing strategy for modern IT enterprises and has the following functions.

◆ Recognition function
The development and import of the IT enterprise image system can promote the service differences between IT enterprises and other IT enterprises. today, the services, technologies, and so on of all IT enterprises have become similar in the society. Only by importing CI, we can establish a unique and good IT enterprise image, so as to improve the competitiveness of IT enterprises, in order to stand out in the market competition, it is unique and has a unique position in the market. ◆ strain Function

◆ Dissemination Function
The visual image of IT enterprises can ensure the uniformity and uniqueness of information dissemination. in the CI Strategy of IT enterprises, an important task of visual image is to enable it enterprises to adopt consistent and unified Visual Image Design in the market competition and spread it out through all the media, in order to consciously create a personalized unified visual image, which not only facilitates public recognition, cognition, but also facilitates public trust.

It enterprise visual planning principles
A unified IT enterprise visual image must visualize the abstract concepts of IT enterprises using Visual languages such as graphics and colors through effective media communication. therefore, IT enterprises should follow the following principles for visual image planning.

◆ Fully express it enterprise philosophy and principles
The design of the IT enterprise visual image system should focus on the IT enterprise philosophy and fully convey the IT enterprise spirit concept. The design that is separated from the IT enterprise spirit does not play a major role in improving the IT enterprise image.

◆ Nationality principles
The cultures of different nationalities have their own characteristics. In terms of language, text, aesthetic, color, and graphics, each nation has its preference and dislike, therefore, the visual image design of IT enterprises must convey the national personality. Visual Design that does not conform to national habits must fail.

◆ Personalized principles
If the IT enterprise image design is the same as that of others and has no characteristics, it is difficult to achieve the goal. Therefore, the design must have personality and highlight personalization.

It enterprise visual basic element planning content
◆ IT enterprise name
The Development and Design of IT enterprise names is a technical and professional problem. at present, many IT Enterprises in China encounter this problem when importing CI, such as IT enterprises in XXX city and secondary IT enterprises, which have obvious traces of planned economy, if we are not familiar with IT enterprises, it is difficult to determine the characteristics of the two IT enterprises, which is not conducive to the establishment of the IT enterprise brand image. therefore, the names of State-owned it enterprises, especially those open to the society, are facing the problem of name change when CI is introduced.

The IT enterprise logo has the following characteristics:
1. Recognition
Identification is the basic function of IT enterprise logo. it is a "powerful tool" for the competition in the market of modern IT enterprises to distinguish the recognition power of the IT enterprises and their services with unique characteristics ". therefore, the visual symbols of overall planning and design must have unique personality and strong impact. In cidesign, the logo is the most visual recognition of IT enterprises, design Elements of the identified information transmission function.

2. Leadership
The IT enterprise logo is the core of the IT enterprise visual communication elements, and is also the leading force for IT enterprises to carry out information communication. the leading position of the logo is the concentrated expression of the business philosophy and activities of IT enterprises. It is not only authoritative but also applied to all related activities of IT enterprises, it is also reflected in the integration and diversity of visual elements, and other visual elements are centered on the overall composition of the logo.

3. Identity
It represents the business philosophy of IT enterprises, the cultural characteristics of IT enterprises, the size of IT enterprises, and the content and characteristics of the business. Therefore, it is a concrete symbol of the spirit of IT enterprises. therefore, it can be said that the public's identity for the logo is equal to that for IT enterprises. only when the business content of an IT enterprise or the actual state of an IT enterprise is consistent with that of an IT enterprise, can it be recognized by the public.

4. Styling
The themes and forms of IT enterprise logo design are rich and colorful, such as Chinese and foreign fonts, specific patterns, abstract symbols, and geometric figures. Therefore, the logo style changes are extremely lively and vivid. the advantages and disadvantages of Logo images not only determine the effectiveness of the logo to convey the situation of IT enterprises, but also affect the public's confidence in service quality and the IT enterprise image recognition.

5. scalability
The IT enterprise logo is the most widely used Visual Communication element with the highest frequency and must be widely used in various media. logo graphics should be based on different printing methods, production technology, material texture and application projects, using a variety of variants of the correspondence and ductility design, in order to produce appropriate, suitable effects and performance.

6 Systematic
Once identified, the IT enterprise logo should be refined, including the logo and other basic design elements. the purpose is to plan the application of future signs to achieve systematic, standardized, and standardized scientific management. so as to improve the efficiency of design operations and maintain a certain level of design.