On several important search engine changes abroad in the 2011

Over the coming 2011 years, as our optimizer, we are talking about search engine events every day. But in this particular 2011 years, have those events reshaped the search engine or search engine optimization market? So without further ado, let's take a look at some of the important search engine and SEO events in 2011.

One: Google Panda update

Google's panda algorithm is updated to better improve the quality of search results for search engines. But in the 2011 Google Panda algorithm update to many webmaster or optimization personnel assembly a lot of problems, the site's rankings and traffic are greatly reduced. Some sites that are not updated with this algorithm immediately have to change their business model.

　　Second: Google's encryption search

Secure Sockets Layer (SSL) search is Google's 2011 launch of the encryption search feature, which allows users to encrypt their search query results. In October, as long as the users who are logged in to Google have been using encrypted search by default. The impact of this search on our optimization staff is that our SEO tools are also unable to query analysis to relevant confidential search data, including Google's webmaster tools Google Analytics.

　Third: Social signals into the ranking factors

With the development of social networks such as Facebook, Twitter, LinkedIn, and the development of Google's more-developed social networking sites this year, social signals from social networking sites are being factored into the rankings of search results and affecting our search rankings. Facebook and Twitter are now widely integrated into the web as a corporate image to simply handle customer feedback and positive and negative information. Google + 's impact on rankings is the most potential, because after all, the company's own products,

　Four: Yahoo Site Explorer Query tool shutdown

As part of a partnership between Yahoo and Bing, Yahoo closed its chain of enquiry tool site Explorer in November this year and advised users to switch to Bing Webmaster tools. Yahoo Site Explorer is actually a year ahead of Google's webmaster tools, and is a tool used by many optimizer staff. Yahoo Site Explorer can spy on the competitor's site and is a free tool.

　Five: Google's new algorithm update

More than One-third of the search results of about 35% were affected by the update of Google's new algorithm. This algorithm for the site content of the freshness of the requirements, a more fresh quality content will get a better ranking.

　VI: Yahoo and Microsoft Search Alliance

Yahoo and Microsoft reached a search alliance in 2011, with Microsoft's Bing search providing search results for Yahoo's search. On the surface, the alliance is to provide users with faster and more valuable search results, but in fact, Google is still the leader of the search industry, playing a leading role, and Yahoo and Microsoft's Alliance, can be to some extent to contain Google's.

In the 2011 years, search and search engine optimization in the industry there are many worthy of our attention to the big event. Look forward to the upcoming 2012 years of search and search engine optimization has a better development. This article by Agricultural Information Network http://sannong.cuncun8.com Edit, reprint please keep the source.