On the advantage of website anchor text keyword to the website ranking

Keyword anchor text, presumably we should know it! is the keyword link in our article. For example! What are the benefits of organic food? One of the "Organic Food" (Code < A href=http://www.***.com > Organic food </a >) is a stroke text.

There are times when we find out why a page has never had this keyword, but this page is ranked so high. The reason is that there are a lot of links to the page, so that the search engine will think that the page and link keyword high correlation. The so-called link anchor text, either inside or outside the station. Search engine will only be through the focus of the page in the index strokes text, bold, color, h tags, such as crawling to another page. Therefore, the most important is the site links and outbound links at the same time to start. Of course, the most important thing is to have some more outbound links, because the decision factors or other sites or Web pages to give you the level of awareness. Therefore, in other sites or Web page anchor text appears keyword link is the most important.

Let's talk about the types of anchor text that we're familiar with.

One, internal links

Internal anchor text link one is to improve the user experience and enhance the cohesion of the article to achieve the purpose of increasing traffic. The second is to increase the relevance of the link to the anchor text. The internal link of the website needs to follow similar principle to optimize, use the anchor text containing the keyword as far as possible. When optimizing internal linked anchor text, you need to avoid excessive optimization.

Second, external links

To improve the ranking of keywords, we need to do as many anchor text as possible for certain keywords. This includes avoiding all the anchor text using exactly the same keywords, such as when we optimize "organic food", can also be appropriate to do a few "organic products" anchor text, at the same time, linked to the source of the site should be as diverse as possible, rather than a large number of links from several sites.

Third, friendship links

When exchanging links, do not use the main keyword as anchor text. keyword in the process of optimization, the inevitable will focus on optimization, the whole station is also the search engine more focused. So we should look for a variety of links such as "organic food" in the previous paragraph, "Organic" or organic food. The anchor text can be diversified, and the anchor text can be diluted to avoid excessive optimization.

Four: Picture link

The search engine is still unable to read the image content, because the image of the alt tag and picture description should be more careful to describe the picture content as much as possible. Search engine image search will be through the analysis of image anchor text to obtain a certain picture content information, so good anchor text application can improve the site image in the image search rankings.

Summary description:

Anchor text length as short as possible, avoid using a sentence or a passage. The anchor text including 1-2 keywords is best. Just the link anchor text itself is not enough, the text around the anchor text should also be optimized, more prominent keyword and the content of the target page relevance.

Article links Please specify the source: This article by the Organic Food Network www.jlyoujishipin.com feeds.