On the hummingbird algorithm of Google

Google announced on September 26 the launch of a new search algorithm-"Hummingbird algorithm", the system is mainly used to organize and sort existing information resources, so as to respond to increasingly complex search queries to more accurately and quickly return to the customer's desired search results.

After introducing the new algorithm, the "PageRank" algorithm is dead?

No. The PageRank algorithm remains one of more than 200 test factors for Google's search algorithm, but is integrated into the hummingbird algorithm. The hummingbird algorithm still hopes to judge the importance of links through PageRank, and the other factors that judge the quality of Web sites are also applicable to hummingbird algorithms.

Why is this algorithm named "Hummingbird"?

Google said the name "Hummingbird", the implication is: accurate and fast, designed to better serve the search users.

When did Google launch the "Hummingbird algorithm"?

Google said the algorithm had been running for one months, but it was not announced until September 26.

The hummingbird algorithm is already in use, what does that mean?

Imagine a car built in the 50 's, it may have a great engine, but by now, although it still has an engine, it is only the engine has lacked the function of fuel emission, or can not use unleaded petrol. Google's search algorithm to switch to the Hummingbird search algorithm, like a car abandoned the old engine, and the use of new, better performance of the engine. But Google has quietly used the hummingbird search algorithm so quickly that almost no one knows about the change.

When was the last time Google massively updated its search algorithm?

The last major search algorithm was updated in 2010, when Google updated its "caffeine algorithm", which is designed to help Google better integrate organizational information, indexed content, unlike the hummingbird algorithm, which is primarily designed to help Google better organize sorting information.

For the launch of the hummingbird algorithm, then Panda, Penguin or other algorithms, have also been updated?

Pandas, penguins or other algorithms have also updated some of the old algorithms. Continue to take the car engine as an example, these algorithms are partially updated as if the car engine uses a new oil filter or has an improved pump. The hummingbird is like a new search engine brand, but it continues to use the original "widgets", such as the panda algorithm and Penguin algorithm.

Does the new engine still use the old "parts"?

Some of the old parts are perfectly perfect, so it is impossible to discard them, as other imperfect parts may be replaced more frequently. In general, Google said the hummingbird system is the new and old "parts" coexist, the hummingbird algorithm is mainly organized a new way to meet the increasingly sophisticated search queries today, rather than "stuck in the rut", can only meet a decade ago the user search needs.

How can a hummingbird provide new search queries?

Google cited an example of "voice search", where users can get the search results they want directly through voice conversations. For example, when a user searches for: "What's closest place to buy the iphone 5s to my home?", traditional search engines may be more focused on returning search results related to the keyword "buy" and "IPhone 5s", and hummingbirds can better close Note the general meaning of the passage. If the user has already shared their geographic location with Google, the system will be able to better understand the user's residence information, and then the user's search content contains "place", then the search results may return to the recent sales of the iphone 5s store information.

In addition, Google said the hummingbird algorithm spent more effort on understanding the keyword meaning of the search string to ensure a good understanding of the entire search query string meaning, rather than just understand the individual keywords. The goal is to return results pages related to the entire meaning of the search query string instead of returning search results for just a few keywords.

Does the algorithm make Google's search results inaccurate?

Hardly ever. While we are not sure that Google's search results are getting better, it is certain that the hummingbird algorithm does not make Google's search results inaccurate. Because according to Google, the algorithm has been running for more than one months, this one months has not caused a wave of search users complained that the search results are inaccurate, and most users do not realize that the search results have been quietly improved.

For the launch of the Hummingbird algorithm, does it mean that SEO is dead?

No. In fact, Google said that there is nothing worth seoer or webmaster are good to worry about. Webmaster guidelines are still the same: to original, high-quality content mainly. The important factors in the past for seoer are still important. The hummingbird algorithm only helps Google show search results in a better way. (article original from d_ blank blog: http://www.deleteblank.com/, reprint please indicate the source, thank you!)